Google + / Local for Business. How to SEO ?... Done the basic but no real change.
-
Hi All,
We have set up all of our Google local for business pages which are verified and these link to the relevant branch pages on our website. The branch pages also link back to the relevant google local page. We only appear for one category on the google local pages and we have also done a large number of citations (NAP) across all locations and the text used in each of the google pages is keyword rich and we mention the city in there as well to localise it.
We have a few google + likes and we have used hootsuite to publish the same content across some of the google local pages which links back to our website blog , we are not appearing in local search whereas our competitors seem to be appear for all their branches.
Is there any fundamental tips or things we need to do to def. get up on the rankings.. Or any good articles worth reading ?.. I've had a look but can't seem to see anything relating a google local business bible..
thanks
Pete
-
Many thanks Miriam,
Pete
-
Sure, Pete. One thing ... obviously, we've had a shift in emphasis toward the user-as-centroid vs. the industry centroids mentioned in the above blog post. Thought I should mention.
-
HI Miriam,
Many thanks for the article link. I will take a read
thanks
Pete
-
Hi Peter,
I recommend you do a quick run-through of this post:
-
Many thanks Donald,
Yes, the branch pages are only 8 months old or so . I will take a look at the things you have suggested. Good point regarding the back to tools link , I could change that to be more localized depending on what branch you are on. The title tags should be picking up the city name in there as well but I will investigate.
My citations go to the main tool page as oppose to the branch pages. I guess , i should link them to the branch page instead or a mixture of both.
Many Thanks
Pete
-
I just checked out many of the branches for your business doing some google searches. some things of notice are titles being to long, breadcrumbs not showing destination page in search results ex(its says "back to tools" not the branch page you are on) Try using long tail keywords, most of your keywords in title tags are broad such (access platform hire) try adding more local or region based to start with. You may just have competition issues with your keywords, being the optimizations are so young. The page you have posted using the open site explorer tool is showing a page authority of 1 with no links pointed to it. The page is very young. You may just need time for your strategy to develop. Keep building links to your branch pages not just the main domain. In time things will turn around. Make sure you use google web master tools and check the queries under search analytic s for keyword opportunities.
-
Hi John
yes all of our branch pahe's have embedded google maps aswell and nap is consistany between branch page ,google local page and citations
thanks
Pete
-
Have you embedded any of the Google maps on to your website as well? Just like NAP, Google loves cross references and embedding should help improve rank.
-
Hi ,
It's been a good few months since these tasks have been completed. They just have never ranked particularly well . At example of one of my branch google local for business listings is http://goo.gl/Ta9blZ
the category it's listed under is tool rental service.
Thanks
pete
-
How Long has it been since you completed these tasks? What is the url?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Knowledge Graph Carousel
Hi - I am trying to get on the Google Knowledge Graph Carousel. I've set up G+, YouTube, Consistent NAP, local business schema, etc. but still have not been featured. Can you please help me figure out why I cannot get a carousel feature. Please help me determine what I am missing.
Local Listings | | mmmeans0 -
Google Business listing algorithm when listing the top 3 locations in Google Search
Hi, awhile back I decided to make separate website contact pages by location and Google Business listings(some being just a service location with no address displaying) for Greenshield Pest Control Inc to help better target per city key term searches. Please refer to screenshot A http://puu.sh/qxWjH/6153c0edf2.png and B http://puu.sh/qxWfJ/bff7ad02cf.png. A) Searching "pest control belleville" brings up the Belleville Greenshield business listing in the top 3 as desired. B) Searching "pest control brockville" brings up the Kingston Greenshield listing in the top 3. While they do provide service for the Brockville location we don't have a dedicated Brockville service location and listing setup. I'm happy the Greenshield listing shows up in the search for case B but my question is does anyone know why Google decided for two out of the top 3 listings(Greenshield and Enviro Guard Plus Inc) to use a non-Brockville business listing? Kingston is 45mins away from Brockville and Harrowsmith about 1 hour away. Is there a certain distance range a Google business listing has to be for it to have a chance to be included in the search besides the actual city I'm searching for?
Local Listings | | FPK0 -
Are Yellow Pages links good for SEO
I have a client that has 2500 yellowpages.com links like this one http://m.yellowpages.com/hillside-nj/guardianship-services Are these SEO relevant? Can they hurt SEO efforts. Is this something should push for clients? Can Yellow pages be a good link building strategy? What say you?
Local Listings | | donsilvernail0 -
Location in business name for listings
A while back, I changed 26 of our business listings on Google so that the business name included the city, for example: "Business Name Sheffield", "Business Name York", "Business Name Doncaster". It looked consistent, it was easier to read in Google Maps when searching for Eden Mobility and even better - it may have been the cause of positive impacts in our local rankings. Using the Moz Local tool, I'm now looking at rolling out this change out throughout ALL of our business listings on the web, including Factual, Yelp etc etc... Does anybody have thoughts on this? At the back of my mind I can't help but think that I should be consistently using ONLY the business name throughout all of my online business listings. Will Google consider each of these locations as separate business entities? Here's something I found in Google's guidelines: Adding unnecessary information to your name (e.g. "Google Inc. – Mountain View Corporate Headquarters" instead of "Google") by including marketing taglines, shop codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions or containment information (e.g. "Chase ATM in Duane Reade") is not permitted. Does anyone have any thoughts on this? I've seen some big businesses such as ASDA doing the same thing I'm doing - but I'm undecided!
Local Listings | | LiamMcArthur0 -
Adding new business location. Google My Businesses vs. Google Map Maker
Hi everybody, Adding new business location. Is it better for local visibility to add it via Google My Businesses dashboard directly or via Google Map Maker first (and then claim it in My Businesses dashboard)? Thanks
Local Listings | | Ryan_V0 -
Should I change my local listing Service type from Brick and Mortar to Service Area in Google? And will it affect my ranking in a negative manner?
Currently my company Big Boy Bail Bonds, Inc is ranking very well for the city it is located and, currently service type is brick and mortar. But my Company does not only service people at our location but we service the entire county of Los Angeles. And I wanted to know if you would advise me on weather I should change the service type from brick and morter to service area. and if doing that would effect me in a negative manner when it came to my ranking? Plz advice Thank you in advance.
Local Listings | | LittleDog1 -
Worried about changing local SEO homepage tactic
Our current home page is texty, talking about why choose us and general information on what the service involves. We are currently developing a new web design and content architecture involving moving all the content out of the home page, and making the homepage a beautiful guide to the site, as is the best practice. I think the home page will generally result in a better user experience. SEO: we currently rank second for "service city" (going to our homepage). Our domain is service-city.co.uk. While the change is going to involve us adding lots of new good-quality pages with new keyword targets, our most important keyword by far is "service city" and the home page would probably still be the most appropriate page for that keyword. And I'm gravely worried the change will negatively impact this keyword. I would appreciate your thoughts
Local Listings | | Cooper10 -
Does anyone use Moz Local + Yext? How valuable is this for local businesses?
For brands that have a budget to pay $600 / year for valuable backlink directories, would you recommend Moz Local + Yext? I would like to hear some feedback on marketers that use Yext. Thanks,
Local Listings | | ColeLusby
Cole0