Please help need experienced eyes
-
We own discount banner printing and we are trying to rank 1 for pvc banners or vinyl banners and cannot understand for example how the below is correct, we did suffer a link penalty years ago but we fixed this and the domain has some good links (more and better quality than the sites above us) and cannot understand how we rank below most of the sites above us?
If we type on for example pvc banners we get
http://www.bannershop.co.uk/cats/pvc_banners.htm
https://www.hfe-signs.co.uk/banners.php
http://bannerprintingandroid.co.uk/pvc-banners/
http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html (our website)
And if we type in vinyl banners we get
http://www.vistaprint.co.uk/banners.aspx
http://www.bigvaluebanners.co.uk/
http://vinylbannersprinting.co.uk/
http://www.discountdisplays.co.uk/html/vinyl_banners.html
https://www.buildasign.co.uk/banners
http://www.monkey-print.com/outdoor banners/budget-outdoor-banners
http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html (Our website)
-
Hi Bob,
You seem to know what you're talking about and have some pretty decent rankings. I think you need to start with conducting a comprehensive competitor analysis looking at both on-site factors and off-site factors (ie, backlinks). This will help you to identify opportunities where you can really get the edge on your competitors.
Aleyda Solis did a great infographic and post about this very topic which I highly recommend - https://moz.com/blog/illustrated-seo-competitive-analysis-workflow.
With Vista Print being a huge company, you might be hard-pushed to rank first but I would definitely spend some time to look at their link profile as well as the other top competitors to see how they're approaching their link building strategies.
-
There's not always a clear science around that but usually a penalized site never gets back to its prior shine, or at least it will take you a lot of time, that's why is it somewhat better to have a slower growth than risk anyway a penalty.
Regarding your examples, I see that pvc banners query returns a lot of otpimized results on that query. I don't know which link you may have removed but looking at backlinks pointing to http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html
in OSE I see that:- one third of your referrals are spammy domains
- you are using quite alot of keyword rich anchors which are actually a good signal for link schemes to google
try to be as natural and possible and consider that you'll need to work more to get google trust than some other clean websites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is dynamic pages helps in E commerce SEO?
Whats are the best way to create dynamic pages in eCommerce website having static urls? Or what are other ways to increase/create more pages in websites.
Intermediate & Advanced SEO | | Obbserv0 -
Removing Low Rank Pages Help Others Shine?
Good Morning! I have a handful of pages that are not ranking very well, if at all. They are not driving any traffic, and are realistically just sorta "there". I have already determined I will not be bringing them over to our new web redesign. My question, could it be in our best interest to try and save these pages with ZERO traction and optimize them? Re-purpose them? Or does having them on our site currently muddy up our other pages? Any help is greatly appreciated! Thanks!
Intermediate & Advanced SEO | | HashtagHustler0 -
Alternative Markup Challenge. Can anyone help?
I have a challenge around alternative markup. We currently operate a single domain with geo-targeted folders and alternative markup implemented. We are now now looking to expand this out to non-English content. Current Implementation; All generic English language content hosted on the main domain, with x5 English language content variations (locales) available under a folder structure (.com/en-us/ etc.). Alternative markup is in place for all locales within the HTML, implemented automatically by developers via the CMS. Locale folders geo-targeted via GWT and Bing WT. Planned Launch; Introduction of 5 new non-English locale folders (e.g. /de-de/ etc.), targeted to their respective country and language. Content language will be mixed, with around 1/10 of pages translated and the other 9/10 of pages (business listings) having their body content remain in English, with headers / footers translated. Locale folders will be geo-targeted via GWT and Bing WT. Folder and markup usage TBC. Options; Folders; Implement folder structure /de/, attempting to indicate country but not language (issue; usually a single identifier indicates language, not country?). Implement /de-de/ folder structure to match the English locales and maintain correct country targeting (issue; some content is not in language). Alternative markup; Do not make use of markup at all. Implement CMS based automated markup on all English and non-English content throughout the locale (e.g. /de-de/), but exclude English language versions (e.g. /en-gb/). Attempt manually implementing markup to bridge the English and non-English locales, potentially creating future issues with new content going live and content being removed. A heavy risk. Current approach is webmaster tools targeting, a /de-de/ folder structure and automated implementation of markup. This means English language URLs will have markup and non-English language URLs will have markup, but they will not match up (e.g. English pages will never have markup for non-English language content). If you minds haven't melted, what's your thoughts? Any help is much appreciated.
Intermediate & Advanced SEO | | HelloAlba0 -
Backlink from my YouTube Channel, helpful for SEO?
A website will include a link to a youtube video associated with my channel. Does my website also get SEO credit, even though that website isn't linking directly to my site, but rather to a video on my youtube channel. The youtube video is also uploaded to my website, but this website wants to link to the video directly on youtube. Website is "www.hawaiijobengine.com" and youtube channel is "hawaiijobegnine.com" - how does Google know these 2 are same owner? thank you
Intermediate & Advanced SEO | | knielsen0 -
Google penguin penalty(s), please help
Hi MozFans, I have got a question out of the field about www.coloringpagesabc.com.
Intermediate & Advanced SEO | | MaartenvandenBos
Question is why the rankings and traffic are going down down down the last 4 months. Costumer thinks he got hit by google penguin update(s). The site has about 600 page’s/posts al ‘optimized’ for old seo:
- Almost all posts are superb optimized for one keyword combination (like … coloring pages) there is a high keyword density on the keyword titles and descriptions are all the same like: <keyword>and this is the rest of my title, This is my description <keyword>and i like it internal linking is all with a ‘perfect’ keyword anchor text there is a ok backlink profile, not much links to inner pages
- there are social signals the content quality is low The site to me looks like a seo over optimized content farm Competition:
When I look at the competition. The most coloring pages websites don’t offer a lot of content (text) on there page. The offer a small text and the coloring pages (What it is about :-)) How to get the rankings back:
What I was thinking to do. rewrite the content to a smaller text. Low keyword density on the keyword and put the coloring pages up front. rewrite all titles and descriptions to unique titles and descriptions Make some internal links to related posts with a other anchor text. get linkbuilding going on inner pages get more social signals Am I on the right track? I can use some advise what to do, and where to start. Thanks!!</keyword></keyword> Maarten0 -
Where do I start? A little overwhelmed - Really appreciate any help.
Hello everyone, I was hoping to be able to get some advice if at all possible. I'm know there's some really skilled people on these forums. I'm not sure of the etiquette of posting links so if it's crossing the line to post the link of the site I'm working on please let me know. I was just hired as the Director of Digital Marketing for a decent sized company. I have a lot of experience with PPC, media buys and digital integration but unfortunately I'm a noob with SEO. I'm trying to learn as quickly as possible, and I'm reading everything I can (including everything I can find from Rand) The issue is that I have to start somewhere but there's so much that needs to be done that I'm getting a bit lost. We used to have 3 separate sites that ranked really well for our main keywords on Google, but with the growth of our company we consolidated the different market sites into one main one and 301'd the older ones. In doing so we lost nearly all of our search rankings. Our current site is: Http://www.GoldMaxUSA.com/ Does anyone have any advice on where to dive in here? I'm currently paying a ton each month for traffic through search PPC and contextual display, along with a bunch of geographically targeted brand awareness display campaigns, and I really need to show some progress on our organic search. Thanks in advance for any help!
Intermediate & Advanced SEO | | JFritton0 -
Do links to Blog articles help that much?
So here's my question/scenario.. When it comes to link-building, I'm noticing a trend that goes like this: If you have a website like www.insurancelondonontario.com and you want to rank highly for the target phrase 'insurance london ontario', you need to get links with that anchor-text pointing to the index page, which is the page you want to rank for that keyword. But what I'm noticing, is that a lot of link builders use a strategy where they create a good piece of content.. like "10 Ways to Decrease your Car Insurance Premiums" within the blog, and then build links to that article since it's easier as it's a good piece of content. My question is.. how much can this really help you to rank for 'insurance london ontario' if all your doing is building links to that blog article, and not the main page? I know it helps the overall domain authority, but is it enough to get you ranking for your goal phrase, or is it just a supporting method?
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Hierachy in a Title Tag Needed?
When coding the title tags of a website, is it important to note the hierarchy of the website so the search engine can find that page? So, for example, the title tag would be, for a subcategory: Webpage Subcategory>Category>Website name Does this help the search engine rankings at all? Or can the search engines figure out the hierarchy by reading a sitemap or the HTML readable navigation? Then you could focus on the descriptive keywords of the subcategory page for the title tag. Also, should you always include the site name in the title tag?
Intermediate & Advanced SEO | | ConnellyPartners0