Sitelinks only show when the URL is searched- Why don't they show when our company name is searched?
-
Why is is that when I search "protonmail.ch", sitelinks show for our company. However when you search for "ProtonMail", no sitelinks show, even though our homepage is now on the top result.
We've been trying different things to improve the navigational structure of the homepage, such as using the
<nav>tag.
If you have any thoughts on why sitelinks might not be showing up, we'd really appreciate it!
Thank you
</nav>
-
Google is fickle when it comes to sitelinks. There's not a lot you can do to control them aside from telling them which pages NOT to show for certain URLs in Webmaster Tools. There's definitely a correlation between your highest-authority pages and pages that appear prominently on your site by default.
The only thing you can really do to get site links is to prove to Google that you're a brand and that you appear more prominently in a search for something like your brand name. It's less a technical matter and more a matter of spreading the word about your brand. Links, shares, online mentions, and real-world awareness branding actions are all likely to help.
-
I see it on Google.com but not on .com.au ... so it may be that Google is just now starting to add them for you based on your recent work. Sitelinks are uncontrollable but solid nav helps, as you said.
I also see a bigger batch of sitelinks (6) when I search for your domain on google.com as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google selecting incorrect URL as canonical: 'Duplicate, submitted URL not selected as canonical'
Hi there, A number of our URLs are being de-indexed by Google. When looking into this using Google Search Console the same message is appearing on multiple pages across our sites: 'Duplicate, submitted URL not selected as canonical' 'IndexingIndexing allowed? YesUser-declared canonical - https://www.mrisoftware.com/ie/products/real-estate-financial-software/Google-selected canonical - https://www.mrisoftware.com/uk/products/real-estate-financial-software/'Has anyone else experienced this problem?How can I get Google to select the correct, user-declared canoncial? Thanks.
Technical SEO | | nfrank0 -
Organic search traffic has dropped by 35% since 18 September, we don't know why.
Organic traffic to our website has dropped 35% since 18 September 2017 to date. From 1 January to 18 September 2017 organic traffic was up by just under 1% over all (Google up by 1.32%). Paid search traffic over the same time has remained steady. There is nothing we can think of that we've done that has caused the drop. We had an issue with Google page speed test failing when running a test but we resolved this issue on 20 November and in that time we've seen an even greater drop (44% in the last week). The drop is seen across the 3 main search engines, not just Google, which points toward something we've done, but as mentioned, we can't think of any significant change we made in September that would have such negative effects. There is little difference across devices. Is anyone aware of a significant event in September in the search engine world that may have influenced our organic traffic? Any help gratefully received.
Technical SEO | | imaterus0 -
Any SEO-wizards out there who can tell me why Google isn't following the canonicals on some pages?
Hi, I am banging my head against the wall regarding the website of a costumer: In "duplicate title tags" in GSC I can see that Google is indexing a whole bunch parametres of many of the url's on the page. When I check the rel=canonical tag, everything seems correct. My costumer is the biggest sports retailer in Norway. Their webshop has approximately 20 000 products. Yet they have more than 400 000 pages indexed by Google. So why is Google indexing pages like this? What is missing in this canonical?https://www.gsport.no/herre/klaer/bukse-shorts?type-bukser-334=regnbukser&order=price&dir=descWhy isn't Google just cutting off the ?type-bukser-334=regnbukser&order=price&dir=desc part of the url?Can it be the canonical-tag itself, or could the problem be somewhere in the CMS? Looking forward to your answers Sigurd
Technical SEO | | Inevo0 -
Should I use my competitor's name in my content to help my rankings?
If I have a competitor that ranks higher than me, would it be helpful to use their name in my content, or in my meta information?
Technical SEO | | greaterstudio0 -
Which is best of narrow by search URLs? Canonical or NOINDEX
I have set canonical to all narrow by search URLs. I think, it's not working well. You can get more idea by following URLs. http://www.vistastores.com/table-lamps?material_search=1328 http://www.vistastores.com/table-lamps?finish_search=146 These kind of page have canonical tag which is pointing to following one. http://www.vistastores.com/table-lamps Because, it's actual page which I want to out rank. But, all narrow by search URLs have very different products compare to base URLs. So, How can we say it duplicate one? Which is best solution for it. Canonical or NOINDEX it by Robots?
Technical SEO | | CommercePundit0 -
Thumbnail-based navigation like YouTube Sidebar - they don't use ALT tag
Notice on the YouTube sidebar, each video has a thumbnail and a title. But, for the ALT tag, YouTube simply uses the word "thumbnail". In the past, i was using a keyword phrase for my thumbnail ALT tag. I thought I was being clever. But is this superflous? We note that the A tag on the YouTube items, encompasses the SPAN that is the video + title. Does Google associate the text of the title as valid "anchor text" despite the existance of other info in that span --- e.g. like View Count and the User Name of the video creator? Thanks!
Technical SEO | | anthony-3054420 -
Why is this url showing as "not crawled" on opensiteexplorer, but still showing up in Google's index?
The below url is showing up as "not crawled" on opensitexplorer.com, but when you google the title tag "Joel Roberts, Our Family Doctors - Doctor in Clearwater, FL" it is showing up in the Google index. Can you explain why this is happening? Thank you http://doctor.webmd.com/physician_finder/profile.aspx?sponsor=core&pid=14ef09dd-e216-4369-99d3-460aa3c4f1ce
Technical SEO | | nicole.healthline0