About duplicate content

[KBC]

We have to products:

- loan for a new car
 - load for a second hand car

Except for title tag, meta desc and H1, the content is of course very similmar.

Are these pages considered as duplicate content?

https://new.kbc.be/product/lenen/voertuig/autolening-tweedehands-auto.html
https://new.kbc.be/product/lenen/voertuig/autolening-nieuwe-auto.html

thanks for the advice,

[Amiee]

Hello,

I'm not able to read the content, but just looking at it side-by-side, the content appears to be very similar. You may want to consider re-writing a bit to make the pages a little more specific to their topics. I understand that the topics are closely related, and we encounter issues like this on our site as well - there are only so many ways you can write about a rail pass! But, by changing the copy up a bit, you'll garner better SEO results.

It has been my experience that search engines scan from top to bottom, so especially your intro paragraphs on each page should be different copy, just looking at these two pages, they seem VERY similar including the headline: Een vaste rentevoet, dus geen verrassingen is there an easy way to change this copy up a bit? You may want to consult with a copywriter who should be able to assist you with this.

Good luck!

Amiee

[PatrickDelehanty]

Hi there

Your pages are taking a long time to load. I recommend running your site through Pagespeed Insights.

I would consider this pretty heavy similar content. This is just scrolling and looking at each section. Keep in mind I can't read the language, but I attached a screenshot to show you want I mean. I recommend going through and creating content to that specific product/service. These two services are different enough that you could easily create content for each and even provide guides or FAQ / common concerns / checklists / etc that are geared (no pun intended) to each.

Create content for users that have questions for each and are looking to purchase, and from there read Google's duplicate content resource so you can be versed in how to identify and judge potential duplicate content.

Good luck!

tweedehands pRmeNAb,HodtVUO

[Andy.Drinkwater]

I can't actually read that to comment on how similar the content is.

I terms of deciding how close to duplicate the content is, think about the paragraphs in use. Are they 20% similar? 50%? 95%? The higher up you get, the closer you are to a problem.

Google calls duplicate content "substantive blocks of content within or across domains that either completely match other content or are appreciably similar"

As the pages are not huge, and the topics different (although similar), is this not something you could give to a copywriter to solve the issue for you? A good one should be able to solve it.

-Andy