Branding and Page Titles - Please Help
-
Hello,
I have a question about page titles. How important is branding here? I'm not referring to the company name, but rather the terminology that's used as "branding language" for a company. For example, let's say that the it would be a good idea to target the keyword "Restaurant Coupons" based on search volume and competition. However, our branding adheres to the language "Dining Offers". Is it considered a bad idea to use "Restaurant Coupons" in the page title? Or is that considered inconsistent branding?
Basically, I'm just trying to figure out the correct balance between the SEO value of words and adhering to a company's branding.
Any help is appreciated!
Thanks,
Nick -
This is a lot of good advice, thanks. I did only use those two keywords as an example though. So I guess my next question would be this: what if terms that are "against your branding" would draw much more traffic to your site, compared to very similar terms that are in line with your branding? I'm really wondering if it would create consistency issues with the brand's messaging. To people really care (or subconsciously notice) messaging differences in the page title/meta description vs. the content that's on the page or seen in marketing material?
Thanks
-
For the title tag, I used to feel that it was very important to load it up with keywords no matter what.
Today, I believe that I need just enough keywords to make my page relevant for a wide range of queries and then fill the rest with language that is extremely readable and that will elicit clicks. I give the searcher a second blast of marketing in the description tag.
To me there is a big difference between "restaurant coupons" and "dining offers". I think that the people who search for them have different expectations. But, you know more about this than me.
My advice would be to use keywords that people are searching for and keywords that will elicit the clicks. Because people may have different expectations when searching for "restaurant coupons" and "dining offers", I might have two separate pages that present the image of what I think the searcher expects to find. The coupon page might have something to print, but the dining offers page might have a phone number to make a reservation and a "we will treat you right" theme.
So, think about your place of business and your customers and what you think will convert best for your profits.
Then experiment a bit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Validated pages on GSC displays 5x more pages than when performing site:domain.com?
Hi mozzers, When checking the coverage report on GSC I am seeing over 649,000 valid pages https://cl.ly/ae46ec25f494 but when performing site:domain.com I am only seeing 130,000 pages. Which one is more the source of truth especially I have checked some of these "valid" pages and noticed they're not even indexed?
Intermediate & Advanced SEO | | Ty19860 -
HTTP HTTPS Migration Gone Wrong - Please Help!
We have a large (25,000 Products) ecommerce website, and we did an HTTP=>HTTPS migration on 3/14/17, and our rankings went in the tank, but they are slowly coming back. We initially lost 80% of our organic traffic. We are currently down about 50%. Here are some of the issues. In retrospect, we may have been too aggressive in the move. We didn't post our old sitemaps on the new site until about 5 days into the move. We created a new HTTPS property in search console. Our redirects were 302, not 301 We also had some other redirect issues We changed our URL taxonomy from http://www.oursite.com/category-name.html to https://www.oursite.com/category-name (removed the .html) We changed our filters plugin. Proper canonicals were used, but the filters can generate N! canonical pages. I added some parameters (and posted to Search Console) and noindex for pages with multiple filter choices to cut down on our crawl budget yesterday. Here are some observations: Google is crawling like crazy. Since the move, 120,000+ pages per day. These are clearly the filtered pages, but they do have canonicals. Our old sitemaps got error messages "Roboted Out". When we test URLs in Google's robots.txt tester, they test fine. Very Odd. At this point, in search console
Intermediate & Advanced SEO | | GWMSEO
a. HTTPS Property has 23,000 pages indexed
b. HTTP Property has 7800 pages indexed
c. The crawl of our old category sitemap (852 categories) is still pending, and it was posted and submitted on Friday 3/17 Our average daily organic traffic in search console before the move was +/-5,800 clicks. The most recent Search Console had HTTP: 645 Clicks HTTPS: 2000 clicks. Our rank tracker shows a massive drop over 2 days, bottoming out, and then some recovery over the next 3 days. HTTP site is showing 500,000 backlinks. HTTPS is showing 23,000 backilinks. I am planning on resubmitting the old sitemaps today in an attempt to remap our redirects to 301s. Is this typical? Any ideas?0 -
Dynamic pages
Hello Team, How can we create dynamic pages or more pages on website but maintaining SEO standards.
Intermediate & Advanced SEO | | Obbserv0 -
Pagination on a product page with reviews spread out on multiple pages
Our current product pages markup only have the canonical URL on the first page (each page loads more user reviews). Since we don't want to increase load times, we don't currently have a canonical view all product page. Do we need to mark up each subsequent page with its own canonical URL? My understanding was that canonical and rel next prev tags are independent of each other. So that if we mark up the middle pages with a paginated URL, e.g: Product page #1http://www.example.co.uk/Product.aspx?p=2692"/>http://www.example.co.uk/Product.aspx?p=2692&pageid=2" />**Product page #2 **http://www.example.co.uk/Product.aspx?p=2692&pageid=2"/>http://www.example.co.uk/Product.aspx?p=2692" />http://www.example.co.uk/Product.aspx?p=2692&pageid=3" />Would mean that each canonical page would suggest to google another piece of unique content, which this obviously isn't. Is the PREV NEXT able to "override" the canonical and explain to Googlebot that its part of a series? Wouldn't the canonical then be redundant?Thanks
Intermediate & Advanced SEO | | Don340 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
SEO structure question: Better to add similar (but distinct) content to multiple unique pages or make one unique page?
Not sure which approach would be more SEO ranking friendly? As we are a music store, we do instrument repairs on all instruments. Currently, I don't have much of any content about our repairs on our website... so I'm considering a couple different approaches of adding this content: Let's take Trumpet Repair for example: 1. I can auto write to the HTML body (say, at the end of the body) of our 20 Trumpets (each having their own page) we have for sale on our site, the verbiage of all repairs, services, rates, and other repair related detail. In my mind, the effect of this may be that: This added information does uniquely pertain to Trumpets only (excludes all other instrument repair info), which Google likes... but it would be duplicate Trumpet repair information over 20 pages.... which Google may not like? 2. Or I could auto write the repair details to the Trumpet's Category Page - either in the Body, Header, or Footer. This definitely reduces the redundancy of the repeating Trumpet repair info per Trumpet page, but it also reduces each Trumpet pages content depth... so I'm not sure which out weighs the other? 3. Write it to both category page & individual pages? Possibly valuable because the information is anchoring all around itself and supporting... or is that super duplication? 4. Of course, create a category dedicated to repairs then add a subcategory for each instrument and have the repair info there be completely unique to that page...- then in the body of each 20 Trumpets, tag an internal link to Trumpet Repair? Any suggestions greatly appreciated? Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
Sitemap not indexing pages
My website has about 5000 pages submitted in the sitemap but only 900 being indexed. When I checked Google Webmaster Tools about a week ago 4500 pages were being indexed. Any suggestions about what happened or how to fix it? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Which page to target? Home or /landing-page
I have optimized my home page for the keyword "computer repairs" would I be better of targeting my links at this page or an additional page (which already exists) called /repairs it's possible to rename & 301 this page to /computer-repairs The only advantage I can see from targeting /computer-repairs is that the keywords are in the target URL.
Intermediate & Advanced SEO | | SEOKeith0