Need ideas to get do follow links from highly competative niche "wedding"
-
I need to get high quality do-follow links and my target market/keyword is ‘Maui wedding’ and a few others. Because it is such a competitive market I am having a hard time getting links from local companies providing Maui Weddings (I know why because they are my competitors) and national companies sites aren't much help because they are trying to provide leads to their advertisers. I would like do-follow links from non-paid sources any ideas or resources you could help with would be much appreciated. Thanks.
-
I understand, we can format the pages on the blog as we want. That is the answer that I was looking for.
Thanks! -
You can use the blog to publish your articles.
If you do that you are stuck with the way that the blog optimizes the pages and links them into your site. You can modify that to within limits. Blogs are great for getting pages onto your site easily and spending minimum time formatting and optimizing.
However, if you think that you can do a better job at formatting or optimizing then publishing by a different method is needed.
Sometimes I prefer to make finely crafted arrows than to use the ones off of a mass production line.
-
Egol, I just want to make sure I understand this right. My blog is part of my website and is not a subdomain. I have "absolute control over formatting, optimization and appearance". Why would I create separate pages and not use the blog to publish my articles?
-
Thanks for the explanation EGOL. It makes perfect sense, and represents a great thought process. Your views clearly take SEO to a higher level and define the difference between "on paper" SEO, and in practice SEO.
-
Most competitors don't have 100% overlap of merchandise or services. They also don't have 100% overlap of geographic areas. Competitors working together identify the areas where they really don't compete. Then they cross promote competitor good/services on related pages of their website.
This gives them advertising on a competitor's site but in a way that will not directly steal clients.
A music store near me has a fantastic selection of guitars but does not sell violins... the best place to get a violin is more into orchestra instruments and could easily partner with the guitar specialist.
===================
If Steven decides to build the huge Maui wedding resource on his site he could ask the florist who is the strongest content generator to produce some great articles for the various types of wedding flowers and have a photographer who specializes in product photography create the photos. The product photographer would get some attribution links and the florist would get some links too, some great visibility for his work and top billing on the florist resource page.
Remember that acquiring great content is much more valuable than giving it away (it also takes a lot less time)... so create a content acquisition plan that has strong benefits for your partner.
-
I love the creativity of your answers EGOL. You definitely offer outside-the-box thinking.
I am trying to wrap my mind around the concept of gathering a group of competitors to work together. Search engine ranking is purely about competition. You can have a poor page rank as #1 if it is better then the pages of your competitors. If you boost your ranking or exposure, but you strengthen your competitors at the same time, how is this beneficial?
I can understand this tactic when an outside force jumps ahead of you in SERP. But when it's just your site and other wedding sites, where is the advantage?
-
I never post great articles on a blog.... post them on a dedicated webpage where you have absolute control over formatting, optimization and appearance. I envision these articles each having a ton of photos with detailed captions.
Post them as pages on your website, announce them on your blog and promote them on your homepage and all across the rest of your site.
-
I would unite with the strongest content producers. This is a content play and you don't want a team of weenies.
-
Where do you thing the best place to post them is besides my blog?
-
I am not talking about a new site. All of that goes on your existing site.
Think about becoming the Maui Wedding Man!
-
Do you think the best idea is to contact those on page 2 and 3 with quality sites and content, to band together to overtake those on page 1. Just trying to make sure i understand you correctly.
-
Instead of three to five blog posts per week consider three to five kickass articles per month.
-
Great idea. I currently need to focus on the site that needs some search engine love right now though. I will use your guide idea in my content creation.
-
Great advice from Ryan... just tossing one more idea out because he mentioned the "beggar asking for handout" concept....
Something that can be very effective is for a small group of competitors entering into a cooperative effort to help one another. Three or four working together will have an enormous advantage over everyone else.
Maybe you can get a group of people to work on this site with you.?
-
I like the idea on statistics posts. I really like to create content and do about 3-5 blog posts per week then feed them to social media which has been helping.
-
This has been said before, and will probably be etched on the SEO tombstone should the concept ever die.....
Create compelling content that people will want to link to!
-
Since you are in the industry, find a celebrity or person of interest who is getting married in Maui and write an article about it. Article title: Maui Wedding Bells Ring for Jennifer Anniston
-
Do research and find an interesting statistic to talk about. Article title: Maui Weddings - The Secret to a Happy Marriage. Did you know that according to the latest statistics couple who wed in Hawaii have longer lasting marriages?....
Somehow you MUST generate unique, compelling content that people will WANT to link to and talk about. Otherwise you are simply a beggar asking for a handout. The world is full of them.
-
-
Since you have this site you must be the expert on planning a wedding in Maui? Is that correct?
If it is then you should be able to prepare the very best guide to planning a wedding there. It would be a big list of all of the churches, where to get a marriage license, how to hire clergy, where to get gowns, where to get a tux, who are teh photographers, where to get flowers... you get the idea.... this will be the single best one-stop site for anyone who is having a wedding in Maui.
This will be much more than a directory... it will be a guide for how to get things done and an idea source for having a great Maui wedding. Where to have it outdoors articles, where to have the small ceremony, busy times of year, sunset/sunrise.. .. each of these is an article or a series of articles. Lots of photos of chapels, outdoor locations, maps, flowers, etc... venues and photographers should cut deals with you for this type of featuring.
That big resource alone should get some links but you can probably figure out a way to get the feature photographers, flower shops, bridal shops, etc. linking to this incredible guide. You can probably also get some interviews with the media to announce your great website.
This will be a huge amount of work... are you up for it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which site is gonna get most of the link juice?
site: a has PA of 25 , DA of 30 and has 1000 external links. site:b has PA of 5 , DA of 30 and has 5 external links i already know that high PA and DA matters but please explains in terms of those external links mentioned above, because i have heard if a page has a lot of ext links, the link juice will be given to all the external sites , ultimately juice will be divided.
Link Building | | calvinkj0 -
Quote + Link from Associated Press
So almost everyone here has talked about the marvel (for a small business like me, at least) that is HARO. Recently, I was quoted in a story that was written by the Associated Press, by responding to a HARO inquiry. (story resides on their site here in case you want to look). So looking at it with a critical mindset, is this a glorified press release at this point (the thing shows up virtually everywhere since after all, it was written by the AP). Should I be expecting any SEO help from this?
Link Building | | MarkAselstine0 -
Back links do I need my keyword in them to rank? If so creative way to accomplish this?
The first question is pretty self explanatory. If I do need my keyword I'm trying to rank for in my link example: Looking for a cool skateboard (cool skateboard) is my keyword. Can anyone on here help me come up with some creative ways for me to get folks to post backlinks to my site with that key word in it? Unfortunately my sites url does not have the keyword in my domain.
Link Building | | mr_w0 -
Get number of OUTBOUND link from a domain ??
Hello I´m doing some link profile audit and I noticed that there are some data that would be nice to know for a proper evaluation. The case is the following: Imagine I have a link coming from a blog, so (besides other factors) would be really great to know how many external links follow-nofollow this blog has. I dont mean external links pointing to them (what opensite gives you), what I would like to know is the total number of links this blog has pointing to other external websites. With this data, I would be able to guess in a better way if this blog is selling links or if is spammy. I would be able to know also how this blog/domain distributes its link juice and if the link gives me some value or if is dangerous. I have found some tools/sites but i just get the number of links a specific url has, not the domain info: Screaming frog (but the free version gives you almost nothing, link count checker, etc... ) Do you know any way to get this data in a domain level? You think this data would be important to decide about keeping a link or taking it out? Why none of the powerful tools of the market (opensite, majestic, etc...) provide this info? Many thanks for your help
Link Building | | AutoEurope0 -
I have just read an article that says no follows now leak link juice?
I have just been reading a really interesting article about link juice. The way I read the piece the author was saying that there has been a change in the way link juice is blocked with 'no follows.' The author seemed to say that there has been a change and now even if you add a 'no follow' onto a page that the page will still send link juice to that page. I may have read this wrong. I just wanted to check if anyone else had heard this at all? Many thanks
Link Building | | mblsolutions0 -
"Bad" backlinks
Hello dear community, I am new here and quite new to SEO. Perhaps someone could give me a hint on a following question: Which tools can help me to track "bad" baclinks, e. g. links which would rather downgrade my SEO performance?
Link Building | | hochzeitsfotograf0 -
Are moderated external links in a "showcase" worth having?
We have some e-commerce software with several dozen websites that use our technology. The websites have links to the developer and design shops that made the site as well as the site itself. All of these sites are moderated so we don't have to worry about spam. My question is should some or all of these links be rel=nofollow? The links are definitely pointing to legit development shops but those sites aren't always strictly related to e-commerce or the keywords we're trying to rank for. Any thoughts on how to treat these links?
Link Building | | schof0 -
How can I check a website to see if it is "nofollow"?
I'm a little new to SEO, so maybe this is obvious to some . . . I'm attempting to build backlinks by submitting articles, posting on forums etc. I just wrote my forst article for ezine and submitted it. I was feeling pretty good about myself until I mentioned it to someone trying to sell me their SEO services and he said that ezine articles are considered "nofollow" on all their links. Well, that was pretty frustrating to hear! It got me wondering, how many of these other sites have all their posts and blogs listed as "nofollow"? Is there a way for me to figure it out ahead of time? Obviously, there are only so many hours in the day and I would rather focus on posting on sites that will actually help me build backlinks! Thanks for your help in advance!
Link Building | | damon12120