Disproportionate Links to Home Page
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I'm a professional magician and mentalist who travels nationally for corporate events, social functions, and trade shows. Unfortunately, the landing pages are all for different venues and locations, but the product stays the same. How do you recommend optimizing for somebody whose product is essentially themselves? The pages have similar content, videos, etc., so I don't want to be dinged for duplicate content.
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If you have most of your backlinks pointing to your main page and have separate landing pages for each venue/region then your main page should rank well when people type in 'magician' and the locale. You will need unique content on each internal page; you can rewrite the pages to maintain the meaning and use a tool like Copyscape to check they are significantly different.
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Thank you for the quick response. I'm familiar with canonicalization, but this was a good refresher --- the problem is that I want each of the pages to be indexed for my major markets (i.e. NYC Corporate Entertainment, LA Corporate Entertainment, etc.) since I truly do serve on a national level . . .
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Greeting Kevin Viner
As per the problem of content similarity you can add "rel canonical" tag. Either find the pages with similar content and add rel canonical. Read this https://moz.com/learn/seo/canonicalization
Thank You
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