Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do you use HREF lang tags when each page that is localised only exists in that language?
-
Hi, I have 2 questions I am seeking an answer for.
We have a home page in english GB, we then also have products which are specifically served in US. For these pages where the phone number is american, the spelling is american, the address is american, do we need to implement href lang tags? The page isn't a version of another page in english, the page is only in the native language.Secondly, is it recommended to create a second home page and then localise that page for US users?I'd be really greatful if anyone has any pointers as googles forum doesn't explain best practice for this case (as far as I can tell).Many thanks
-
Your question is not very clear, sincerely.
if the product pages that marketing only the USA users iare the only ones existing of those products (aka: there aren’t Uk product pages for those same products), then you must not implement the hreflang.
The hreflang is a rel=“alternate”, which means that it must always show an alternative URL to the current one. In the ISA product page it should signal as alternative UK users the UK ones, and viceversa.
so, if no UK product page exists, then the hreflang does not have an meaning to exist.
regarding your second question, if the USA market is very important for you and you want to market it differently thean you are marketing the UK one, then it may be a good idea to create an USa version of your site.
-
Despite the efforts, this answer do not respond to the question
-
Hello Adam!
Firstly, John Mueller from Google said that HTML lang attribute is ignored as a ranking factor.
Here some articles:
Google: We Ignore The HTML lang Attribute - The SERoundTable
Why Google Ignores HTML Lang Attribute for Indexing in Search Results - The SEMpostYou should use Hreflang,
Here some really useful resources about that:
Multi-regional and multilingual sites - Google Search Console
International checklist - Moz Blog
Using the correct hreglang tag - Moz Blog
Guide to international website expansion - Moz Blog
Tool for checking hreflang anotations - Moz BlogSecondly, yes. It could help creating a separate page for differente audiences. Remember to create a completely original and different page for both countries. And of course use correctly the internationalization tags.
Hope it helps.
Best Luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Welsh Language Keyword Research
Helping a friend with some keyword research, their business is based in Wales. I am not a Welsh speaker, whats the best way to do Keyword Research?
Local Website Optimization | | GrouchyKids0 -
Page optimisation score = 93, but rank on 2nd page?
So, one of my pages has an optimisation score of 93. The DA of the website is 74 and is lower than many of our competitors, but to rank 12th? Anyway, does anyone have any suggestions? All the images are under 100kb, but the page speed isn't great (not something I'm currently able to change). All alt tags are using variations of our keywords.
Local Website Optimization | | SwanseaMedicine0 -
Does it matter how or what site you use to GeoTag your photos?
I found a site that was very easy for me to upload my pictures, add the coordinates, download it and put it on my site. The site is GeoImgr.com, but it's not nearly as popular as some of the other's out there. Does that matter? I'm under the impression that as long as the GPS coordinates show up in the XIF Viewer, then I've gotten whatever benefit (albeit slight) there is to get. Is that correct? Or is there something about tagging them from the more popular sites like Flickr or Panaramio? Thanks, Ruben
Local Website Optimization | | KempRugeLawGroup0 -
Country/Language combination in subdirectory URL
Hello, We are a multi country/multi lingual (English, Arabic) website. We are following a subdirectory structure to separate and geotarget the country/language combinations. Currently our english and arabic urls are the same: For UAE: example.com/ae (English Site) For Saudi Arabic: example.com/sa (Saudi Arabia) We want to separate the English and Arabic language URLs and I wanted to know if there is any preference as to which kind of URL structure we should go with : example.com/ae-en (Country-Language) example.com/en-ae (Language-Country) example.com/ae/en (Country/Language) Is there any logic to deciding how to structure the language/country combinations or is is entirely a matter of personal preference. Thanks!
Local Website Optimization | | EcommRulz0 -
Sub domain for geo pages
Hello Group! I have been tossing the idea in my head of using sub domains for the geo pages for each of my clients. For example: one of my clients is a lawyer in a very competitive Atlanta market http://bestdefensega.com. Can I set his geo page to woodstock.bestdefensega.com? Is this a viable option? Will I get penalized? Thoughts or suggestions always appreciated! Thanks in Advance
Local Website Optimization | | underdogmike0 -
Is it worth it having different cities in your footer, each with a separate page?
I have been looking at the website of local web design companies and every single one in my area has a footer with links to a separate page for that local city. This seems like a bad idea to me, but everyone in the local pack has it. Does it work?
Local Website Optimization | | EcommerceSite0 -
How Google's Doorway Pages Update Affects Local SEO
Hey Awesome Local Folks! I thought I'd take a proactive stance and start a thread on the new doorway pages update from Google, as I feel there will be questions coming up about this here in the forum: Here's the update announcement: http://googlewebmastercentral.blogspot.com/2015/03/an-update-on-doorway-pages.html And here's the part that will make local business owners and Local SEOs take a second glance at this: Here are questions to ask of pages that could be seen as doorway pages: Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? I think this will naturally lead to questions about the practice of creating local/city landing pages. At this point, my prediction is that this will come down to high quality vs. crummy quality pages of this type. In fact, after chatting briefly with Andrew Shotland, I'm leaning a bit toward seeing the above language as being strongly geared toward directory type sites and large franchises. I recommend reading Andrew's post about his take on this, as I think he's on the right track: http://www.localseoguide.com/googles-about-to-close-your-local-doorway-pages/ So, I'm feeling at this point that if you've made the right efforts to develop unique, high quality local landing pages, you should be good unless you are an accidental casualty of an over-zealous update. We'll see! If anyone has thoughts to contribute on this thread, I hope they will, and if lots of questions start coming up about this here in the community, feel free to link back to this thread in helping your fellow community members 🙂 Thanks, all!
Local Website Optimization | | MiriamEllis9 -
Best marketing for a language learning site
Hello everybody, I'm a programmer so I'm not very good at marketing. Any idea what the best way is to promote my language learning site? (http://www.antosch-and-lin.com/) Since Google Penguin the site has taken a big hit and the changes suggested by a SEO expert hasn't helped. Thanks for any suggestions!
Local Website Optimization | | delpino0