Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do you use HREF lang tags when each page that is localised only exists in that language?
-
Hi, I have 2 questions I am seeking an answer for.
We have a home page in english GB, we then also have products which are specifically served in US. For these pages where the phone number is american, the spelling is american, the address is american, do we need to implement href lang tags? The page isn't a version of another page in english, the page is only in the native language.Secondly, is it recommended to create a second home page and then localise that page for US users?I'd be really greatful if anyone has any pointers as googles forum doesn't explain best practice for this case (as far as I can tell).Many thanks
-
Your question is not very clear, sincerely.
if the product pages that marketing only the USA users iare the only ones existing of those products (aka: there aren’t Uk product pages for those same products), then you must not implement the hreflang.
The hreflang is a rel=“alternate”, which means that it must always show an alternative URL to the current one. In the ISA product page it should signal as alternative UK users the UK ones, and viceversa.
so, if no UK product page exists, then the hreflang does not have an meaning to exist.
regarding your second question, if the USA market is very important for you and you want to market it differently thean you are marketing the UK one, then it may be a good idea to create an USa version of your site.
-
Despite the efforts, this answer do not respond to the question
-
Hello Adam!
Firstly, John Mueller from Google said that HTML lang attribute is ignored as a ranking factor.
Here some articles:
Google: We Ignore The HTML lang Attribute - The SERoundTable
Why Google Ignores HTML Lang Attribute for Indexing in Search Results - The SEMpostYou should use Hreflang,
Here some really useful resources about that:
Multi-regional and multilingual sites - Google Search Console
International checklist - Moz Blog
Using the correct hreglang tag - Moz Blog
Guide to international website expansion - Moz Blog
Tool for checking hreflang anotations - Moz BlogSecondly, yes. It could help creating a separate page for differente audiences. Remember to create a completely original and different page for both countries. And of course use correctly the internationalization tags.
Hope it helps.
Best Luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should Multi Location Businesses "Local Content Silo" Their Services Pages?
I manage a site for a medical practice that has two locations. We already have a location page for each office location and we have the NAP for both locations in the footer of every page. I'm considering making a change to the structure of the site to help it rank better for individual services at each of the two locations, which I think will help pages rank in their specific locales by having the city name in the URL. However, I'm concerned about diluting the domain authority that gets passed to the pages by moving them deeper in the site's structure. For instance, the services URLs are currently structured like this: www.domain.com/services/teeth-whitening (where the service is offered in each of the two locations) Would it make sense to move to a structure more like www.domain.com/city1name/teeth-whitening www.domain.com/city2name/teeth-whitening Does anyone have insight from dealing with multi-location brands on the best way to go about this?
Local Website Optimization | | formandfunctionagency1 -
Welsh Language Keyword Research
Helping a friend with some keyword research, their business is based in Wales. I am not a Welsh speaker, whats the best way to do Keyword Research?
Local Website Optimization | | GrouchyKids0 -
Service Area Location Pages vs. User Experience
I'm familiar with the SAB best practices outlined here. Here's my issue: Doing local landing pages as described here might not be ideal from a user experience point of view. Having a "Cities We Serve" or "Service Areas" link in the main navigation isn't necessarily valuable to the user when the city-specific landing pages are all places within a 15-mile radius of the SAB's headquarters. It would just look like the company did it for SEO. It wouldn't look natural. Seriously, it feels like best practices are totally at odds with user experience here. If I absolutely must create location pages for 10 or so municipalities within my client's service area, I'd rather NOT put the service areas as a primary navigation item. It is not useful to the user. Anyone who sees that the company provides services in the [name of city] metropolitan area will already understand that the company can service their town that is 5 miles away. It is self-evident. For example**, who would wonder whether a plumbing company with a Los Angeles address also services Beverly Hills?** It's just... silly. But the Moz guide says I've got to do those location pages! And that I've got to put them high up in the navigation! This is a problem because we've got to do local SEO, but we also have to provide an ideal experience. Thoughts?
Local Website Optimization | | Greenery1 -
Service Location links in footer and on the service page - spamming or good practice?
We are are a managed IT services business so we try and target people searching for IT support in a number of key areas. We have created individual location pages (11) to localise our service in these specific areas. We put these location links in the footer which went to the specified IT support pages respectively. Now we have created a general 'managed IT services' page and are thinking of linking to these specific pages on there as well as it makes sense to do it. Would having these 11 links in the footer as well as on the 'managed IT services' page be spamming? or would it be good practice? If this is spamming, which linking location should hold preference. Would appreciate the feedback
Local Website Optimization | | AndyL93
Thanks
Andy0 -
Does it matter how or what site you use to GeoTag your photos?
I found a site that was very easy for me to upload my pictures, add the coordinates, download it and put it on my site. The site is GeoImgr.com, but it's not nearly as popular as some of the other's out there. Does that matter? I'm under the impression that as long as the GPS coordinates show up in the XIF Viewer, then I've gotten whatever benefit (albeit slight) there is to get. Is that correct? Or is there something about tagging them from the more popular sites like Flickr or Panaramio? Thanks, Ruben
Local Website Optimization | | KempRugeLawGroup0 -
Can you, somehow, use dynamic number insertion on a click to call button (image)
Hello Moz! I have been beating my head against the wall for a few hours, and I am starting to get a headache. My question is simple: I am doing some work for a local salon, and we started a PPC campaign recently. It's very important that I get accurate ROI metrics from both our PPC efforts and Yelp advertising program, and the best way to do this is by using custom phone numbers and dynamic number insertion w/ CallRail to track phone calls being made to the salon. I can then cross reference the numbers used to call with the salon POS software to see what they spent, how many appts. they booked, etc. A VERY large portion, the majority in fact, of traffic comes from mobile, and in the past I had a big, fat, beautiful CTA click-to-call button that showed the salon phone number. However, I have found that with dynamic number insertion, and my near non-existent programming skills, it is impossible to have the number dynamically insert into an href image. Sooooo...any ideas on how to do this, or is it just not possible????
Local Website Optimization | | Sean_Gutermuth0 -
Best marketing for a language learning site
Hello everybody, I'm a programmer so I'm not very good at marketing. Any idea what the best way is to promote my language learning site? (http://www.antosch-and-lin.com/) Since Google Penguin the site has taken a big hit and the changes suggested by a SEO expert hasn't helped. Thanks for any suggestions!
Local Website Optimization | | delpino0 -
Local Business Schema Markup on every page?
Hello, I have two questions..if someone could shed some light on the topic, I would be so very grateful! 1. I am still making my way through how schema is employed, and as I can tell, it is much more specific (and therefore relevant) in its details than using the data highlighter tool. Is this true? 2. Most of my clients' sites have a footer with the local business info included on every page of their site (address and phone). This said, I have been using the structured data markup helper to add local business schema to home page, and then including the footer markup in the footer file so that every page benefits from the local business markup. Is this incorrect to use it for every page? Also, I noticed that by just using the footer markup for the rest of the pages in the site, I am missing data that was included when I manually went through the index page (i.e. image, url, name of business). Could someone tell me if it is advisable and worth it to manually markup every page for the local business schema or if that should just be used for certain pages such as location, contact us, and/or index? Any tips or help would be greatly appreciated!!! Thanks
Local Website Optimization | | lfrazer0