Newer iteration of Avinash Kaushik's Web 2.0
-
Greetings all!
Does anyone know if there is a more recent, but comparable, book that covers the topic of analytics like Avinash Kaushik's Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity or Brian Clifton's Advanced Web Metrics with Google Analytics, 2nd Edition?
These were published in 2009 & 2010. I know the core concepts remain the same, but the technology has improved greatly.
-
Hi Martin,
I presume you have read this book. I just wanted to know your review so I can think to buy and read this book.
Thanks
-
It's not really the same, but what do you think about Lean Analytics?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AMP Session Stitching - How to deal with Google's Client ID AMP Policy
Hello, I recently attended SMX East and the concept of 'session stitching' for AMP was brought up (https://www.stonetemple.com/amp-tech-guide/). I reached out to my development team and they told me they could do it, but that we would need to agree to the new TOS changes and making users aware of then... https://support.google.com/analytics/answer/7486055 Has anyone here done something like this? And if so how did you deal with the Google's Client ID AMP policy? Thank you all! -Margarita
Reporting & Analytics | | MargaritaS1 -
I get a - 'Temporarily unreachable' error message when I 'Fetch as Google' Any ideas please??
I wanted to Fetch this page and got this error from Google - Temporarily unreachable. I've never had this issue before?? I checked another page and it came back as 'Complete', so no problems there? Any ideas? Thank you in advance.
Reporting & Analytics | | MissThumann0 -
I've seen 4webmasters.org/default.apsx as a referrer, but now it's showing as top page visited
I've seen 4webmasters.org/default.apsx as a referrer, but now it's showing as top page visited. How is this happening and how do I fix it?
Reporting & Analytics | | Stamats0 -
What's the new "Value" column in GWT about?
I was checking out our GWT this morning and noticed a new column on the far right that was labeled "Value". Currently, there isn't anything of value (no pun intended) listed just $Nan. Anyone else see this or know what it might be? 014pThY
Reporting & Analytics | | Shawn_Huber0 -
Setting up Goals in Analytics when no common 'order confirmation' type page
Hi I'm working on a project/client and have asked them for the common url that shows whenever user finishes the purchase process so i cant set it up as a Goal in GA so we can track conversions etc Since site is dynamically generated it does not have such a page. Dev are suggesting setting up a new goal, generate a URL and script and they will append to a similar call. Does this make sense/sound like it would work ? And is it quite easy to do that in Analytics ? Normally i just add a URL as a goal and jobs done, don't know about scripts etc ! Cheers Dan set up a new Goal and generate a URL and script and send that to us and we'll append this to a similar call we already did for this at your request originally
Reporting & Analytics | | Dan-Lawrence0 -
Homepage on page 2 for site:domain
Hi all, today I noticed that our homepage is located on page 2 if you do the site:domain query. As far as I know, the site:domain results mirror the importance in the eyes of Google. Some time ago, our homepage was the first result. I have to say that we do not often have changing elements or new content on the homepage, it is more like a static page. But still the most linked to page on the domain... What conclusion can I come to? Is our homepage of lower importance to Google than some time ago? Is it a problem for SEO? As we backed down our advertisments, the traffic from branded keywords fell the last months - could this be an explanation? And, most important: do I have to worry? (Besides, the SEO-traffic is fine and growing..)
Reporting & Analytics | | accessKellyOCG0 -
'Search Queries Report' in Webmaster Tools Question
Hi, How much do you use the search queries report in webmaster tools to research current rankings/movements? It does look like a great tool but the data doesn't seem to be spot on. For example a keyword over a week might have flux in position so lets say 6.0 then 9.2 for 3 days then back to 6.0. But I check the serp's for this keyword everyday and didn't see any movement?!?! Is this a good tool for you?
Reporting & Analytics | | activitysuper0 -
Has Google changed its algorithm? My traffic has almost doubled and I don't know why.
My traffic has nearly doubled over the past few days, and my conversion rate has doubled as well. It looks like our rankings haven't changed... We haven't done anything to the site recently, although we did submit a couple of press releases through the wire not too long ago (within the last few weeks). I do not think that this is a cyclical/seasonal jump in traffic because last year this did not occur. Any ideas?
Reporting & Analytics | | deuce1s0