How can I use MOZ to investigate a my recent drop in domain authority?
-
Between MOZ's last scan of my site and the one before my domain authority dropped from 35 to 29. I'm not sure where to begin investigating this and how I can leverage MOZ in this case.
Any guidance would be greatly appreciated.
-
Patrick nailed it, but I'll add that when you see a drop in DA, the first thing you should do is look up your competitors in Open Site Explorer. If they've dropped too, then it's very likely you're just seeing the effects of an index refresh.
-
Hi there
Rand gave a pretty indepth response to a similar question recently - read it here.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Sub Domains For Back Linking
Hey Guys! I'm building links for my page and happened upon the "Hoth" link building page. I tried it out and it built some no follow links and some links on several sub domains. I know that, when back linking via guest posting, no follow links do not juice my site. My question is, does building links on a subdomain from another company juice my site? If it's not helpful, could you explain why? Does it juice my site in any way? If you could link sources, I would really appreciate it. Also, do any of you have input on Hoth or platforms like it? Are they worth it? Thank you!
Technical SEO | | rodv0 -
Is repurposing an old sub domain better than creating a new sub domain?
We have a good sub domain like** art.ourwebsite.com** which currently sells custom canvas art. We have owned the domain since 2013 but it has only been live for the past few weeks. We want to redesign & repurpose the page to continue to sell custom canvas art but will eventually include other merchandise like mugs, tshirts, etc which wouldn't be custom. Would it be best to keep art.ourwebsite.com since is a shorter/more memorible & older sub domain or would it be best to update the name to something that encompasses our new products? Our marketing team has suggested yourart.ourwebsite.com
Technical SEO | | sb10301 -
Can I Block https URLs using Host directive in robots.txt?
Hello Moz Community, Recently, I have found that Google bots has started crawling HTTPs urls of my website which is increasing the number of duplicate pages at our website. Instead of creating a separate robots.txt file for https version of my website, can I use Host directive in the robots.txt to suggest Google bots which is the original version of the website. Host: http://www.example.com I was wondering if this method will work and suggest Google bots that HTTPs URLs are the mirror of this website. Thanks for all of the great responses! Regards,
Technical SEO | | TJC.co.uk
Ramendra0 -
Has anyone else seen a large drop in Domain Authority this week?
A site of ours and its competitors have all seen pretty big drops in domain authority over the past week or so. Just wondering whether this could be something to do with a change in how DA is measured or whether its our backlink profile that is the problem. Any feedback would be much appreciated!
Technical SEO | | SEO_Jellyfish0 -
Old domain still being crawled despite 301s to new domain
Hi there, We switched from the domain X.com to Y.com in late 2013 and for the most part, the transition was successful. We were able to 301 most of our content over without too much trouble. But when when I do a site:X.com in Google, I still see about 6240 URLs of X listed. But if you click on a link, you get 301d to Y. Maybe Google has not re-crawled those X pages to know of the 301 to Y, right? The home page of X.com is shown in the site:X.com results. But if I look at the cached version, the cached description will say :This is Google's cache of Y.com. It is a snapshot of the page as it appeared on July 31, 2014." So, Google has freshly crawled the page. It does know of the 301 to Y and is showing that page's content. But the X.com home page still shows up on site:X.com. How is the domain for X showing rather than Y when even Google's cache is showing the page content and URL for Y? There are some other similar examples. For instance, you would see a deep URL for X, but just looking at the <title>in the SERP, you can see it has crawled the Y equivalent. Clicking on the link gives you a 301 to the Y equivalent. The cached version of the deep URL to X also shows the content of Y.</p> <p>Any suggestions on how to fix this or if it's a problem. I'm concerned that some SEO equity is still being sequestered in the old domain.</p> <p>Thanks,</p> <p>Stephen</p></title>
Technical SEO | | fernandoRiveraZ1 -
Can anyone please make my day with this domain
Hi i have been waiting for a long time to buy [removed by admin] as i have the .co.uk name and it is now up for sale for 12 dollars. but here is the problem. i am in spain at the moment and not due back for two weeks, i have joined go daddy as they say they have it up for sale at 12 dollars but after joining the site and trying to buy it i am coming across major problems as the screen is just coming blank. it is not taking me direct to the auction or buy now section of the site and i do not know what is going on. spent nearly four hours trying to sort this out. would anyone please help me find out what is going on as i really need this domain name for my site so i can start using the .com for the site and replace it with the .co.uk
Technical SEO | | ClaireH-1848860 -
Switching Site to a Domain Name that's in Use
I'm comfortable with the steps of moving a site to a new domain name as recommended by Google. However, in this case, the domain name I'm asked to move to is not really "new" ... meaning it's currently hosting a website and has been for a long time. So my question is, do I do this in steps and take the old website down first in order to "free up" the domain name in they eyes of search engines to avoid large numbers of 404s and then (in step 2) switch to the "new" domain in a few months? Thanks.
Technical SEO | | R2iSEO0