How can I use MOZ to investigate a my recent drop in domain authority?
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Between MOZ's last scan of my site and the one before my domain authority dropped from 35 to 29. I'm not sure where to begin investigating this and how I can leverage MOZ in this case.
Any guidance would be greatly appreciated.
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Patrick nailed it, but I'll add that when you see a drop in DA, the first thing you should do is look up your competitors in Open Site Explorer. If they've dropped too, then it's very likely you're just seeing the effects of an index refresh.
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Hi there
Rand gave a pretty indepth response to a similar question recently - read it here.
Hope this helps! Good luck!
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