Best Practice for Inserting Keywords into Title Tag?
-
Hello Fellow Mozers I am looking to open a discussion for my question. I will give an example to clarify things.
I have a keyword I want to rank "London Luxury Apartments" Which title would be best or what would you suggest in addition to the titles below:
Option A) London Luxury Apartments | Luxury London Apartments | Brand Name
Option B) London Luxury Apartments | Luxury Apartments in London | Brand Name
Option C) London Luxury Apartments | Luxury Apartments for Sale in London | Brand Name
Any other option not displayed above that you have extensively tested and know it works.
Have in mind the following :
I am aware of the 55 character limit so lets not make this discussion about the character Limit. I want to keep the discussion on the Keyword Format and Keyword Logic of using the same keyword just in a different order.
The above is just an example in order to best illustrate what I wish to talk about.
Round one... Begin!!
-
A strong DA. Are you ranking for those keywords already? or are you building a new page?
-
That is some great advice thank you.
The site is not that old i.e only went live about 3-4 years ago. The DA is 40 at the moment.
-
Nicos
A couple of things. The 5 reasons why people click on a typical SERP in order are:-
Page Rank
Brand
Title
Description
URL
The Title is far more important to clickability than the description. Not suggesting disregard the description as it is important as well - where you have fun and place your CTA. When targeting traffic it is always best to take a "beach head" first. Most people go to Semrush or Adwords - and choose the word with most traffic and target it - and then never rank for it. Because it is too competitive. If your website has a high DA do what you are doing - if it is a start-up then slow down - take a beach head. It might be "Luxury Apartments Chelsea" instead .
Next question what is your DA? ie is over 25?
-
Very constructive answer and a good way to kick things off. I thank you.
In response to your question I am selling. But obviously if i add something like "Buy / sell luxury apartments in London" in the title then Search volume of that keyword is considerably lower than simply the search intent of "Luxury London Apartments" Yes I realize the traffic would be much more relevant thus increasing my CTR thus rankings for that keywords however What if the client had a "hard on" for that particular keyword.
Also I realize the options listed might in fact seem a bit spammy and will agree that I am mostly thinking SEO and not Clickability Factor however I find that when i did a small research some time ago it seems that most people actually decide whether or not to click on the site by looking at the description. Simply because they are already assured that Google will already serve them the most relevant results either way so they dont have to go through the process of looking at the page titles to decide rather than the description. If that makes sense?
-
It is actually not a character limit - it is a pixel limit for the title. 512 pixels and then it truncates. ie WW's are a problem and II's are great.
On which one to choose.
They all look a bit spammy. There is an SEO -v- Clickability factor. You are thinking SEO not clickability. Recommend you consider both.
The question I have is are you Leasing or selling or both? What query are you answering to the consumer?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I avoid duplicate url keywords?
I'm curious to know Can having a keyword repeat in the URL cause any penalties ? For example xyzroofing.com xyzroofing.com/commercial-roofing xyzroofing.com/roofing-repairs My competitors with the highest rankings seem to be doing it without any trouble but I'm wondering if there is a better way. Also One of the problems I've noticed is that my /commercial-roofing page outranks my homepage for both residential and commercial search inquiries. How can this be straightened out?
Local Website Optimization | | Lyontups0 -
What is the best way to display local landing pages in the site nav?
My client has multiple local landing pages and it looks a bit spammy opening up the top nav of e.g."Plumbers" to a long list of "plumbers Melbourne", "plumbers Knoxfield", "plumbers Wantirna" etc etc What is the best way of incorporating local landing pages into the site's overall architecture? Thank you.
Local Website Optimization | | Crystal.w0 -
Some of my brand keywords have a suspicious constant search visibility percentage.
Hi, I am having doubts about my search visibility on my brand key words, all of them have a constant rate of 32.50% and don't move up or down in months, even that when I track my site it has a great variety of organic entries each week. what can be the issue, if it's an issue, or why it's the search visibility not changing? Thanks for your responses.
Local Website Optimization | | garcia.meme0 -
What's the best international URL strategy for my non-profit?
Hi, I have a non-profit organization that advocates for mental health education and treatment. We are considering creating regional chapters of the non-profit in specific countries - France, UK, Russia, etc. What's the best long-term foundation for global organic growth? Should we simply internationalize our content (.org/uk/)? Or create a custom site for each ccTLD (.org.uk, etc.? Since it's an educational site, the content for each country would not be particularly unique, apart from: Language (regional English nuance for UK and AUS, or other languages altogether) Expert videos and potentially supporting articles (i.e., hosting videos and a supporting article for a UK Doctor versus a US Doctor) Offering some regional context when it comes to treatment options, or navigating school, work, etc. Any thoughts would be much appreciated! Thanks! Aaron
Local Website Optimization | | RSR1 -
Page Title Local SEO - 2 places
Hello guys, I am from azores are 9 islands in portugal. I live in São Jorge is one island. My question is. If one person seach by Azores Canyoning or São Jorge Canyoning. Because Azores is one region and São Jorge is one island inside Azores. And i want have this two exact keywords in title page. Canyoning is a service. Azores Canyoning - São Jorge Canyoning | Brand Name what is best way to write this title? Or is not good?
Local Website Optimization | | Flaske0 -
Best practice for local keyword ranking in URLs
Hi, I have a large artificial grass website with many franchise location landing pages. At the moment i have most of the landing page URLs like this www.domainname.com/uk/city/ My TLD does not contain the keyword "artificial grass" so should I follow the location with the keywords /city-artificial-grass/ or is Google pretty savvy these days and will it know that I am an artificial grass company? I'm after the best recommendations for this if possible. Thanks
Local Website Optimization | | Easigrass0 -
Local SEO Best Practise?
We are planning to localize our website by launching CCTLD. But there is a little confusion about some aspects, which are: Should we track location and take our visitors to their native domain? Or do we need to take our visitors to .com domain and show a Popup, if they want to visit the native region website? What is the best case study for localization?
Local Website Optimization | | UmairGadit0 -
What is the best way for a UK company to source SEO Support to boost SERPS in USA Google?
We are a niche web retailer with a world leading product and as such are probably the best option for USA customers (even though we are based in the UK) up to 18 months ago google agreed and placed us high for USA searches and we had good business as a result however since penguin (or around that time anyways) google increased our SERPS for more local markets (UK and EUROPE) and decreased our ranks for USA with a consequent reduction in our USA sales We want to improve rank again in USA (and Canada and Australia and Russia) but need specialist help What's the best way to source that? (short of someone saying they know exactly how to do that) ant recommendation most gratefully received Tom
Local Website Optimization | | tomnivore0