With Panda, which is more important, traffic or quantity?
-
If you were to prioritize how to fix a site, would you focus on traffic or quantity of urls? So for example, if 10% of a site had thin content, but accounted for 50% of the traffic and 50% of the site had a different type of thin content but only accounted for 5% of organic traffic, which would you work on first? I realize both need to be fixed, but am unsure of which to tackle first (this is an extremely large site).
Also, I am wondering if the simply the presence of thin content on a domain can affect a site even if it isn't receiving any traffic.
-
I would focus on the thin content that accounts for 50% of your traffic. From what I've seen Panda update may consider what visitors do when they get to your site, ie; high bounce rates, low page views, etc can negatively effect rankings. Focus on the pages that already get traffic and improve their experience and Google will reward you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks to less important subdomain
We have two subdomains on our site: blogs and *www. Our most important and competitive pages are on the www subdomain. I have some pages on the blogs subdomain that have valuable backlinks. Would it be helpful to our SEO efforts for the www subdomain to move and redirect those pages on the blogs subdomain to the www subdomain?
Intermediate & Advanced SEO | | RCF0 -
Importance of minimal markup on a page
Moz.com's 2013 SEO study gave some value to "Total # of Characters in the HTML Code" (https://moz.com/search-ranking-factors/2013). Is having minimal HTML on a page still a ranking factor, even if not a huge one?
Intermediate & Advanced SEO | | A2890 -
Traffic dropped suddenly
-In early January 2013, we had to switch servers after many years with the same one. We were highly ranked and getting about 8500 unique visitors per month. -We didn't notice the traffic falling because we were focussed on a major site redesign and addition that we launched in April 2013. Visits continued to fall, this time also because the company that launched it didn't double check their work and had some dead links etc. Those were all fixed by approximately June 2013.- early January 2014 we switched servers again because we were afraid the new server we moved to was perhaps ranked poorly or was possibly a spamming site before. Currently, nothing has changed. What was about 8500 unique visitors per month 18 months ago, is now about 1,000 and no leads are coming in at all.
Intermediate & Advanced SEO | | HasitR0 -
Blocking some countries and redirecting that traffic
Hi there, I have a video site, which is on CDN and is really expensive to run. So I want to block most of the countries and only keep HQ ones. I wonder if there's a difference if I just block them and show blank page, or if I show them a page with text and let's say a link to a different site or if I just simply redirect to some other site. Do you think I can still get good ranking on google on countries that I don't block?
Intermediate & Advanced SEO | | melbog0 -
Strange recovery from Panda
I have 2 business sites. www.affordable-uncontested-divorce.com is a homestead template site which is old and clunky but has given me steady traffic despite little maintenance. It was unafected by the various Panda updates. It does load very fast. www.uncontesteddivorce-nyc I put up about 18 months ago it is a Thesis Theme Wordpress site with the usual bells and whistles. I put a lot of work into it and around May its traffic finally surpassed my old site. In June traffic to the new site started tanking, ultimately about 30% off. A friendly SEO thought that there was some duplication between the 2 sites and Google might have seen the older site as the authority site and the newere as the scraper. I tried the usual fixes and the decline finally bottomed out but no recovery. I read someone who said that Wordpress sites are problamatical with Panda because of inherent duplicate content issues unless you don't use them as blogs, just as CMS. So I got rid of all the blog posts save one. Around about 3 months ago my traffic started to go up again and now it once again has surpassed the older site. The strange thing about it is that since the recovery my Analytic numbers like bounce rate number of page views and time on site have gone down and are much worse on the new site than they are on the old site. Does anyone have any idea of what' s up? Thx Paul
Intermediate & Advanced SEO | | diogenes0 -
Is traffic and content really important for an e-commerce site???
Hi All, I'm maintaining an e-commerce website and I've encountered some related keywords that I know will not convert to sales but are related to the subject and might help becoming an "authority". I'll give an example... If a car dealership wrote an amazing article about cleaning a car.
Intermediate & Advanced SEO | | BeytzNet
Obviously it is related but the chances of someone looking to clean his car will go ahead and buy one now are quite low. Also, he will probably bounce out of this page after reading the piece. To conclude, Would such an article do GOOD (helping to become an authority and having more visitors) or BAD (low conversion rate and high bounce rate)? Thanks0 -
Planning for Website traffic on a self-hosted web server
How would you plan for the levels of traffic on an in-house web server? The scenario is that website is basically running on a T1 (1.5 Mbps) connection pipe, and traffic projects to increase significantly with content growing from about 40 uniques a day (on less than 20 poorly optimized web pages + associated PDF documents), to over 150 search optimized content pages + offsite traffic and link building. I'm trying to figure out what kinds of avg traffic levels (plus spikes) would represent a maximum bandwidth capacity for this...given that its a narrow specialty B2B focus. Any answers would be useful.
Intermediate & Advanced SEO | | GLogic0 -
What has this subdomain done to recover from Panda?
I found that doctor.webmd.com was affected by Google Panda, and then recovered (if you look at traffic on compete.com). What do you think they did to recover?
Intermediate & Advanced SEO | | nicole.healthline0