Backlinks to less important subdomain
-
We have two subdomains on our site: blogs and *www. Our most important and competitive pages are on the www subdomain. I have some pages on the blogs subdomain that have valuable backlinks. Would it be helpful to our SEO efforts for the www subdomain to move and redirect those pages on the blogs subdomain to the www subdomain?
-
Hello!
I don't think it would be beneficial to worry about moving just a few pages. Instead, do what you can to link back over to relevant pages on the main site from those blog pages, and try to drive users to the main site if appropriate. Google will also look at traffic patterns in addition to links and pass more value from the blog pages to your main site if they see user behavior as such.
-
I dont believe that moving just a couple of pages can make a difference.
Remember that the "power" that you want to transfer, is through the root domain. So I´d move the whole blog so as working once and the whole site is benefitedBest luck.
GR -
Ideally, absolutely. But I'm not sure I can get buy-in for moving the whole blog right now, which is why I'm considering moving just a couple of pages, if it would be worthwhile.
-
Hi there,
My opinion? Go for a subdirectory. Move all the content from blog.domain.com to www.domain.com/blog/. Always remember to set everything correct in the migration.
A moz resource:
The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz BlogThere are many believers that state thar having the complete site in the same subdomain improves the overall performance.
There has been many discussions about this topic, ending up with an offical video from Google:
Subdomain or subfolder, which is better for SEO? - Google WebmastersAnd other discussions and related articles:
The Great Subdomain vs. Subfolder Debate, what is the best answer? - Moz Q&A
An SEO Guide On Subdomains vs Subdirectories <- Jump to conclusion at the end.
SEO & Google Fight Over How Google Treats Subdomains vs Subdirectories - SERoundTable
Subdomains vs Subdirectories? - SistrixHope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect old image that has backlinks
Hi Moz Community! I'm doing an audit of a website and did a backlink analysis. In the backlink analysis, there is an image that has 66 backlinks but the image doesn't exist on the website anymore (it was on a website that was created in 2011 - 2 web launches ago). I don't believe a 301 redirect will work for an image that doesn't exist anymore. How would I redirect the image URL (it's WordPress so we have a specific URL that other websites are linking to but get 404 errors) without going to each individual website and requesting they change the URL link? Any advice or recommendations would be great. Thanks!
Intermediate & Advanced SEO | | BradChandler1 -
Unrelated subdomain hurts domain rankins?
Hi All, One of our subdomains has lot of content created by different users and mostly they are outgoing links from landing pages. Moreover the top ranking content is about "cigarettes" which is nowhere related to our niche. Will this hurt our domain rankings?
Intermediate & Advanced SEO | | vtmoz0 -
Spammy backlinks - i have some spammy backlinks in site
Hi please help i have some spammy sites backlinks i think its hurting my site can some body help me out how to fix this. my site is www.bassilimousine.com. can some body review and help me how to improve my ranking. Thanks.
Intermediate & Advanced SEO | | GarySahota1 -
Importance of minimal markup on a page
Moz.com's 2013 SEO study gave some value to "Total # of Characters in the HTML Code" (https://moz.com/search-ranking-factors/2013). Is having minimal HTML on a page still a ranking factor, even if not a huge one?
Intermediate & Advanced SEO | | A2890 -
Bad Backlink?
Hi I found this site whilst looking through WMT backlinks to our site: http://www.buildingarena.co.uk/companies/key-industrial-equipment Is this type of iFrame of our site a bad signal to Google? It's not something we've done, so I'd like to know before getting it removed. Thanks!
Intermediate & Advanced SEO | | BeckyKey0 -
How important is admin-ajax.php?
Hi there! It's been a long time since I last did a technical audit of a site. I've currently playing with the 'fetch as google' tool to find out if we're blocking anything vital. The site is based on Wordpress, and after a recent hacking incident, a previous SEO moved the login portal from domain.com/wp-admin/ to domain.com/pr3ss/wp-admin/ - to stop people finding it. Fair enough. But they then updated the robots.txt file to look like this: User-agent: *
Intermediate & Advanced SEO | | Muhammad-Isap
Disallow: /pr3ss/wp-admin/ Now, some pages are trying to draw on theme elements like: http://www.domain.com/pr3ss/wp-admin/admin-ajax.php
http://www.domain.com/pr3ss/wp-content/themes/bestpracticegroup/images/column_wrapper_bg.png And are naturally being blocked (not that this seems to affect the way pages are rendering in Google's eyes) A good SEO friend of mine has suggested allowing the theme folder, and any sub folders where this becomes an issue. What are your thoughts? Is it even worth disallowing the /pr3ss/wp-admin/ path? Cheers guys and gals! All the best, John. I've found a couple of the theme's0 -
Will blocking urls in robots.txt void out any backlink benefits? - I'll explain...
Ok... So I add tracking parameters to some of my social media campaigns but block those parameters via robots.txt. This helps avoid duplicate content issues (Yes, I do also have correct canonical tags added)... but my question is -- Does this cause me to miss out on any backlink magic coming my way from these articles, posts or links? Example url: www.mysite.com/subject/?tracking-info-goes-here-1234 Canonical tag is: www.mysite.com/subject/ I'm blocking anything with "?tracking-info-goes-here" via robots.txt The url with the tracking info of course IS NOT indexed in Google but IT IS indexed without the tracking parameters. What are your thoughts? Should I nix the robots.txt stuff since I already have the canonical tag in place? Do you think I'm getting the backlink "juice" from all the links with the tracking parameter? What would you do? Why? Are you sure? 🙂
Intermediate & Advanced SEO | | AubieJon0 -
Move blog from subdomain to main domain on ecom site?
I am wondering what my fellow mozers think. Pretty set about my direction but want to get any other input to aid in my decision. Have an ecom site with a www.blog.maindomain.com. The blog is fairly new and no major rankings. There are only about 30 posts. This isn't a super competitive market and the blogging won't be a huge part of our content strategy but I would like to use it for passing juice etc. Would you go through the trouble to move the blog to www.site.com/blog and redirecting all the old content to new?
Intermediate & Advanced SEO | | PEnterprises0