Backlinks to less important subdomain
-
We have two subdomains on our site: blogs and *www. Our most important and competitive pages are on the www subdomain. I have some pages on the blogs subdomain that have valuable backlinks. Would it be helpful to our SEO efforts for the www subdomain to move and redirect those pages on the blogs subdomain to the www subdomain?
-
Hello!
I don't think it would be beneficial to worry about moving just a few pages. Instead, do what you can to link back over to relevant pages on the main site from those blog pages, and try to drive users to the main site if appropriate. Google will also look at traffic patterns in addition to links and pass more value from the blog pages to your main site if they see user behavior as such.
-
I dont believe that moving just a couple of pages can make a difference.
Remember that the "power" that you want to transfer, is through the root domain. So I´d move the whole blog so as working once and the whole site is benefitedBest luck.
GR -
Ideally, absolutely. But I'm not sure I can get buy-in for moving the whole blog right now, which is why I'm considering moving just a couple of pages, if it would be worthwhile.
-
Hi there,
My opinion? Go for a subdirectory. Move all the content from blog.domain.com to www.domain.com/blog/. Always remember to set everything correct in the migration.
A moz resource:
The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz BlogThere are many believers that state thar having the complete site in the same subdomain improves the overall performance.
There has been many discussions about this topic, ending up with an offical video from Google:
Subdomain or subfolder, which is better for SEO? - Google WebmastersAnd other discussions and related articles:
The Great Subdomain vs. Subfolder Debate, what is the best answer? - Moz Q&A
An SEO Guide On Subdomains vs Subdirectories <- Jump to conclusion at the end.
SEO & Google Fight Over How Google Treats Subdomains vs Subdirectories - SERoundTable
Subdomains vs Subdirectories? - SistrixHope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bad Backlinks to my website. Rankings Dropped
Hi guys, My name is Flavius and I work for a website named LaserPRocessing.ro from Romania. In april this year the site was infected with a virus and got around 1k bad backlinks. I found those backlinks on Moz Backlinks Tools. I added them on GSC disawow file. What next steps do you recommend to tell Google to block those links? Cheers!
Intermediate & Advanced SEO | | nojaflaviusalex0 -
Backlink Question
Hello. I have an eCommerce Flower Shop Website and I have created an Online Free Game so player can create flower arrangement and stuff like that. If I had this game directly on my website and provide Embed Code so other Online Gaming Portals can add the game to their website. Would it be good to create back links for my website and increase my domain authority and SEO of my Flower Shop website? I ask because I am also in the Gaming industry and when I release my games, they can be added to hundreds of other gaming portals. But I am just afraid that since this is not is the same domain activity, this might hurt my SEO for my flower website. What are your thoughts about that?
Intermediate & Advanced SEO | | 8860319canadainc0 -
Subdomains vs directories on existing website with good search traffic
Hello everyone, I operate a website called Icy Veins (www.icy-veins.com), which gives gaming advice for World of Warcraft and Hearthstone, two titles from Blizzard Entertainment. Up until recently, we had articles for both games on the main subdomain (www.icy-veins.com), without a directory structure. The articles for World of Warcraft ended in -wow and those for Hearthstone ended in -hearthstone and that was it. We are planning to cover more games from Blizzard entertainment soon, so we hired a SEO consultant to figure out whether we should use directories (www.icy-veins.com/wow/, www.icy-veins.com/hearthstone/, etc.) or subdomains (www.icy-veins.com, wow.icy-veins.com, hearthstone.icy-veins.com). For a number of reason, the consultant was adamant that subdomains was the way to go. So, I implemented subdomains and I have 301-redirects from all the old URLs to the new ones, and after 2 weeks, the amount of search traffic we get has been slowly decreasing, as the new URLs were getting index. Now, we are getting about 20%-25% less search traffic. For example, the week before the subdomains went live we received 900,000 visits from search engines (11-17 May). This week, we only received 700,000 visits. All our new URLs are indexed, but they rank slightly lower than the old URLs used to, so I was wondering if this was something that was to be expected and that will improve in time or if I should just go for subdomains. Thank you in advance.
Intermediate & Advanced SEO | | damienthivolle0 -
How are you supposed to manage your backlink profile?
If you have a site that has 200k+ backlinks, and you are receiving anywhere from 1-4k new links daily (according to majestic), how are you supposed to manage your link profile? We don't do any black hat tactics or any link building, and at the rate of new links coming in, we are afraid that Penguin might hit us one day. We have never used the disavow tool yet either. What are we supposed to do exactly?
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
Our main domain has thousands of subdomains with same content (expired hosting), how should we handle it?
Hello, Our client allows users to create free-trial subdomains and once the trial expires, all the domains have the same page. If people stick, their own websites are hosted on the subdomain. Since all these expired trials subdomains have the same content and are linking towards the Homepage, should they be nofollows? Has anyone dealt with something similar? Thanks very much in advance,
Intermediate & Advanced SEO | | SCAILLE0 -
High PR Profile backlinks
High <acronym title="Google Page Ranking">PR</acronym> Profilebacklinks still worth for SEO ?
Intermediate & Advanced SEO | | innofidelity1 -
Building a Large Local Services Directory - Subdomain Needed?
In 2012 we will be rolling out a directory of local services for our industry. This will ultimately be thousands of additional pages, with city/zip searching, individual provider pages etc. The main reason is for UX -- providing local resources for our industry to compliment the online experience (we're an online B2C retailer) My question is if there are pros/cons to putting this on a subdomain, or if having it on the root is ideal. I don't see a huge influx of backlinks (making a sub fine) but I suppose that could change down the road. I do see some indexing benefits for new terms like 'service x in los angeles' etc, but that would also be fine on a sub. It feels like it would be cleaner to keep separate and on a sub, but maybe we're missing something. We certainty don't want to hurt anything on our primary site which drives the business. Thoughts?
Intermediate & Advanced SEO | | SEOPA0 -
Mobile subdomain recommendations - Mobile SEO
My company is moving forward with creating a subdomain for mobile visitors (m.examplesite.com). I know there is much discussion on subdomain vs one url with different style sheets. That ship has sailed and the subdomain is the way we are proceeding. Google appears to recommend leaving both sites open to the normal Googlebot and redirecting the mobile bot to the mobile site (as we will be redirecting mobile visitors to the mobile subdomain). Has anyone had experience with this. Any duplicate content issues? Does anyone feel strongly that the normal Googlebot should be blocked from the mobile site (this seems to go against Google's recommendations)? It seems like another option is to use the canonical tag and let the search engines know the traditional site is the canonical page/version. Any recommendations? Any other issues that should be considered?
Intermediate & Advanced SEO | | btdavis0