Massive rank drop on one particular keyword
-
As all other marketeers do I follow closely my keywords, one particular keyword has ranked continually at #2 and has suddenly dropped to +#60, but all others remain the same. We are a fairly large site in terms of numbers 9m views annually, could it be possible that someone has black hatted that particular keyword, and if so how do I find out how and more importantly who?
-
Hi there
I just answered a question that I think will help you here - you can check it out at this Q+A thread.
Hope this helps! Good luck!
-
There are a few things to check. Have you changed any internal links to the page? A website audit on Moz etc.?
Have you undertaken a link audit? Is there a whole lot of links recently been sent to that page? Page speed? When was that page last updated? Is the page mobile friendly?
Hope that assists in getting started.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page drops from index completely
We have a page that is ranking organically at #1 but over the past couple of months the page has twice dropped from a search term entirely. There don't appear to be any issues with the page in Search Console and adding the page on https://www.google.com/webmasters/tools/submit-url seems to fix the issue. The search term we're tracking that drops is in the URL for the page and is the h1 of the page. Here is a screenshot of the ranking over the past few months: https://jmp.sh/akvaKGF What could cause this to happen? There is nothing in search console that shows any problems with the page. The last time this happened the page completely dropped on all search terms and showed up again after submitting the url to google manually. This time it dropped on just one search term and reappeared the next day after manually submitting the page again. akvaKGF
White Hat / Black Hat SEO | | russell_ms0 -
Two sites, heavily cross linking, targeting the same keyword - is this a battle worth fighting?
Hi Mozzers, Would appreciate your input on this, as many people have differing views on this when asked... We manage 2 websites for the same company (very different domains) - both sites are targeting the same primary keyword phrase, however, the user journey should incorporate both websites, and therefore the sites are very heavily cross linked - so we can easily pass a user from one site to another. Whilst site 1 is performing well for the target keyword phrase, site 2 isn't. Site 1 is always around 2 to 3 rank, however we've only seen site 2 reach the top of page 2 in SERPs at best, despite a great deal of white hat optimisation, and is now on the decline. There's also a trend (all be it minimal) of when site 1 improves in rank, site 2 drops. Because the 2 sites are so heavily inter-linked could Google be treating them as one site, and therefore dropping site 2 in the SERPs, as it is in Google's interests to show different, relevant sites?
White Hat / Black Hat SEO | | A_Q0 -
Penalised for specific keywords
Hi guys and girls, I've recently taken over management of a client that appears to be suffering a punishment on Google for specific keywords. Firstly has anyone encountered an issue such as this before, specific keyword de-ranking, and if so did re inclusion requests yield any joy? Thank you in advance for any assistance.
White Hat / Black Hat SEO | | James_T0 -
Avoiding Keyword Stuffing
I'm using this in my title, "Used Cars and Used Car Loans in _____" Is this a good practice since they're similar but different keywords? Thanks!
White Hat / Black Hat SEO | | OOMDODigital0 -
Negative SEO impacting client rankings - How to combat negative linking?
I have a client which have been losing rankings for the key term "sell gold" in Google AU. However, while doing some investigating I realized that we have been receiving links from bad neighborhoods such as porn, bogus .edu sites as well as some pharmaceutical sites. We have identified this as negative SEO and have moved forward to disavow the links in Google. However, I would like to know what other measures can be taken to combat this type of negative SEO linking? Any suggestions would be appreciated!
White Hat / Black Hat SEO | | dancape0 -
Keyword Rich Domains on Same IP
In addition to my main website, I want to create two new sites for the upcoming football and basketball seasons. By starting now, I'm thinking I have enough time to get them ranked decently. I have purchased www.collegefootballpredictions.net for the upcoming football seasons. The intent here is two fold. First, I'd like to rank in the top 3 for "College Football Predictions." Second, and this is why I'm thinking that Google won't hate me for the approach, is that someone looking for that search term is much more likely to convert on a landing page geared for them then on my main website. If the goal of a separate website is truly to compliment the main website, then is it considered white hat? I'm thinking that, as long as my intentions are pure, they should go on the same IP. Placing them on separate IPs could be a good way of letting the big G know that I'm trying to cheat the system and get away with it.
White Hat / Black Hat SEO | | PatrickGriffith0 -
My page rank dropped by 20 places 1 day before it was cached....any connection?
Hi I've been rather silly and been linking out to other websites for reciprical links. I added about 20 and just discovered some were bad neigbourhoods. On Sunday my rankings tanked but the page was only cached the following day on the Monday. Just wondering if there is any connection. I genuinely did not know that linking out could was bad and have removed all reciprical links as a precaution.
White Hat / Black Hat SEO | | BelfastSEO0
