SEO Strategy for international website with similar content
-
Hello,
If a company is in different countries and has same content in most of the countries does it hurt SEO?
For Ex. fibaro.com is the website that I am researching and I have seen the indexed pages to be about 40,000 however there is not much content on it. On further inspection I noticed that for every country the sub folder is different. So for us it will be fibaro.com/us/motion-sensor and for Europe fibaro.com/en/motion-sensor. Now both of these pages have same content on it and the company is in 86 countries so imagine the amount of duplicate content it has.
Does anybody have any ideas on what should be an ideal way to approach this?
Thanks
-
Hi,
There is no problem with international SEO and duplicate content, as long as you follow the rules around this. Start by reading this checklist from MOZ as it will give you a great grounding.
I would also read this article from Google as this will walk you through what you need to do.
HREFLANG will be used to explain to Google about international pages with duplicate content.
I hope this helps.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links Not Registering
Hey everybody. In Moz when I compare link profiles to my competitors my domain is showing up as only having 4 internal follow links, and 0 nofollow. I know for a fact this is not the case however it is disconcerting. Is there any reason why Moz wouldn't be able to pick up my internal links? Is there a difference when linking internally by "/page_a" vs actually spelling out the entire URL i.e. "https://www.mysite.com/page_a"
International SEO | | HashtagHustler0 -
Hreflang tags and canonical tags - might be causing indexing and duplicate content issues
Hi, Let's say I have a site located at https://www.example.com, and also have subdirectories setup for different languages. For example: https://www.example.com/es_ES/ https://www.example.com/fr_FR/ https://www.example.com/it_IT/ My Spanish version currently has the following hreflang tags and canonical tag implemented: My robots.txt file is blocking all of my language subdirectories. For example: User-agent:* Disallow: /es_ES/ Disallow: /fr_FR/ Disallow: /it_IT/ This setup doesn't seem right. I don't think I should be blocking the language-specific subdirectories via robots.txt What are your thoughts? Does my hreflang tag and canonical tag implementation look correct to you? Should I be doing this differently? I would greatly appreciate your feedback and/or suggestions.
International SEO | | Avid_Demand0 -
Website Domains, Geographical targeting and Duplicate Content
My colleagues in Holland have 2 websites. I've copied and pasted their question - my comments are at the bottom "www.ancoferwaldram.nl with NL, EN and FR language www.ancoferwaldram.com with only EN language The EN versions Google sees as “duplicate content” so we have to get rid of that. I think we better use 1 website: www.ancoferwaldram.com with NL, EN, FR and maybe other languages and deactivate www.ancoferwaldram.nl Or keep the www.ancoferwaldram.nl with only the NL language? Or keep the www.ancoferwaldram.nl with direct links to www.ancoferwaldram.com and no content?" The focus is to get the site to rank in Non-eu countries for export. So given the .nl has higher DA (though only about 15) would it be better to have seperate .fr, .be, .com sites for specific languages and geo targeting. Or would it be better to keep everything on the same site? If so which domain? i assume that the duplicate content can be resolved by stating which is the canonical version, once the domain strategy is resolved welcome any thoughts here. 🙂
International SEO | | Zippy-Bungle0 -
Queston about subdomains for SEO Gurus
What is the best way to deal with a blog acting as subdomain (blog.domain.com) when you have 3 regional website versions (uk.domain.com, us.domain.com, and fr.domain.com)? I am facing a big problem for proper distribution of link juice to the three main websites. The point is that I have one blog, in which I have general content not targeting any specific market, but the link juice cannot be distributed properly across three websites, because I have a script to determine visitor’s region and serve him the right regional website. It uses a geoip script for Apache to redirect a visitor to their proper subdomain by determining which continent they are connecting from based off their IP address. Apache can use any type of redirect for this purpose, but we're using 302 to maintain user experience without using a 301 which might permanently redirect a crawler to only one version of the website. That cannot be done without 302 redirect, which means sending no link juice from the blog subdomain to the main websites. So, when you click on the logo from blog.domian.com, the script determines visitor region, and then 302 to the proper website. I don’t have main domain like www.domain.com. Instead the script is acting on this domain so that it 302 redirects to regional website according user location. The situation is complicated because you can’t send equal link juice to 3 regional website, having only one general blog. Even worse, none of the regional websites receives link juice from neither individual posts, nor blog.domain.com because of the 302 redirect. Any help is appreciated. Thanks.
International SEO | | darmar0 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi,
International SEO | | Awaraman
I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons and how important is it to include keywords to folders and page URLs. Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I undertstand that this is a common practice to use subdomains or folders to separate the language versions. My question is regarding the subfolder. Is it better to have only the subfolder shown (www.example.com/en) or should you also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam0 -
Best URL structure for Multinational/Multilingual websites
Hi I am wondering what the best URL format to use is when a website targets several countries, in several languages. (without owning the local domains, only a .com, and ideally to use sub-folders rather than sub-domains.) As an example, to target a hotel in Sweden (Google.se) are there any MUST-HAVE indicators in the URL to target the relevant countries? Such as hotelsite.com**/se/**hotel-name. Would this represent the language? Or is it the location of the product? To clarify a bit, I would like to target around 10 countries, with the product pages each having 2 languages (the local language + english). I'm considering using the following format: hotelsite.com/en/hotel-name (for english) and hotelsite.com/se/hotel-name (for swedish content of that same product) and then using rel=”alternate” hreflang=”se-SV” markup to target the /se/ page for Sweden (Google.se) and rel=”alternate” hreflang=”en” for UK? And to also geotarget those in Webmaster tools using those /se/ folders etc. Would this be sufficient? Or does there need to be an indicator of both the location, AND the language in the URLs? I mean would the URL's need to be hotelsite.com/se/hotel-name/se-SV (for swedish) or can it just be hotelsite.com/se/hotel-name? Any thoughts on best practice would be greatly appreciated.
International SEO | | pikka0 -
Website Internal Search
Hi I'm looking for ‘location search’ functionality to cover an extensive range of global locations to help increase the visibility I have been looking to use Google Places functionality, which has an extremely broad list of locations Would anyone have any experience in using Google places to power their websites internal search as well as if there is a cost to integrate it and other factors to be aware of? Thanks Simon
International SEO | | simonsw0 -
Does IP filtering have a negative impact on SEO?
If a large site has multiple regions (Australia, USA, UK, France), how will IP filtering to a particular area affect SEO. e.g: Ilive in the UK an if I visit the said website I would automatically be redirected to the UK subfolder of the site whereas somebody searching in Australia would be redirected to the AUS folder. Will there be any detrimental affect on SEO and will the search engines still be able to crawl the entire site no matter which data centre is being used?
International SEO | | White.net0