Optimal amount of alt and title tags on a landing page?
-
Hey guys! We are preparing a few product landing pages and want to make sure the alt and title tags are done correctly. We looked at landing pages from Apple and Google Nexus and found that they had very few alt and title tags (or none). Are we missing something here? Should there be an alt for every image and title for every link?
-
Hi Umar,
Great links, thank you!
-
Thank you John! Regarding the ALT tags, they should be a description of the image as you said (google: https://support.google.com/webmasters/answer/114016?hl=en) I was wondering why this page on moz say it should be a "keyword" (https://moz.com/learn/seo/on-page-factors)
-
John has already answered but i am a bit confused about the "title" tag. I think the "title" in the question is related to the image title instead of the page title here. Or may be i am wrong. If the title tag is about the page, then it should be considered seriously. There are more than 200 ranking factors and a page title tag is one of them.
Brands like Apple and Google needs no introduction and their domain are already filled up with high metrics. Its wise to follow up the SEO best practices and of course MOZ has all of them covered.
And i would optimize every alt tag of the images as well as assign the height and width.
-
John is clearly explained the importance of both tags and their placements. Product landing pages (especially for E-Commerce sites) are always very important as these are the pages your visitors will gonna convert. So it's better to spend some time there to make sure the pages are properly optimised for machines and humans.
For more information about Alt tags, please see these guides:
http://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips
http://www.verticalmeasures.com/resources/seo-tutorial-videos/using-alt-tags-for-image-optimization/
https://econsultancy.com/blog/63845-the-basics-of-using-alt-text-for-seo/Hope this helps!
-
google nexus has a domain authority of 100.... so they have a bit of a head start..
On your title tags yes, you should make a title tag for each link. The title tag and H1 are key indicators to search engines telling search engines what "customer query" the page answers. The tag tag is a vital element in SEO.https://moz.com/learn/seo/title-tag
Alt tags are less important - but they are also in my view important as they allow google to crawl more content, which may assist as a ranking factor for keywords. Alt tags were designed for the visually impaired, alt tags let a text reader read a description of the image.
Feel free to ask any q's.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Titling and H1 Tag Question
What to do if you have hundreds of thousands of a particular product. Comic Books for example. Is it ok to have the words Comic Book in the title and H1 tag as long as it is qualified? For example, if I have the following as both the Title tag and the H1 tag. Comic Book - Spider Man Versus Wolverine Comic Book - Silver Surfer Goes Home to Visit Mom. Comic Book - Superman Gets a New Kitten Comic Book - Wonder Woman is More Wonderful Than You Know As of now, I have been doing it this way, but only in the title tag. However, Google has been using my H1 tag as my title, so in the search results, I am only getting: "Superman Gets a New Kitten" And I am afraid that that is leaving out important info for searchers, especially qualifying that the product is a Comic Book and if someone is searching for a Comic Book, I need that to return. But I don't want any 'more' trouble from the Panda. Again, this will be hundreds of thousands of products. Thanks for your help! Craig
On-Page Optimization | | TheCraig0 -
The seomoz on page keyword analysis tool is not showing title or keyword in document
the SEOMOZ onpage analysis tool is not not showing title or keyword for any page in one of my sites. It says there are no title elements on my page and there are, i checked the source code myself and they are there and correct. my title and keywords are in there and show up fine in firefox and internet explorer even after i refresh them. why would this tool show them as missing in one of my sites but not others? I'm worried that google's spider might not see them if the on page analyzer doesn't see them and my rankings might drop. they showed up the other day in the seomoz on page analyzer just fine and i haven't changed anything. Thanks mozzers!
On-Page Optimization | | Ron100 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
On-Page Optimization | | Web3Marketing870 -
Optimization for pages with lists of data
I am looking for some ideas on what best practices are for pages that contain lists similar to this page: http://www.backcountrysecrets.com/outdoor-sport/15/places-to-swim-and-swimming-holes.aspx Is it better to break up the list into seperate pages of 25 listings or keep everything on the same page?
On-Page Optimization | | kadesmith0 -
Keyword Landing Page Transition
We are redesigning the site to launch soon. We are a manufacturer. Our most valuable keyword currently ranks around 8th on Google in a competitive market and responds with a link to our product selection page as the landing URL. This link / URL is currently listed on every site page in a right column menu with the keyword as the anchor text. My concern is that I have redesigned this product selection page, and would like to change its file name to include the keyword as well as use the same keyword anchor text. And to complicate the matter, for political reasons my boss has asked me to consider keeping the old product page available to alleviate board concern (not rational, but may be required). Since the old page shows similar information to the new selection page, if I keep it, I am considering calling it a "Visual Selector" as opposed to the "Product Selector" menu name for the new page. I will list both in a list under the keyword product name on the home page menu and then drop the old selector page link on all other pages to lower visitor confusion. So the alternative choices to proceed are as follows: 1. Keep old and new product selection pages a. Show both on all page menus (Keeps the old page visible to Google, duplicating the current presentation for current keyword landing page) b. Only show old product page on home page menu to alleviate the Board concerns (Keeps the old page visible to Google, but with one link) 2. Get rid of the old product page and redirect URL to new one (our primary keyword would be ranked on its own merit and the current Google ranked page would redirect to the new one) Number 2 is the logical method for users, but I am nervous about dropping and/or redirecting the current landing page which ranks my best keyword at 8th in a competitive market. Your recommendations or comments? What do you predict Google will do in these three scenarios? Hope you can follow this maze... Thanks! George
On-Page Optimization | | rhawk0 -
Duplicate page title issues with a CMS
I am using MODx as a CMS on a site and trying to eliminate duplicate page titles. url.com/ url.com/[~897~] which is really {~897~} its a resource number. url.com/home/ How can I resolve this issue when its all one page in the CMS? thanks
On-Page Optimization | | tjsherrill0