Local Citations Name
-
Hi Everyone,
I am creating local citations for a company, let's call it "Gray Marketing". That is their legal business name and has been this way for about 23 years. Recently (over the past year) they have been going by the name "Gray Marketing and SEO". They had a new logo made that appears on their companies website and location.
When creating local citations. The four primary aggregators (Axicom, Localeze, Infogroup, Factual) have the legal business name. My question is, should I change it to the new name or leave it as the legal business name? Side note: I am not able to change the legal business name on Axicom.
Any advise would be awesome, thanks.
-Michael
-
Hi there
According to Google (who uses these citations to verify and validate information):
"Name
Your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers.
Any additional information, when relevant, can be included in other sections of your business information (e.g., "Address", "Categories"). Adding unnecessary information to your name (e.g., "Google Inc. - Mountain View Corporate Headquarters" instead of "Google") by including marketing taglines, store codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions, or containment information (e.g. "Chase ATM in Duane Reade") is not permitted." Judging by this, I would stick to Gray Marketing. In the resource above, under the "Name" section, click "Learn more" - they provide examples of naming conventions that work and do not. Since Gray Marketing is the legal name and that's what clients know them as, and more likely search, I would stick with that.
That's my two cents! Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - 2 Locations
Hi SEO pros, If I'm undertaking SEO for a company which has a single website (no location specific pages) and 2 office locations I'm curious on a couple of points: 1. Obviously setting up 2 locations in GMB is a must, but in terms of citation building is it just a case of needing to input 2 citations into every directory (one for each address) 2. Link building - assuming this doesn't change much from when you're ranking for one location? 3. Schema markup - Do i need to create 2 x local business schema and input both into the headers? 4. On-page SEO - trying to rank for 2 locations I'm assuming is much more difficult as you can't optimise both location keywords throughout the site - does anyone know a way around this?
Local Listings | | Jack11661 -
How can I change my Google Business to be a non local business?
Hey guys, Do you know how to change my Google business account to be a non local business? I want my Google Knowledge Graph to be clean and neat like this. Does it mean that this company doesn't claim the business? Will removing the address from the Google My Business solve it (which I don't know whether we can take down the address)? Thanks
Local Listings | | attic0 -
Local Listing - Service Business with Three Areas Served
A client of mine owns a business that is a service (i.e. they do not have a storefront). They service three major markets - Atlanta, GA; Charlotte, NC; Nashville, TN. When talking to the Google My Business team, they said we needed to set up only one listing based on where we were headquartered (which is Atlanta) and then list that we service the other markets so that it shows in the listing. So we have one business listing set up as a service but headquartered in Atlanta and show the service area as Atlanta, Nashville and Charlotte. Does this seem correct? There is a lot of competition for them so looking to boost local search as much as possible. Thanks!
Local Listings | | maghanlinchpinsales0 -
Local Seo Service Url Best practices.
Hey Guys and Gals, What's the best format for service urls for local seo? http://www.example.com/basement-remodeling or http://www.example.com/basement-remodeling-ashburn-leesburg-sterling-va/
Local Listings | | hde0 -
Actions to take when client is missing local SEO usernames and passwords
Hello, I'm doing an SEO analysis for a company and they told me that they do not have their local SEO usernames and passwords that they have already done. They did about 20 local directories and switched business models and needs to correct them without the usernames and passwords. I do not specialize in local SEO, and I would simply start from scratch, but what else can I tell them about doing a good job rebuilding with a new business model without the 20 usernames and passwords. Thanks, Bob
Local Listings | | BobGW0 -
Heads up on new Google Local Guidelines
Good Morning All! I'm starting this thread just as a heads-up to all of the super folks in our community who live and breathe Local that Google has just launched one of the bigger overhauls of their quality guidelines that I've seen in some time. I want to be sure no one in our community misses this. Check out: https://support.google.com/business/answer/3038177?hl=en Not only has the title and style of the page undergone a revamp, but don't miss these changes: Google abandons the use of descriptors. Now you see 'em, now you don't. I have to say, I knew from day one that these were not going to last and thought they were a terrible feature for maintaining NAP consistency. Significant tweaks to Google's explanation of choosing categories, including requiring the use of unique categories for different departments. I thought this was interesting because category differentiation has long been a Local SEO tip for reducing the risk of merging. Now, this practice is a guideline. New guidelines for naming practice/practitioner listings ...and a whole lot more! Mike Blumenthal has posted a good little post on the guideline update here: http://blumenthals.com/blog/2014/12/01/google-rolls-out-major-update-to-google-my-business-guidelines/ If you have a minute, check out the changes today, as you may discover you need to make some edits to your Google+ Local pages to be guideline-compliant.
Local Listings | | MiriamEllis4 -
Evidence that good citations improve visibilty
I am looking for documented evidence that structured and unstructured citations improve SERPS results/visibility. It will help in convincing a number of individuals that they are important in the UK as well...!
Local Listings | | ac_thornton0 -
Local SEO citations
Hello all 🙂 I've just started doing some local SEO citation stuff, using Whitespark. I'm wondering if it's a good idea to run different searches/listings for different keywords for the same business? For example, 'digital marketing manchester' and 'website design manchester' - or would you simply just do one keyphrase? All help appreciated!
Local Listings | | Seabrook
William0