Does this setup meet the ratings rich snippet guidelines?
-
Hey everyone, I am setting up a few product landing pages and hope to be able to see the star ratings via the search engine. I attached a screenshot of the SCHEMA code included on the page and results from the testing tool.
On each landing page there are 3 reviews taken from the product page and the overall rating of the product. There are also 2 links directly to the product page. Google states that:
Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content.
Do you guys think the landing page set up I described above is sufficient to comply with google's guidelines?
-
Hi there
Don't forget you have Schema testing capabilities:
Structured Data Testing Tool
Structured data validatorSearch Console will also monitor your structured data markup and notify you of issues they find.
From my standpoint, this looks fine, but don't forget that you have opportunities around descriptions, offers, authors of the reviews, what they said, dates, etc. There's a lot you can do there. Inflow has a pretty interesting read around reviews and markup, with examples of other companies and how they do it, if you're ever interested. You can read there here.
Hope this helps! Good luck!
-
To me it sounds like you have done everything spot on so far. You are including relevant product reviews and they are easily viewable which is definately on the right lines..
I would also possibly look into putting the individual review snippet schema around your three product reviews to compliment your aggregate rating. See here for the Review Schema details
Overall it looks like it should work. However,adding the snippet does not guarantee it will be displayed, but you will give it every chance to do so..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
Intermediate & Advanced SEO | | bigskyinc0 -
High Bounce Rate
Hi Mozzers, I wanted to discuss bounce rates as i am trying to drive my websites down and would appreciate some pointers. Firstly, the facts. Ours is an e-commerce website we attract 10000-12000 visitor a month, 8000 of which land on a single page and the other 4000 rest of website. On a whole the rest of the website has a bounce rate of 48-56% which im fairly comfortable about, but have made small gains with little changes. The problem is the single page attracting 8000 visitors. The page is an informative article about the various types of a select product and its most common uses. When i started the page had no internal links and was suffering from a 88% bounce rate. I have since inserted products into every sub-section of the post and lots of links to products, category pages etc. This has gone really well and the pages linked from it attracted 1000 more views month 1, and 1500 month 2 with the bounce rate dropping to 76% (small win). However I am still not happy as this is still very high. I would like to work towards dropping it below 60%. The article attracts traffic from hundreds of longtail keywords around the subject "different types of this product". The average time spent on the page is 4-5 minutes so I know people are reading the article and finding it useful. How else can I look to encourage more click-through?
Intermediate & Advanced SEO | | ATP0 -
Ratings Snippets Gone? ( Help! )
Hello We had good traffic from ratings ( stars ) . I have added Offer details in the rich snippets in various currencies - the snippet testing tool likes it , but for some reason the stars on my site have completely dissapeared and been gone for almost a week. I need the offer information in there for google shopping automatic updates and google told me that it's implemented correctly for the shopping part.. but I really don't know what to do about this. Any ideas why would be really appreciated. http://www.return2health.net/yeast-imbalance/threelac-candida-defence/ Thanks 🙂
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
Rich Snippets - Easy Come / Easy Go!
Hi Guys, I've been trying like mad to get Rich Snippets (star ratings, price, availability) to show for product page results for www.evo.com. What's very strange is when I test my product page URLs in the Structured Data Testing Tool, the previews look great and the extracted data is what I'd expect. I am however getting "missing price" errors for every item in the Structured Data report in Webmaster Tools - which seems contradictory to what the testing tool shows. The error description says this can prevent Rich Snippets from showing. If anyone here could take a look at the schema.org/Offer markup on one of our product pages and see if they can see anything wrong with our price markup I would greatly appreciate it! The plot thickens.... What's even stranger is that when I submit product page URLs (that have reviews) to Google's index using Fetch as GoogleBot, the Rich Snippets appear - but then disappear sometime in the following day(s). The only thing I can think of is somehow my Merchant Center feed (which contains "product_review_count" and "product_review_average") which runs nightly is somehow 'breaking' the Rich Snippets that are generated after the page has been crawled. Any advice is greatly appreciated!
Intermediate & Advanced SEO | | evoNick
Will0 -
Shouldn't Lower Bounce Rate Correlate into Greater Click Thru Rate for a Web Site?
Greetings: I run a real estate web site in New York City with about 650 pages out of which 330 are property listing pages. About 250 of those listing pages contain less than 150 words of content. In late August I set about 250 of the listing pages that generated the least traffic (generally corresponding to those with the least content) to "no-index, follow". Now Google has removed those pages from their index. The overall bounce rate for the site has been reduced from about 69% to about 64% since the removal of these low quality listing pages. However the click thru rate has not improved and is stuck at about 2.2 pages per visitor. Shouldn't the click thru rate improve if the bounce rate goes own? Am I missing something? Also, is a lower bounce rate something that Google will take into account when calculating rank? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
When doing email blogger outreach what response rate do you expect?
How many emails do you send in the average outreach campaign? How many links would you expect from that? Also - when doing email blogger outreach do you need to offer the blogger something other than (great) content, in order to get a link? (maybe cash, or a link back?) I'm doing email blogger outreach for a number of clients and types of content, but am finding it hard to get links from bloggers. Any help is appreaciated! Thanks
Intermediate & Advanced SEO | | kevinmorley0 -
Need help identifying why my content rich site was hurt by the Panda Update.
Hi - I run a hobby related niche new / article / resource site (http://tinyurl.com/4eavaj4) which has been heavily impacted by the Panda update. Honestly I have no idea why my Google rankings dropped off. I've hired 2 different SEO experts to look into it and no one has been able to figure it out. My link profile is totally white hat and stronger then the majority of my competitors, I have 4000+ or so pages of unique, high quality content, am a Google News source, and publish about 5 new unique articles every day. I ended up deleting a 100 or so thin video pages on my site, did some url reorganization (using 301s), and fixed all the broken links. That appeared to be helping as my traffic was returning to normal. Then the bottom dropped out again. Since Saturday my daily traffic has dropped by 50%. I am really baffled at this point as to what to do so any help would be sincerely appreciated. Thanks, Mike jamescrayton2003@yahoo.com
Intermediate & Advanced SEO | | MikeATL0 -
Rich Snippets Displayed in SERPs?
I've recently deployed rich snippets for a site that includes reviews on individual company profile pages. We passed the Rich Snippet Testing Tool and notified Google of our pages. It's been 2 months since we deployed this and still nothing. Does anyone have any feedback on the average time it takes Google to recognize these markup and include in on the SERPs? Or any articles that reference which industries they will include reviews in the SERPs for and which ones they won't? Thanks.
Intermediate & Advanced SEO | | DustinSEO0