Google Hangout/YouTube Videos- How to re-market?
-
I've created multiple high quality Google Hangout videos (now stored as YouTube videos) with a client.
Does it make sense to download these videos and re-post to third party sources like Vimeo, DailyMotion,etc. or is this considered duplicative content and no additional G value will apply?
I know I have some excellent content in these videos and would like to hear from someone with experience on promoting raw video footage, outside of the YouTube format. Have you had success?
Thanks!
-
I should add - I have probably read more Whiteboard Fridays than I have actually watched, just because I find it easier to speed read through it and hone in on the stuff I care about.
Something to consider since not all of your visitors want to watch a video - some people don't have speakers/headphones, don't want to use mobile data, etc.
-
I would just let the page be ridiculously long, but reformat the transcript with subheadings and formatting like bullets to make it more readable.
Whiteboard Friday transcripts are a good example of this. We do the same at pages like http://www.contentharmony.com/videos/seo-brilliant-marketing-and-brand/.
On a related note, Speechpad is a good service for a $1 per minute transcripts. Way faster than DIY if you're going to be doing a ton of these.
-
Hello Kane,
I appreciate the response. Our plan now is to create some new onsite videos using Wistia.
I have a follow up question and hopefully you can help.
I will be writing transcripts for the videos. How do you recommend presenting the content on the page? Meaning we can't provide it on the page itself (the page would be ridiculously long). If we hide the content (only viewable if a user clicks to expand), that doesn't provide much strength in Google. If we include it in the meta data of the video file, I don't think we would gain much benefit.
Let me know how you would approach it and I appreciate your feedback!
Thanks
-
If you had them on a secondary network, like Vimeo or DailyMotion, then there would be value to putting these on YouTube. But since they're already on YouTube, I don't see a lot of additional value coming from the other networks in terms of actual impressions from the client's audience. It might get them a few followed or nofollowed links, but not enough to salivate over.
I would recommend embedding this content onto the client's site in a Video section or as blog posts each time the Hangouts are finished. This makes sure that potential customers on the client's site can easily watch the videos without getting sent to YouTube, because in general, any traffic you send to YouTube has a low chance of staying on the site once you send them away.
When you add the videos to the site, it's also worth considering getting a transcript made in order to increase the unique text content on the page - or at least highlighting 5-10 video takeaways in quotes beneath the video. This will help the video page look more valuable and have a shot at ranking.
Finally, don't title the pages "hangout session 01-21-2015" or anything like that. Title them using keywords that are worth targeting based upon the topic of the video, like "How to XYZ With Jane & John Doe (Video)". This will give them a better shot at ranking for something worthwhile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ogranization Schema/Microformat for a content/brand website | Travel
Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
Intermediate & Advanced SEO | | ds9.tech0 -
Different snippet in Google for same page
Hello, I have a question regarding the snippet of a specific case: When i search the homepage by searching the business name, i find the correct snippet of the homepage (with the meta description that was entered). If i search it via site:www. it still show the default meta description. Has anybody had experience with this? Is there a way to change the snippet of site:www.? Does it influence SEO? Thank you!
Intermediate & Advanced SEO | | conversal0 -
Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
Hi, Note: this is for Australian search results - for people in Perth.
Intermediate & Advanced SEO | | HeadStud
The website is: http://thedj.com.au I am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results. Here is what's weird though: My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca) When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1 http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8) So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?! Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cb Meanwhile our Local Places - Thanks,
Kosta
http://www.headstudios.com.au0 -
Quantity or quality in Google+ authorship?
Hi folks, here goes a (hopefully) easy one for the local authorship gurus. For our blog content strategy we currently have two inhouse contributors. Both have decent Google+ profiles and one is in the process of really establishing authorship/influence by submitting guest posts to several industry sites, sharing content in Google+, engaging in conversations in twitter, etc. Posts by this latter contributor already rank page 1 for the main keywords. We now have a new content contributor who is a retired employee from the company and a good friend. He has written excellent content that will be published in our blog in the coming few months. He does not have a Google+ profile but he can have one if we ask him to, but he is not going to use it for anything other than writting on our blog. He does not mind having his content published under any of our current Google+ profiles. Question: should we include this new content under our current profiles or should we create a new Google+ profile for this new contributor knowing that it will be an 'empty' profile? Thanks in advance!
Intermediate & Advanced SEO | | TIBA0 -
Rank on specific Google
Hi folks, a website is hosted with a TLD like .com in the USA. The content etc. is obviously all english but now we want to focus on a specific Google like .co.uk What must be necessarily be done to rank better? Is it enough just to buy a .co.uk domain and set the nameserver up or do we need to get a british hosting? Thanks in advance. Mike
Intermediate & Advanced SEO | | KillAccountPlease0 -
Google + under Google business domain email account
Hello there, I have a quick and straight question and I am hoping to find answer here. What do we do with a G+ profile that was set up through a business domain's email account that is used by more than one person? We want to use the company name, but we can't as it is considered personal email account although it is under business domain verified by Google. Is there a way that we ask Google to change it and allow us to use the name of the company or should we just deactivate it? Thanks in advance!
Intermediate & Advanced SEO | | montauto0 -
Duplicate Content http://www.website.com and http://website.com
I'm getting duplicate content warnings for my site because the same pages are getting crawled twice? Once with http://www.website.com and once with http://website.com. I'm assuming this is a .htaccess problem so I'll post what mine looks like. I think installing WordPress in the root domain changed some of the settings I had before. My main site is primarily in HTML with a blog at http://www.website.com/blog/post-name BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Intermediate & Advanced SEO | | thirdseo
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0