Quick URL structure question
-
Say you've got 5,000 articles. Each of these are from 2-3 generations of taxonomy. For example:
- example.com/motherboard/pc/asus39450
- example.com/soundcard/pc/hp39
- example.com/ethernet/software/freeware/stuffit294
None of the articles were SUPER popular as is, but they still bring in a bit of residual traffic combined. Few thousand or so a day. You're switching to a brand new platform. Awesome new structure, taxonomy, etc. The real deal. But, historically, you don't have the old taxonomy functions. The articles above, if created today, file under
This is the way it is from here on out. But what to do with the historical files?
- keep the original URL structure, in the new system. Readers might be confused if they try to reach example.com/motherboard, but at least you retain all SEO weight and these articles are all older anyways. Who cares? Grab some lunch.
- change the urls to /hardware/, and redirect everything the right way. Lose some rank maybe, but its a smooth operation, nice and neat. Grab some dinner.
- change the urls to /hardware/ DONT redirect, surprise Google with 5k articles about old computer hardware. Magical traffic splurge, go skydiving.
- Panic, cry into your pillow. Get job signing receipts at CostCo
Thoughts?
-
I would stick with the old URL structure. If you redirect there could be some loss of anchor text on inbound links and perhaps in linkjuice. If you are making nice money and these pages have external links don't walk the tightrope just to get tidy file names.
-
Option 2. You'll want to use a 301 redirect to send all traffic going to the old URLs straight to the new URL. Your users may be a little disoriented seeing the new URL but they'll at least arrive to the information they're looking for. The robots will see your new URL and assign the link juice there. Win for robots and humans.
Unless you don't care that much, in which case option 1 is clearly the easiest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical questions
Hi, We are working on a site that sells lots of variations of a certain type of product. (Car accessories) So lets say there are 5 products but each product will need a page for each car model so we will potentially have a lot of variations/pages. As there are a lot of car models, these pages will have pretty much the same content, apart from the heading and model details. So the structure will be something like this; Product 1 (landing page) Audi (model selection page)
Intermediate & Advanced SEO | | davidmaxwell
---Audi A1 (Model detail page)
---Audi A2 (Model detail page)
---Audi A3 (Model detail page) BMW (model selection page)
---BMW 1 Series (Model detail page)
---BMW 3 Series (Model detail page) Product 2 (landing page) Audi (model selection page)
---Audi A1 (Model detail page)
---Audi A2 (Model detail page)
---Audi A3 (Model detail page) BMW (model selection page)
etc
etc The structure is like this as we will be targeting each landing page for AdWords campaigns. As all of these pages could look very similar to search engines, will simply setting up each with a canonical be enough? Is there anything else we should do to ensure Google doesn't penalise for duplicate page content? Any thoughts or suggestions most welcome.
Thanks!0 -
URL Injection Hack - What to do with spammy URLs that keep appearing in Google's index?
A website was hacked (URL injection) but the malicious code has been cleaned up and removed from all pages. However, whenever we run a site:domain.com in Google, we keep finding more spammy URLs from the hack. They all lead to a 404 error page since the hack was cleaned up in the code. We have been using the Google WMT Remove URLs tool to have these spammy URLs removed from Google's index but new URLs keep appearing every day. We looked at the cache dates on these URLs and they are vary in dates but none are recent and most are from a month ago when the initial hack occurred. My question is...should we continue to check the index every day and keep submitting these URLs to be removed manually? Or since they all lead to a 404 page will Google eventually remove these spammy URLs from the index automatically? Thanks in advance Moz community for your feedback.
Intermediate & Advanced SEO | | peteboyd0 -
Questions about websites coupon codes
Hi guys, i have 2 questions about my website of coupon codes: should i do redirect people of google to mywebsite, e.g. Someone is looking coupons for Sony or LG and arrive to brand Sony in my website but i show him offers for Sony in Amazon when he click in some offer, ¿that is correct? Footer images links. I saw many sites that put their logos in footer of online stores to get authority, ¿should i do that? Thank you so much.
Intermediate & Advanced SEO | | pompero990 -
Structured Data Questions
I am showing 2 items with errors. These products have both been removed from the site, and will trigger a 404 Page Not Found. I am still seeing the page URLs in Webmaster Central > Search Appearance > Structured Data. They are shown as items with errors, the errors being that they are missing price too. Should I 301 redirect these on an htaccess file, or should I remove the page url in some other way from Google? Also, I have a site with over 50,000 products and 2,000 category level pages. In Structured Data, there are only 2,848 items. Does it seem like Google is collecting very little data compared to how many urls I have on my site?
Intermediate & Advanced SEO | | djlittman0 -
Quick htaccess question
Hi! I'm trying to do a 301 from www.stevesims.com/index.htm to www.stevesims.com. I know I need to use the request command to avoid an infinite loop, but I can't quite figure out the correct code. Here's the first part of the htaccess file. RewriteEngine On RewriteCond %{HTTP_HOST} ^stevesims.com
Intermediate & Advanced SEO | | Blink-SEO
RewriteRule (.*) http://www.stevesims.com/$1 [R=301,L] RewriteCond %{HTTP_REFERER} !^http://stevesims.com/.$ [NC]
RewriteCond %{HTTP_REFERER} !^http://stevesims.com$ [NC]
RewriteCond %{HTTP_REFERER} !^http://www.stevesims.com/.$ [NC]
RewriteCond %{HTTP_REFERER} !^http://www.stevesims.com$ [NC]
RewriteRule .*.(jpg|jpeg|gif|png|bmp)$ - [F,NC] Any suggestions would be much appreciated.0 -
Canonical url question
i just search seomoz tooll it say duplicate content for www.mysite.com and www.mysite.com/index.php should i use canonical url for this ? is yes then is this right ?
Intermediate & Advanced SEO | | constructionhelpline0 -
Microsite question
Good morning, I have a client who is a local realtor www.chantre.com and they have several locations in their region. We created individual sites for their locations that are linked from their main site (on the left bottom). I need some advice and guidance... Are the location sites a good consideration as microsites? I know we should include the rel=canonical tag and are in the process of doing so, but any comments on this would be appreciated I know the answer to this one, but the client insists on continually asking about it...would it be better to have the location sites linked from the main site as subdomains? Any other suggestions to either prove or disprove our technique in breaking out the location sites, whether it's a good idea or if we are harming their SEO is appreciated THANKS!
Intermediate & Advanced SEO | | gXeSEO
Darlene0 -
Changing URLS - wondering about implications
We are in the process of changing our URLs from dynamic to more SEO friendly. The website is ciee.org and I'm specifically talking about ciee.org/study. While we work with the business to get approval for ciee.org/study-abroad, we are going with ciee.org/study/abroad. Can anyone foresee any difficulties or negative implications that could come if we change from study/abroad to study-abroad all within 6 months? Thank you in advance!!
Intermediate & Advanced SEO | | CIEEwebTeam0