Workflow Question
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Its been a long time since I've used Moz and things have changed considerably from them so I want to make sure I'm on the right track here.
I typically only work on the on-page SEO and then comparing backlinks vs competitors. I typically have someone else handle new backlinks as they seem to be almost impossible to get these days.
Typically I go with this Workflow (simplified version):
- Research - KeywordPlanner tool, keywordtool, ubersuggest, etc then trim the list and use Rank Tracker to look at actual keyword difficulty of top 10 listings or a manual check if its a small list.
- On Site Analysis - Use Website Auditor to get full view of on-site issues and then solve them by starting with broken links then HTML, then meta, etc.
- On Page Analysis - Looking at the Page Audit from Website Auditor to see areas where a client is failing to optimize the page for a specific keyword and then fix it.
- Gather Backlinks - Use SEO Spyglass to gather the links of competitors, analyze them, then check each one manually to determine if I can get the same link if its a high quality one.
With Moz, would this look something like this:
- Research - KeywordPlanner tool, keywordtool, ubersuggest, etc then trim the list and use Keyword Difficulty to look at actual keyword difficulty of top 10 listings or a manual check if its a small list.
- On Site Analysis - Use Moz Analytics Campaigns to get full view of on-site issues and then solve them by starting with broken links then HTML, then meta, etc.
- On Page Analysis - Looking at On-Page Grader to see areas where a client is failing to optimize the page for a specific keyword and then fix it.
- Gather Backlinks - Use Open Site Explorer to gather the links of competitors, analyze them, then check each one manually to determine if I can get the same link if its a high quality one.
If so then on #1 should I be doing the basic or a full each time?
Is there something I am missing on this list?
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Hi there! This looks like a great approach. If you have any questions or issues with the tools along the way, please send us a message at help@moz.com and we'll take a look
Thank you!
Kevin
Help Team -
Thanks!
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It is a good list. I would add or prioritize a page speed test, and mobile in the list. Also there is a great blog post taking a deeper dive which may be useful to review.
https://moz.com/blog/technical-site-audit-for-2015
Another tact to consider is analyzing the keyword/page rank data from WMT's. I like to find weaknesses in reverse. ie if a page has a ranking of 2 but a CTR of 3.5% - an analysis should occur of that page to identify specific issues. Why is teh CTR so low.
Hope that assists.
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