Workflow Question

[spyke01]

Its been a long time since I've used Moz and things have changed considerably from them so I want to make sure I'm on the right track here.

I typically only work on the on-page SEO and then comparing backlinks vs competitors. I typically have someone else handle new backlinks as they seem to be almost impossible to get these days.

Typically I go with this Workflow (simplified version):

1. Research - KeywordPlanner tool, keywordtool, ubersuggest, etc then trim the list and use Rank Tracker to look at actual keyword difficulty of top 10 listings or a manual check if its a small list.
2. On Site Analysis - Use Website Auditor to get full view of on-site issues and then solve them by starting with broken links then HTML, then meta, etc.
3. On Page Analysis - Looking at the Page Audit from Website Auditor to see areas where a client is failing to optimize the page for a specific keyword and then fix it.
4. Gather Backlinks - Use SEO Spyglass to gather the links of competitors, analyze them, then check each one manually to determine if I can get the same link if its a high quality one.

With Moz, would this look something like this:

1. Research - KeywordPlanner tool, keywordtool, ubersuggest, etc then trim the list and use Keyword Difficulty to look at actual keyword difficulty of top 10 listings or a manual check if its a small list.
2. On Site Analysis - Use Moz Analytics Campaigns to get full view of on-site issues and then solve them by starting with broken links then HTML, then meta, etc.
3. On Page Analysis - Looking at On-Page Grader to see areas where a client is failing to optimize the page for a specific keyword and then fix it.
4. Gather Backlinks - Use Open Site Explorer to gather the links of competitors, analyze them, then check each one manually to determine if I can get the same link if its a high quality one.

If so then on #1 should I be doing the basic or a full each time?

Is there something I am missing on this list?

[kevin.loesken]

Hi there! This looks like a great approach. If you have any questions or issues with the tools along the way, please send us a message at help@moz.com and we'll take a look

Thank you!

Kevin
Help Team

[spyke01]

Thanks!

[ClaytonJ]

It is a good list.  I would add or prioritize a page speed test, and mobile in the list.  Also there is a great blog post taking a deeper dive which may be useful to review.

https://moz.com/blog/technical-site-audit-for-2015

Another tact to consider is analyzing the keyword/page rank data from WMT's. I like to find weaknesses in reverse. ie if a page has a ranking of 2 but a CTR of 3.5% - an analysis should occur of that page to identify specific issues.  Why is teh CTR so low.

Hope that assists.