Adwords and Analytics Conversion Tracking within Adwords
-
I am trying to decide whether to setup conversion tracking in Adwords using the website/page as a source, or Analytics. I do understand the (basic) difference, however in tossing up the pro's and con's of each I would be grateful for some input.
The advertiser is in the (offline) retail and service industry and so conversions being tracked include completing a form, making a booking etc - so it is no problem to implement the tracking snippet. My gut instinct is that Analytics is not as accurate as a reflection as the webpage (due to the way it records only the last conversion). Would it be a mistake to use both? (my concern is that double clicks will be recorded)
-
No problem! Glad to help!
-
Thank you for the advice and link - it is very helpful. Appreciate the time you took to respond, it answers my question perfectly.
-
Hi,
Yes implementing both will double your conversion so you have to set up either analytics goal and import them into Adwords or use Adwords conversion tracking.
If you want any traffic going through AdWords to be classed as an AdWords conversion, AdWords conversion tracking would be the preference.
If you want only last-click AdWords conversions to be tracked, import from Google Analytics.
To know more on this please check @ https://support.google.com/analytics/answer/2679221?hl=en
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
Google Adwords Clicks not registering properly???
Hello Moz World, I am running a Google Adwords campaign utilizing Google Search and Search Partners only. These are traditional text ads. When I look at the analytics through Google Adwords, I am seeing 60 clicks. Great! However, when I look through the keywords in the ad groups, none of my keywords are registering clicks. I also checked search terms under the keyword tab, and no keywords are populating. Where are my ads being clicked, and how can I view information on these clicks. This is a relatively new campaign, and I am still trying to figure out if I am targeting the right keywords. Thanks ahead of time for all the great responses! B/R Will H.
Paid Search Marketing | | MarketingChimp100 -
Privacy Policy in Adwords
Does anyone have direct experience regarding the impact on quality score by ensuring there is a privacy policy in place on the landing page? I am aware of the legal requirement but I have heard anecdotal evidence there could be an impact on quality score if one is missing.
Paid Search Marketing | | MickEdwards0 -
Disparities between AdWords clicks and Analytics sessions
Hi all, Have an Analytics account connected to my AdWords account which is showing HUGE gulfs in clicks and sessions for a CPM campaign. 500 clicks = 0 sessions. Does anyone have any idea why this could be the case? Auto-tagging is on and everything looks to be in place. The website itself is on a 303 so I was wondering could that be impacting things? The CPC is also just 1p so that's got me very suspicious. Thanks in advance.
Paid Search Marketing | | Whittie0 -
Adding Coremetrics Tags with Google Adwords
Hello, I would like to know if it's possible to add Coremetrics tracking tags in Google Adwords while the auto tagging functionnality is on. The point of doing this is to be able to track in both Analytics systems the performance of the PPC campaigns while still having Adwords to use Google Analytics conversion data. Thanks, Guillaume
Paid Search Marketing | | guiberube0 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10 -
Google Adwords Conversion Tracking Code Help - Not Showing Conversions
Hi, all. I am having issues with a clients website. They have their website developed by a company http://www.flowerstoreinabox.com.au/ my clients website is http://www.flawlessflowers.com.au the google adwords conversion tracking code has been added to their site. It measures all details as far as ads clicked on, etc.. the only part that is not been measured is the conversions of the adwords campaign. So I cannot see if the ads are successful or what their conversion % is. I have looked at the code on the thank you page and the google adwords conversion code is present on the thank you page after the sale. I am not a coder and so not sure what to look at if all the details on the checkout page exist in the code to measure the adwords conversion ecommerce transactions correctly. I have provided a link to the source code of the competed order page. If someone could look at the code and provide any assistance I would appreciate it. http://dl.dropbox.com/u/16973368/7 may adwords flawless flowers.txt I am also happy to provide you access to the google analytics account if required just give me your email address to set it up. Thanks for all your help Regards Arthur
Paid Search Marketing | | VivaArturo0 -
Adwords Product Listing Ads & Google Analytics mis-reporting
I hope you're sitting comfortably, this could be a long one and loaded with questions! Cut to the chase: Why is traffic from google product ads showing as 'organic' traffic in GA? Here's the scenario: Google Shopping I have thousands of products in a feed to google shopping (froogle, google base, google merchant, whatever you like to call it, I'll settle for google shopping for the purpose of this question). The URLs of this feed is tagged with GA tracking data (notably utm_source=GoogleBase&utm_medium=Product-Search), I have also tagged this with internal tracking which comes through in the back-end to assign orders to that specific source. In this case 'GOOGLEBASE'. Adwords Product Listing Ads As you know, a new (ish) feature of adwords pulls in your products from google shopping so that you get a richer ad (image, title, price) and displays this in the 'advert section' of the SERP. Once setting up a few of these, I noticed I was getting a fair amount of traffic for these new ads, taking one example, which resided in a relatively specific ad group (advertising Aviation Snips). Naturally, I wanted to find out which keywords were driving that traffic in order to improve the ads, or kill them if they weren't working. What was interesting is that I can't find anything about that traffic anywhere in adwords or google analytics. 254 clicks to 'aviation snips' must show up somewhere in analytics, if not the keywords, then what about the product? Analytics is showing nothing like that quantity of visits to those product landing pages where you'd expect. It's like ghost traffic. Google Analytics Since experimenting with product listing ads the organic traffic in GA has suddenly shot up, looking at the new keywords they are all queries which when I test them show up product listing ads in the SERP so it's obviously the paid listing ads driving this traffic. Why is google reporting these as organic, rather than paid? I also noticed a keyword appear as * in the PAID segment of analytics. I thought this was my missing aviation snips traffic, but digging into the landing pages for the * keyword, they are many different ones. There's a connection between the * and product listing ads, but what is it? Is the traffic being doubly reported? Back End Meanwhile we've seen an increase for orders tagged in the back-end of GOOGLEBASE which makes sense - google are pulling in my google shopping feed into the paid part of the SERPs and these are generating sales. Here are some of my initial thoughts / theories: 1. When google pulls in google shopping results into the organic part of the SERP, these get reported as ORGANIC in google analytics, even if you've tagged them otherwise. It seems they strip the tags out. This makes it very difficult to know if your google shopping feed is working well, or if you are doing well on standard organic traffic. 2. Google isn't separating out traffic as PAID with their new product listing ads, completely skewing the reports. It makes it look like you've gained great natural organic listings when if fact you are paying. 3. With relation to the missing Aviation Snips data - maybe google is showing a huge variety of products for that adgroup (even though it's specific) and therefore I can't see the traffic to the specific products that you'd expect. This I'm most confused about and wondered if I've missed a trick in setting the product listing ads up? I've attached a couple of screenshots which I hope will help clarify some of this. I can see product listing ads being great if you could get proper data to analyse and improve them. So here are my questions again if anyone can help? How do I see which keywords are driving the product listing ads? How do I see the landing pages for the product listings ads? What is the * keyword coming through in GA? How can you get GA to report product listing ads as paid rather than organic? Thank you so much. If I can gather enough data on this all and work it out I'll try to write up in a blog post to help others. 0rOMM.png GUAE0.png fWPL7.png
Paid Search Marketing | | ewanr0