Suggestion for improvement
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I am working on the website and feel like we have a lot more content (original) also all of it is above the fold, however I don't seem to find the website ranked higher compared to other sites with similar keywords.
My URL is: http://www.cypressindustries.com/Any suggestion for improvement or which areas I should be focusing?
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I will be blunt. It is a very bland site. It looks like hard work, as soon as see the Home page.I would struggle to make another click.
There is no CTA. So if online sales are the business a big FREE SHIPPING banner etc. some CTA is needed. If you read the below, you would keep looking for products.. somewhere else. (this is the info you have under your product)
"Products are becoming increasingly complex, but as technology accelerates, the marketable window of those products continues to shrink. Producers must respond by minimizing inventory and manufacturing in ways that control costs. Scalability is crucial; companies need to increase or decrease production quickly, while ensuring repeatable builds over time and distance. In a myriad of ways, manufacturing must become more responsive to the marketplace."
Overall the font is too small. The page looks cluttered.
Needs to be made to look simple and easy. Review 4-5 sites you like shopping from - and then start writing down what improvements you would like made to your site.
Hopefully not to overbearing. All the best.
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