Where to use which keywords...
-
After doing keyword research and coming up with a list of keywords/phrases that I'd like to optimise a specific page for (an additional page to an existing website), I get confused about WHERE to use which keywords.
For example, choosing between two keywords like home insurance and specialist home insurance.
Let's say home insurance is more searched than the other, and but is more difficult to rank for, and specialist home insurance is less searched but easier to rank for. Firstly, which one should I use as my "main keyword" and secondly, what benefit does the other keyword(s) then have on the rest of the page, and were do I use them?
I hope this makes sense. Any help will be greatly appreciated!
-
Thank you for your answers! Much appreciated.
-
I'd point out that "home insurance" is actually a distinct keyphrase existing intact within "specialist home insurance"... so if it was me, all else being equal and contextually appropriate, I'd probably lean just a little heavier on the latter knowing that I'm actually capturing both at once.
-
Bryan's advice is good, but make sure to balance your focus on search traffic and competition with a consideration of what would make the most sense for your visitors. I'm not very familiar with the industry, but are "specialist home insurance" and "home insurance" synonymous? If they're not, make sure to use language that fits the content on the page.
Also, keep in mind that the search engines are quite good at figuring out intent and associated terms. Cyrus Shepard's "Keywords to Concepts" covers the idea of topical search quite well.
-
I don't think this is something you should take any speculation about. I suggest doing concurrent A/B testing for these terms; meaning, you should optimize the page for Keyword A for a month or so and record the data, and the next month, optimize it for Keyword B to compare your KPIs. That way, you have hard data backing whatever decision you make.
If, however, you don't want to do any A/B testing, or have time constraints, (and I can't stress enough that this advice should only be taken under those conditions) choose the higher-volume keyword as your primary and the lower as your secondary keyword. Optimize, and leave it for a bit. After a while, tweak things more toward the lower and, if your KPIs improve, tweak again. If your key data points get worse, however, then it's fair to assume that the higher-volume keyword is better for your traffic and such.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword explorer
Hello, In Keyword explorer out of all the possibilities : https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool Include a Mix of Sources Only Include Keywords With All of the Keyword Terms Exclude Your Query Terms to Get Broader Ideas Based on Closely Related Topics etc... Which one should I use to do my keyword research because they all me different possibilities of keywords. Rand in his article says closely related topic is best for single words like piedmont for example I imagine but what about 2 word keywords like bike tours what is best to use... Thank you,
Keyword Research | | seoanalytics0 -
Newbie Keyword optmization question
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/ This is for a local, Gainesville, Fl acupuncturist. The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms? I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
Keyword Research | | Graphbyte0 -
Keyword every blog post?
Hi Should I be looking to keyword every blog post I write? Obviously the point in a blog for most of us is to draw in traffic so should I keyword research every blog post and use that as keyword? What if there is no keyword stats for the blog im writing? I guess I just use a keyword I make up anyway and hope people type it? Thanks Chris
Keyword Research | | mrcsleonard0 -
What keywords does the competition have?
I know this might be a long shot. I've been working on my google rankings and am first for a few keywords but still seeing quite low traffic. Is there a tool that allows me to see what keywords my competition is receiving high levels of traffic from? Thanks Dan
Keyword Research | | DanFromUK0 -
Keyword with or without stress?
hi to everyone, I'm new here I'm doing some research for keywords related to sofa in brazil. Portuguese use lot of stress in writing words. there are many important keywords that should be written with the stress. For example: sofás but I'm measuring many more researches for the same word without stress (see attachment). This is the same for many other key phrases with 2 or 3 words. in 90% of the case, key phrases without stress has many more researches Now I have 3 questions: results are very similar for these two keys. are really two different keys or are they the same for google? what number to keep for total search? the higher? the sum between the two? what keywords I have to use in the pages? "sofás" is the correct one, but "sofas" has many more research? U1sYe.png
Keyword Research | | eriksatie0 -
How many keywords/key phrases to use on main page
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!
Keyword Research | | strategit0 -
What's the best keyword tool for discovering regional/metropolitan area keywords?
Generally I use the Google Keyword Tool for my keyword research, but given the fact that the data is either country specific or global, I was wondering what others use for regional/dma-specific keyword discovery. Regional traffic is very important to my site, so I'm hoping to find a tool that I can use to find keywords germane to my audience.
Keyword Research | | BostonWright0 -
Targeting Keywords from the homepage
I tend to focus on two or three main keywords to target from the homepage. In fact come to think of it from all pages. Do you target up to 10 keywords of more from one page. Taking longer tail keywords into consideration. Granted the limits to any phrase or keyword group.
Keyword Research | | onlinemediadirect0