Where to use which keywords...
-
After doing keyword research and coming up with a list of keywords/phrases that I'd like to optimise a specific page for (an additional page to an existing website), I get confused about WHERE to use which keywords.
For example, choosing between two keywords like home insurance and specialist home insurance.
Let's say home insurance is more searched than the other, and but is more difficult to rank for, and specialist home insurance is less searched but easier to rank for. Firstly, which one should I use as my "main keyword" and secondly, what benefit does the other keyword(s) then have on the rest of the page, and were do I use them?
I hope this makes sense. Any help will be greatly appreciated!
-
Thank you for your answers! Much appreciated.
-
I'd point out that "home insurance" is actually a distinct keyphrase existing intact within "specialist home insurance"... so if it was me, all else being equal and contextually appropriate, I'd probably lean just a little heavier on the latter knowing that I'm actually capturing both at once.
-
Bryan's advice is good, but make sure to balance your focus on search traffic and competition with a consideration of what would make the most sense for your visitors. I'm not very familiar with the industry, but are "specialist home insurance" and "home insurance" synonymous? If they're not, make sure to use language that fits the content on the page.
Also, keep in mind that the search engines are quite good at figuring out intent and associated terms. Cyrus Shepard's "Keywords to Concepts" covers the idea of topical search quite well.
-
I don't think this is something you should take any speculation about. I suggest doing concurrent A/B testing for these terms; meaning, you should optimize the page for Keyword A for a month or so and record the data, and the next month, optimize it for Keyword B to compare your KPIs. That way, you have hard data backing whatever decision you make.
If, however, you don't want to do any A/B testing, or have time constraints, (and I can't stress enough that this advice should only be taken under those conditions) choose the higher-volume keyword as your primary and the lower as your secondary keyword. Optimize, and leave it for a bit. After a while, tweak things more toward the lower and, if your KPIs improve, tweak again. If your key data points get worse, however, then it's fair to assume that the higher-volume keyword is better for your traffic and such.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I enter my own keywords to better my listing on google, using Squarespace?
I'm trying to use better keywords on my Squarespace website but can't quite figure out how to plug in my own using the site. I'm trying to improve my ranking on my google listing. Any help would be very much appreciated! (Sorry, I'm new to this!)
Keyword Research | | CloudJammer0 -
Replacing Metas and Keywords
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
Keyword Research | | Sequelmed0 -
Long tail keyword research tool
What long tail keyword research tool do you use besides Moz keyword research tool. Thanks
Keyword Research | | zsyed0 -
Where are the Google Search Volumes in Keyword Analysis
I just joined and started by doing some keyword analysis, For some reason although I select "On Google", the tool only reports Bing Search Volume (Exact match). I am not that interested in Bing - not sure how to display the Google search stats
Keyword Research | | jbendiner0 -
Website no.1 on Google for keyword but why?
Hi Guys, I'm trying to figure out why a site is ranking for a keyword. Keyword is "guitar strings" They have only implemented the following techniques: -Chosen keyword is within Meta title -Chosen keyword is used 8 times within content What else would make them rank so highly? Thanks, Dan
Keyword Research | | Sparkstone0 -
Am I Doomed with Low Volume Keywords?
I've been pursuing an internet startup for over a year now. We've figured a lot of things out along the way and even managed to start making some modest revenue ~$3,000/month. We're just now starting to dig into SEO and I'm realizing that most of our keywords aren't very high volume. The best have 1,000 local searches per month (exact match) with most being a couple hundred local searches. I'm worried that I've picked a market that's too small, but I don't have the SEO experience to know if this is normal or not. Most of my keywords are rated 'highly competitive' and also are stacked with CPC ads upon Google search. I'd love to know what others' experience with keyword volume is and if I'm just overreacting on limited knowledge. Thanks!
Keyword Research | | TBiz0 -
Keyword Difficulty Tool
Hello, I've been using the above more and more - with some great results. I have just run a report for a brand term and that brand has the new style sitelinks - 12 in total. So the output from the Keyword Difficulty Tool is focussed solely on the main url and then 9 sitelinks, rather than 10 different domains. Is there anyway around this? What do people think I should do? Is it: a) ok to use the output or b) because the output is skewed to one domain is the data not robust enough or... c) something else?? Thanks Alex
Keyword Research | | alholliman0 -
Google Keyword Tool
I have been analysing some specific seasonal keywords in terms of search volume within the Google keyword tool. When I download the google keyword volume for each term, this is displayed as a monthly average. I am wanting to get search volume over previous months which I am sure the Google keyword tool used to offer Does anyone have a solution to this? Thanks Simon
Keyword Research | | simonsw0