Can keyword research be used across different similar sites in different countries?
-
I am assuming the answer to this question is no but confirmation would help. I have a site in the UK and a site in Spain both on the same topic but different copy and obviously language – therefore I am assuming it is not possible to produce keyword research on the UK site and use the results on the Spanish site?
-
Hi there
You can use tools like SEMRush or your Google Analytics location report (coupled with your search queries from Search Console) to do specific keyword research in different countries.
I would also recommend looking into competitor research in different countries and read into international SEO to get the most benefits and opportunities.
Hope this helps! Good luck!
-
Hello there Janet,
If you are doing keyword research for UK client you can adjust the target country for UK ONLY so you can get the most relevant data for your target keywords for this country. You don't want to provide your client irrelevant data, do you? The same step you should follow for your Spanish client.
So the answer to your question is NO but the good thing is that you will get a lot of ideas for your target keywords. You can use these keywords when you collect keyword data for Spanish client.
-
Hi Janet, Th eonly thing you can do, assuming you're performing keyword research in Google Keyword planner, is to set it as all countries and all languages.
In this way without taking into account one country or another you can ahve search information for all of them, in this case the Search volume won't be influenced by the language/country settings but by the keyword itself (ex. italian football teams, quipos de futbol italiano).
you have to include all variations in both english and spanish BTW.
I hope this helps.
e.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Difficulty difference between Moz and SEM rush
i was checking keyword difficulty on moz for: cheap car hire london - and as per moz it's 37 | when i checked SEM rush i can see difficulty is 77% why is that different? I want to know which is more accurate to follow
Keyword Research | | ayadujaili0 -
Selecting a main keyword phrase when a company has two very different markets
In this article by Cyrus Shepard, we are reminded of the relationship between keywords on a page and how each secondary keyword should support the (single) main keyword phrase. What is the best practice for a website that deals in two major market sectors instead of one. Often (like in this article) SEO examples focus on a well-defined topic (like "White House" or "used cars"). But what about a case in which, for example, the company is involved in both pest control and odor removal. For the home page, would you try to still focus on a **single **keyword phrase (and close variants and synonyms) that would be general enough to encompass both? Or in this case would it work to apply this method to two main keywords on a single page? Although this article (and others) would suggest the first, it often feels that in cases like this where there are two or more topics that are not closely related it's hard to find a single keyword phrase that would generate significant traffic with the right intent. Would you still try to focus on a single keyword phrase for the homepage that encompasses both topics (like 'environment restoration') vs two phrases (for example 'pest control' and 'odor removal') knowing that the home page will probably not rank heigh against competitors, and focus on the single keywords 'pest control' and 'odor removal' on the secondary pages?
Keyword Research | | Mike_E0 -
Keyword ranking tool?
I am looking for a tool that would show ranking keywords for my website - except Google Anlaytics and Webmaster. I don't want to enter the keywords to see if my website is ranking I'd like to see if there are any keywords that rank already Thanks!
Keyword Research | | Rubix0 -
How to improve keyword rank
Hello, I have made some changes to my site within the last 1 1/2 months and have not seen my keyword ranking improve whatsoever; however, my page rank has gone up. I have made all the changes that my campaign suggested, and yet there is still no change to my keyword rank. Please advise me on what I'm doing incorrectly or what I should change. Thank you
Keyword Research | | thelearningman0 -
Do you avoid the use of stop words in your keyword optimization?
For example, for the keyword phrase 'the history of the united states,' how would you determine whether or not to include 'the' or 'of' in the title, description, and URL? Do you tend to use stop words or not in your keyword optimization? Why or why not?
Keyword Research | | nicole.healthline0 -
Can I replicate my 300 keywords among campaigns
I've nearly set up three of my 5 campaigns so far and have found the populating the keywords is very time consuming. Is there a way for, say, Campaign #2 to use the same keywords as Campaign #1 without populating the new campaign manually? After all, the only reason I am setting up this second (and beyond) campaigns is because I want to compare the same keywords against additional competitors. Also, I was mid-way through setting up this third campaign when I ran out of keywords because I only get 300 per account? Is this correct? That is fine if I can replicate the same set of keywords per account, but it appears to have tallied each list of keywords, in each of my 3 campaigns, at 300 and I ran out before finishing this third campaign. I'll work with whatever the number is, but it seems strange that there isn't an option to have a single set of 300 keywords applied to each campaign that you set up. Am I misunderstanding something? Looking for help ...
Keyword Research | | amandahx20