Organizing A Backlink Authority Category Page
-
I work for a company that has many promotions throughout the year, some big, some HUGE. Typically they have created a landing page for this content. The issue is, when this promotion ends, we will kill the landing page, thus 404ing the backlinks and putting the page authority in purgatory.
(1) What would be the best way the keep these pages organized?
I was thinking about creating a main "Promotions" page with the current promotion on it (the previous ones linked on the bottom of the page). Then when the promotion ends I would copy those contents and add them to a new page and link to it from the original "promotions" page.
An issue I see with this is that the promotions page would always have the same Title Tag and vanity URL. (2) This could provide many links to the "promotions" page over time to build it's authority, but would constantly changing content hurt ranking factors?
-
I typically advise making promotion URLs "evergreen" so you can re-use them. For example, if you know you're going to have a Christmas sale every year don't make the URL /christmas-sale-2015/. Just /christmas-sale/ will do. Then when the promotion is over you can put up messaging saying when they should check back (if it's a regular promotion) and provide a link to your main promotions page. You can just re-use this same page every year and it will gain more and more links over time and become increasingly powerful.
If the promotion is a one-time deal and not something that you do each month, quarter, year... then I would 301 redirect the out-of-date promotions pages to the main promotions landing page. You can update the content on that page regularly and optimize it for things like "sales, discounts, deals, promotions, promos...".
-
Nathan,
I don't think every time copying a content on new pages is a very good idea. I'd do this way,
Create a main landing page for "Promotions" and list all the previous organized campaigns under that. URL structure would be like, ABC.com/Promotions (for main page) and ABC.com/Promotions/Aug-2015-Nike-Campaign(for a campaign). If Nike will come multiple times in a year and a company don't want users to see the previous campaigns, I'd redirect the URL to ABC.com/Promotions/2015-Nike-Campaign when that particular promotion ends.
In this way, I'll preserve all the links and the users will see the short, optimized and simple URL for every campaign.
Hope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Dropping pages from SERPS?
Our website for my olansi company in London, China has hundreds of pages dedicated to every service we provide to China local areas. The total number of pages is approximately 100. Google caters pretty well for long-tail searches when it indexes all these pages, so we usually get a fair amount of traffic when this happens. However, Google occasionally drops most of our indexed pages from search engine results for a few days or weeks at a time - for example, Google is currently indexing 60 pages while last week it was back at 100. Can you tell me why this happens? When these pages don't display, we lose a lot of organic traffic. What are we doing wrong? Site url:https://www.olanside.com
Technical SEO | | sesahoda0 -
301 Redirects Backlinks?
I am wondering how many people still getting results from 301 redirects from high authority expired domains..? I read few case studies on detailed dot com where the shared some people still making big bucks from this strategy which i think 10beast also implemented few years back.? Is it worth it to test out 301 redirects to money sites.? How many people on the moz community here have implemented this strategy in practical and can share some insights and pros and cons of doing 301 redirects? Many Thanks.
Technical SEO | | asifseo0980 -
Backlink Redirection as Backlink Building Strategy?
Just checking in - i'm working on a site with tons of broken backlinks from high authority sites. For instance, I've discovered that some 90% of their backlinks are broken, and these are from highly recognizable, name brand magazines, newspapers, blogs and the like. Right now, the site has a Domain Authority of 48 (better than most in the industry from what i am learning) yet as the site has been around for years and has gone through 5 redesigns, there is an absolute ton of solid inbound backlinks that are getting 404's. Using Screaming Frog (list mode) I've also learned there are a ton of 301's that turn out to be redirecting to 404 pages so that also starts to add up. I always knew this was a problem / opportunity and I've always considered it a high priority to fix (301) broken links of this sort to improve ranking (you know, using htaccess or WordPress Redirection tools) -- and to avoid multiple redirects wherever possible. In fact, I consider it a basic all-win, no-lose strategy. I always assumed this was the case and I also assume this will continue to be so. However, as a professional, I always want to double check my assumptions every now and then... Is this still considered solid strategy? Are there any issues that one should look out for?
Technical SEO | | seo_plus0 -
Pages with Duplicate Page Content Crawl Diagnostics
I have Pages with Duplicate Page Content in my Crawl Diagnostics Tell Me How Can I solve it Or Suggest Me Some Helpful Tools. Thanks
Technical SEO | | nomyhot0 -
Should We Index These Category Pages?
Currently we have marked category pages like http://www.yournextshoes.com/celebrities/kim-kardashian/ as follow/noindex as they essentially do not include any original content. On the other hand, for someone searching for Kim Kardashian shoes, it's a highly relevant page as we provide links to all the Kim Kardashian shoe sightings that we have covered. Should we index the category pages or leave them unindexed?
Technical SEO | | Jantaro0 -
Page not cached
Hi there, we uploaded a page but unfortunately didn't realise it had noindex,nofollow in the meta tags. Google had cached it then decached it (i guess thats possible) it seems? now it will not cache even though the correct meta tags have been put in and we have sent links to it internally and externally. Anyone know why this page isn't being cached, the internal link to it is on the homepage and that gets cached almost every day. I even submitted it to webmaster tools to index.
Technical SEO | | pauledwards0 -
Change in url structure - added category page
I have recently started an e-commerce website and have now changed the url structure and added another level to my category pages. So where it before was www.website.com/shirts it is now www.website.com/clothes/shirts. So I added the clothes category (just an example) before the shirt category and am now finding that the old url is still found in the search index and is still live on my site. How could this be? I use wordpress and simply change the urls in the backend. The products are still under www.website.com/product/blue-shirt-123 so they won't be affected but I suppose it now means I have duplicate category pages? So my question is: Should I 301 the the old category page (www.website.com/shirts)to the new url (www.website.com/clothes/shirts). And how can the old url still be live on my site? If this was a bit unclear, please let me know. Appreciate your replies!
Technical SEO | | bitte0 -
Domain Authority and Page Rank concerns when using CNAME
In the event that a person uses a service like Blogger or a photo service like Photo Shelter, but use a CNAME to resolve example.blogspot.com or example.photoshelter.com to example.com, how does that affect Domain Authority and Page Rank in real world results, and how does it affect the user when/if they leave the service and establish their own site? For example: A client has a blog on Blogger called johndoephotography.blogspot.com but uses CNAME so what is shown is johndoephotography.com. The Domain Authority is quite high since he is really on Yahoo's domain. How does that affect SERP rankings? Is it ignored, since it is merely a sub-domain, or does the parent domain actually give a benefit? The second part: If John Doe decides to host his own WordPress blog, what happens to that domain authority? Has he lost it all?
Technical SEO | | WilliamBay0