Placing video testimonials on website vs. YouTube
-
We have produced a number of video guest testimonials.
Any SEO considerations or other hosting it on our website (what software to use?) vs. YouTube (and just embedding it on the webpage)?
Are there certain situation or circumstances when YouTube is not the best choice for placing video on a website?
Thanks.
-
My memory is a bit vague here but it should put you in the right direction.
When you choose to embed videos there should be an option for "play related videos" or something similar. Make sure to not select that box. It should add a parameter to the URL along the lines of "&rel=0".
For advertising, if you are a YouTube partner channel, then you can disable ads on any of your videos. Otherwise, as long as you do not include any copyrighted material in your video I believe you are ok. This includes the audio track.
-
Thanks for the thorough response. It's clear that YouTube is the way for us to proceed. Forgot that it's the 3rd largest search engine.
Clearly the advantages are significant.
I'll have to see how to control for competitor links and advertising.. hopefully this is not too technical.
Thanks for your great help.
Alan
-
The best location to host videos would depend upon the content of the videos and your overall goals.
YouTube hosting offers:
-
#3 ranked website in the world. Huge user base
-
Google owns YouTube. When I post a video on youtube I consistently see it listed in Google within 2 hours.
-
YouTube offers the videos in many formats. If you upload in 1080HD, it will be offered in 240, 360, 480, 720HD, 1080HD so users can choose the version they prefer based on their connection quality. Also YouTube uses a Content Delivery Network which significantly improves playback speeds by offering local servers for users.
-
YouTube comments and thumbs up/down is very popular means of engaging users and generating content.
-
your videos may contain unwanted ads or links to other videos from competitors if not set up correctly.
Vimeo and other video hosts:
-
not as popular as YouTube, but each has a dedicated user base and is most likely more popular then your site. Sharing an occasional video on these sites will add exposure for your videos.
-
the other points mentioned for YouTube apply to the many other providers, but to a lesser degree
Local hosting
-
while you could offer the video in many versions and offer a CDN, most websites used by small companies do not so you miss out on those advantages. If videos do not play back smoothly, the user experience is significantly lowered.
-
video content takes a large amount of disk space and bandwidth which can be a cost issue for small sites
Most often small sites can host the video on YouTube or Vimeo then display the video on an embedded player from their website.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Youtube SEO Resources
Does anyone have any recommendations for Youtube SEO Resources in 2016? I've done a lot of work with Local SEO on video but having to move up a notch to national SEO in a competitive field
Image & Video Optimization | | abisti20 -
Question about Wistia and possible other Video Solutions for better SEO?
We are considering using Wistia as a more SEO-friendly video solution. In our preliminary tests, we like what we see with the exception of one thing. There is no way for video users to toggle the interactive transcripts on and off. From an aesthetic viewpoint, our team finds the scrolling text extremely visually distracting. For usability and SEO purposes, we know that having the transcript there is important. Unfortunately in the embed codes, you are limited to either including the interactive transcript, or leaving it out. There is no mechanism to allow users to view it if they want to, but leave it off if they don.t Has anyone here created a workaround for this problem or found another solution, like Wistia, that has a more aethetically pleasing and user-friendly presentation of trascripts/captions? Thanks! Dana
Image & Video Optimization | | danatanseo0 -
CTR of Video Rich Snippet vs. Normal SERP
Hi there, We were ranking no. 1 for one of our key terms for a long time, however a competitor of ours by the looks of it purchased a load of private blog network links and managed to shift above us. The page we rank for on that term has a video with the markup to trigger a video box rich snippet (which i've noticed never seems to be given on position 1 but can be for 2 and below) - so that is now what our entry in the SERPs is. Since then we have actually dropped down to 3rd, with the web page now being in 2nd not having any new links / content in a very long time. Therefore I was wondering if anyone had any ideas about whether the video box could actually reduce CTR which could have resulted in us dropping down to 3rd ? The meta description text seems to be reduced to 100 characters with the vid box, so we're not getting our full message across where the others in the results are. My natural assumption would be that the video box would gain a higher CTR, but i'm thinking this may not be the case for us. Does anyone know of any data relating to the video box in the SERPS ? Many thanks, Stuart MtsbA.jpg
Image & Video Optimization | | stukerr0 -
I understand that in addition to video sitemaps, a transcription of a video, if presented properly will help google and may help SEO. I cannot find information on the basics to add transcription properly to a page. Advice or direction appreciated.
Looking for guidance or information on the nuts and bolts of how to use transcriptions with video.
Image & Video Optimization | | hughman0 -
Google Maps/Places in Organic SERP
This question is regarding having a Google Places snippet consisting of your business location and opening hours appearing in Google SERP when the business name is searched for. One of our competitors who has a location within their name e.g. 'Widgets of Oxford' have a Google Places snippet appear on the RHS of the search results (where Google Ads usually go) when searched for. We are trying to replicate this for our business but cannot seem to find any information relating to doing this apart from that this only appears for them as they have a location in their name. This is because we see a similar snippet when we search for our business name in the format "OurBusinessName in OurLocation). Any help on this matter would be greatly appreciated.
Image & Video Optimization | | jannkuzel0 -
Link from youtube
Does uploading our video to youtube, with link pointing back to our site, is counted as backlink to our site ?
Image & Video Optimization | | seoug_20050 -
Are there any negative side affects to posting the same video to both YouTube & Vimeo
I had heard that Google frowns upon duplicate content so if I were to post the same videos to both YouTube, Vimeo and others, could that have some kind of negative impact, such as the video showing up lower in the SERPs?
Image & Video Optimization | | kgpaul0 -
Will linking to my citation sources help google recognize them / credit my places account?
Or does google treat this behavior the same way as a reciprocal link and discount any credibility of the citation?
Image & Video Optimization | | adriandg0
