Next Steps: Following Fixed On-Page Efforts
-
A client of mine migrated their website from one platform to another. The site is primarily about lead generation. The individual managing the migration did most of the right things: They thinned out poor content, they set up the appropriate canonical tags and 301 re-directs, the did outreach to quality websites providing inbound links and were able to achieve a reasonable level of URL updates to new URL structure, they cleaned up most of the on-page user experience and on-page keyword items (title tags, meta descriptions, HTML/JS/CSS coding, usage of HTML5 structure for headers/body/footers, etc.
During the transition, about a dozen primary keyword phrases lost impression and traffic volume - and most likely conversions. A simple analysis showed that the content and on-page elements in these cases were likely muddled with an unclear strategy. Too many different concepts were co-mingled and thus they lost rank on these relevant terms.
Working with the client, we've created a few new pages to separate these important concepts, created nice new content and updated all the on-page elements. We've also altered the 301 redirects and canonicals to better associated backlinks to these divided pages. We've also updated the sitemap and submitted.
Okay - all sounds good - now my question is: So what? What happens next? Should I request a fetch from Google? Should I run a campaign / article that discusses each of these concepts separately and then point the readers to these pages to drive some traffic to the new pages associated with those keywords? Is that even necessary? How do I get Google/Bing to recognize the client uncovered and repaired their previous error - and how long should this take? Days? Weeks? Months?
Thanks
-
Hello Steve,
It is difficult to say how long it will take because Google handles different sites at different speeds depending on things like domain-level trust metrics, how often the pages get updated, how easy the site is to crawl, etc...
Generally speaking, bouncing back after a complete site migration takes a couple of months, which can be shortened by following best practices, most of which it sounds like you've already done.
I would submit a new XML sitemap (replace the old one) and then fetch these new pages as Googlebot. Then if you want to write a useful blog post that links to those pages it would help get them crawled and indexed, while also building some internal pagerank for them.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No follow on class - is it correct?
Quetstion, Due to some recent SEO issues on our website on an audit, we found that a potential risk could be all the semi-sitewide links derived from a buy now pay later provider's code in our source code. Our developer implemented Rel= no follow in the following context... <p class="afterpay-paragraph" style="display:block; margin-top:0.3rem;" rel="nofollow"></p class="afterpay-paragraph" style="display:block;> Is what the developer has done, adding it as a class correct? and will it work correctly for SEO? or should i tell the developer to go back and include the no follow code instead as href="https://www.afterpay.com/terms" rel="nofollow"> and add the same to each external .png link too? | |
On-Page Optimization | | oceanstorm
| | |
| | or make 4 interest-free payments of |
| | |
| | fortnightly with |
| | [https://www.afterpay.com/terms](<a class=)"> |
| | |
| | src="https://static.afterpay.com/integration/product-page/logo-afterpay-colour.png" |
| | srcset="https://static.afterpay.com/integration/product-page/logo-afterpay-colour.png 1x, https://static.afterpay.com/integration/product-page/logo-afterpay-colour@2x.png 2x, https://static.afterpay.com/integration/product-page/logo-afterpay-colour@3x.png 3x" |
| | width="100" height="21" alt="Afterpay"> |
| | More info |
| | |
| | |
| | |0 -
Form Only Pages Considered No Content/Duplicate Pages
We have a lot of WordPress sites with pages that contain only a form. The header, sidebar and footer content is the same as what's one other pages throughout the site. Each form page has a unique page title, meta description, form title and questions but the form title, description and questions add up to probably less than 100 words. Are these form pages negatively affecting the rankings of our landing pages or being viewed as duplicate or no content pages?
On-Page Optimization | | projectassistant0 -
Page Rank drop from 4 to ?
Our site (ecommerce) has been around since 1998. The pagerank has gone from a 4 to a ? The Moz score is still good, but traffic is way down. Never got a warning from Google, and were never part of a BH linking scheme? I'm puzzled? There are some duplicate content issues and missing meta tags, but they were on customer login pages that we have since blocked? Thanks
On-Page Optimization | | rglaubinger0 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
How should i optimize this page
Hi, i am having major problems in optimizing this page as it is a magazine site. On normal sites i have no problem in optimizing the page to get the correct keywords to come up in the search engines but since the upgrade and also because it is a magazine site, i am having problems on how i should do this. my site is www.in2town.co.uk and i am trying to optimize the page for the following keywords lifestyle magazine online magazine lifestyle news Life and Style articles healthy lifestyle i am trying to make sure that google knows what the magazine is about, as i know have dropped down the rankings since the upgrade and for lifestyle magazine we were number one in google for such a long time but now we are on page 9 and this is our home page. we are seeing sites that have hardly any content ranking above us for this keyword i have a small intro which i have just put in the past few days at the top and we have a welcome in the middle which is here. Welcome to In2town Lifestyle Magazine Our Lifestyle Magazine is a fresh, innovative and vibrant online magazine offering you the best in health,fitness and life & style features, as well as modern lifestyle, beauty, fashion, personal finance and entertainment. Over the years In2town Lifestyle Magazine has established a reputation for quality articles and informed lifestyle and health features thanks to our experienced team of editorial professionals. By reading our online Lifestyle Magazine, you will be able to enjoy the interesting mix of entertainment features, health and lifestyle news as well as finding out what is happening in the celebrity world. We are always happy to hear from our readers, if you have lifestyle news or a story that you feel our readers would be interested in then please do contact us. xxxxxxxx but i would like to get rid of that section as i am going to put the latest articles there. any advice on how to sort this mess out would be great
On-Page Optimization | | ClaireH-1848860 -
10 Mobile Pages. 5 Desktop Pages. Canonnical to where?
I have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks
On-Page Optimization | | Imajery0 -
Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Dear MozSquad, Can anyone check our site and let me know if there's anything super apparent that would cause Bing to treat us like a bum on the street? I recently made some structural changes which really helped with Google, but Bing didn't even budge. It's a lot harder to keep up with all the SEO initiatives I have in mind with it being a small start-up where I'm responsible for planning the entire Internet Marketing campaign, giving constant input on UX and site design, etc on top of 900 other things, so I figured it'd be a good time to use The Moz to help a brother out. Ideas? Domain: homeandgardendesignideas.com (yeah, I know it's a little long =P)
On-Page Optimization | | zDucketz0 -
Duplicate Page Title
I have a dating site, it's got a lot of duplicate page titles, most of them are the language buttons for the users to view the site in there language. but I think it's obvious that the buttons don't have anything to do with it. I'm thinking that page tittle is basically a description of what the site is. like for an example "online-dating" is this it? please tell me in terms for a dummy, how to fix it.
On-Page Optimization | | clickit2getwithit0