LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
-
Hi Folks,
I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority.
I'm coming across some conflicting data regarding how useful it is.
Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be:
- Is it a viable B2B marketing platform?
- Is it a good place to build brand and industry authority?
- What techniques would you concentrate on over others?
Any advice on the subject would be great. Thanks, folks.
Regards
Gareth
-
It would depend on the type of business you offer and how much you use LinkedIn - same as any other Social Media platform I guess.
We have used it and seen some good traffic come through to our website, hard to tell how much business it has given us directly but we use it to interact with other businesses and have had some good feedback from it.
Joining 'Groups' and sharing content to them has proven to be quite successful but be specific with the groups that you join as the content you are sharing will have to be relevant.
Best thing to do in your situation would be to trial it for a couple of months to get a feel for what your target audience would be from LinkedIn and how relevant they would be to the business. Try communicating with the audience in different ways throughout the trial, maybe do some split testing to see what gets the best response.
Be active and share relevant and useful information
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a lot traffic off branded search terms boost non-branded terms?
A site I work for has tons of organic traffic coming from branded terms like BRAND, www.brand.com, BRAND + Product, BRAND + question, etc. They also have a lot of non-branded terms, coming through. Overall a strong site. I've also seen websites for lawyers on TV with plenty of spammy links, almost no good ones, but nonetheless they rank well for their terms. My intuition says these are related, that the more people search for your brand, the more Google recognizes your authority relative to your keywords. Is this possible, or am I misguided?
Branding | | krausdigital0 -
My 40 year old, well established business has a brand name that I think is hurting my SEO. Need advice please.
Our business brand name has words in it which when we were using it as our domain name, was a) bad for our SEO and b) got our emails marked as spam in our client's inboxes. This was not a problem when we first got online, years ago. It eventually became problematic, but we didn't realize it for some time. When we realized the issue, we simply changed our domain name to something more SEO friendly, using exact match keywords. This was fine for a while, but eventually, algorithms changed again, and now with Google putting an emphasis on Brand Names and not looking as kindly on exact match keyword type domains, we are again at a place where we don't know what to do. We can't change our brand name. I don't want to post our real name or business here, but I will give an example. Brand Name: Living Free Travel The Issue: "Free Travel" gets blocked by spam filters, gets us useless traffic from people looking for free travel (which makes out bounce rates very high), gets our domain blacklisted. The Solution: travel2europe.com is the website of Living Free Travel The New Issue: travel2europe.com is not our brand, and probably doesn't look like one to Google, especially since on our site, travel2europe.com is never really mentioned because it is only our domain, not our brand. "Living Free Travel" is generally the anchor text for travel2europe.com wherever we are linked to. We assume this mismatch is problematic for us in ways we don't even know. Are we screwed? Need advice, please. THANK YOU.
Branding | | benenjerry0 -
Which domain/subdomain strategy would be better?
I have multiple subdomain based news website. Each subdomain is in the format languge1.newsdomain.com, language2.newsdomain.com etc. These are not mere translation of one site into another but giving content tailored for the language and culture of the audience it serves. In essence they are related but different. When it comes to "english" I have two options. Option1. Create english.newsdomain.com using the same format and use the main www.newsdomain.com as a launching pad (navigation site) which allows the user to choose language and goto appropriate site. This gives the advantage of creating a common brand of newsdomain.com for all languages. There won't be any other content on this www.newsdomain.com Option2. Use www.newsdomain.com for english content and only allow the list of other sites as footer or part of menu. This gives the advantage of having main domain with content (and links and other benefits) but makes it a bit difficult for users who do not speak english, to find their destination. Any thoughts which is better or worse?
Branding | | Maayboli0 -
Should the Facebook page be just the brand name or also include keywords?
Hi. Do you recommend that a company's Facebook Page be just the Brand Name, or should it include some keywords in the title?
Branding | | JonsonSwartz0 -
Is Rel=author appropriate for non-article type pages, a.k.a. business websites
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows... Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs? I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
Branding | | Twinbytes0 -
What are some good ways to market a used car sales site?
I have thought of using craigslist and other classified ads, social media and of course good old SEO. What else can be done to drive traffic to a used car website?
Branding | | MangoMan160 -
List Quick and Dirty places to seo-tag images/content for new brands
I'm helping a new brand (service industry) to try to dominate the first page for their own name. They have a name that also exists in another state AND a negative Yelp review which (shows up #4, whilst they show up #1 on google unpersonalized search). Aside from Linkedin/Facebook/twitter, what are good places to Tag Images and have them show up under the search for this company's name. This is a picture/heavy industry (jewelry) and I'm looking to create profiles on several sites that would immediately show up if I tag the content properly. Are quora/pinterest good choices? I need to grab-bag as many properties as possible. Secondary question: would these properties on quora etc, respond well to exact-match anchor text links to shoot them past the negative yelp rating that is showing up #4 for their brand?
Branding | | ilyaelbert0 -
Anybody use Twibbon to promote a website/cause/event?
I stumbled across Twibbon today - it's a service that basically creates an easy way for you to brand your Twitter/Facebook pictures, and to allow others to promote your cause as well. I'm not sure if I'm late to get on board here or if this is a relatively new thing, but it seems pretty cool. I can definitely see this really working out for promoting philanthropic causes. It would also work really well for events - imagine if every speaker at an SEO conference used Twibbon to brand their Twitter/Facebook? I think it would really help with branding, for both individuals and businesses.
Branding | | AnthonyMangia1