Keyword phrase for entire site

[Mysites]

Hey everyone!

I'm fairly new to SEO but I have a large number of sites I'm needing to SEO. I'm a tad confused as to how many keyword phrases I should use throughout my site. For example, my site is www.uluru.travel. I want to rank highlight for the phrase 'uluru tours' throughout the site, as many of my pages list uluru tours and people searching for this phrase are my type of customers. As you can see I've tried to do some basic on page SEO for that phrase by including it in page title, headings etc. But the entire site doesn't seem to rank very well.

Would you guys suggest trying to target 'uluru tours' phrase throughout the entire site of just focus a couple of pages on this term?

Any advice is greatly appreciated guys!

Cheers

[MattRoney]

Hi Lehia!

Something I recommend all the time is to read through Cyrus Shepard's "Keywords to Concepts," which covers topical keyword research. It might help you to understand how best to think about your keyword targeting.

[Mysites]

Hey Moosa, thanks for your advice! I will get onto creating unique tags for each page as mentioned.

[Mysites]

Hey Alick,

Thanks for your tips. I didn't realise this would be a problem...how wrong I was! I have a page called '3 Day Uluru Tours'...would it be a problem to call it this considering it includes the keyword phrase 'uluru tours', or does adding '3 day' to the front create a long tail that will be unique enough?

[MoosaHemani]

As far as my understanding goes about SEO the way you are targeting the keywords on your pages is not the correct approach. My advice is to list down all the keywords head and long tail keywords and then map the keywords on different part of the website accordingly.

I usually target one to two keywords per page and then set the page content accordingly. Once done you will have a clear idea if what pages to target against which page when building quality links back to your website.

It is best to hire a SEO Consultant that can help you with these issues and help you get better visibility in search engine form the keywords that you ideally want to target. If you go with this approach you might not be able to outrank your competitors.

Hope this helps!

[Alick300]

Hi Lehia,

I have checked your website and I found that you are doing on page terribly wrong, you cannot use same meta title/same keyword on two different URL.

Home page meta title and Uluru tours (http://www.uluru.travel/uluru-tours/) have almost same meta title.

You should target 'Uluru tours' for one URL only so it is better to target for URL - http://www.uluru.travel/uluru-tours/

First I would like to advice you to first go through SEO basic so you can understand things very well then you can implement on your website .

Here is one of the best SEO tutorial for beginners @ https://moz.com/beginners-guide-to-seo

Hope this helps.

Thanks