Client would like to 301 redirect the homepage to a category page
-
Hello MOZ Community!!!
I would like your expert opinions on a scenario, please!
My client is an ecommerce company, and currently has one of its category pages outranking its homepage for a few key phrases. The homepage, however, has a better conversion rate. So, the client is asking that we make the homepage the category URL, so http://www.theirsite.com/blue-clothes. The existing homepage URL - http://www.theirsite.com - would 301 REDIRECT to the category page - which would render the current version of the homepage.
Therefore, there would be nothing, ZERO content, on the MAIN URL: http://www.theirsite.com
Has anyone ever done this before? What are the pros and the cons of this practice?
Here is my same client, for reference: https://moz.com/community/q/issue-with-category-ranking-on-page-1-vs-homepage-ranking-on-page-2
-
Really appreciate this, thank you!
-
There are a lot of theoretical reasons...
1. In redirecting the homepage, you could potentially lose or dampen the results that the homepage currently enjoys (while not as much as the internal page, at least it has some)
2. The redirect might not successfully pass on all link juice (ie: perhaps some link decay rate is applied)
3. You lose the great potential opportunity of getting double listings for keywords!
-
Russ, would you be able to let me know why it is a bad idea to redirect to an internal page? I need to let the client know the cons of this practice.
-
Hi Russ, I completely agree. Thank you!
-
I'm completely agree with Russ Jones, also wouldn't recommend to redirect homepage to internal page.
Thanks
-
I have seen websites rank well using internal pages as their homepage, and have worked on quite a few. However, I wouldn't recommend it. Why not simply improve the conversion rate of the internal page by improving its layout?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long will old pages stay in Google's cache index. We have a new site that is two months old but we are seeing old pages even though we used 301 redirects.
Two months ago we launched a new website (same domain) and implemented 301 re-directs for all of the pages. Two months later we are still seeing old pages in Google's cache index. So how long should I tell the client this should take for them all to be removed in search?
Intermediate & Advanced SEO | | Liamis0 -
Can I undo 301 redirects to purchase site
A website I am thinking of buying has 301 redirected all pages on his site to one page that explains the site is closing down. If I tell him to change the 301 to 302s will I be able to recover the old pages on the site and keep the authority, rankings and link power of the old pages and not the "Closing page"? Is all i have to do is undo the 301 redirects and everything will go back to how the site was before the 301s were in place? Or will I lose all the link power on individual pages because they already transferred to the "Closing page"? Thanks!
Intermediate & Advanced SEO | | atomiconline0 -
301 redirects for a redesign.
About to completely redo a client's site and I want to make sure I don't loose our link juice. The current site is a old template site from another provider. They host it and we do not have access at all to the site itself, so there will be no transferring of the site from server to server because they feel the site is their property. Basically the site is a monthly service not a product. So this will be a completely new website, including new URL structure. So my question is how do keep the link juice flowing to the new site? I know I need to use 301 redirects, but do I rebuild those old URLs on my site and redirect them to their new counterpart or what? The link profile is not that impressive, maybe 15 back links (all mainly going to the homepage). But they all are local and coming from pretty good domain authority. But its keeping us ahead of our competition. Back story: This is one of my local search clients, we now have them ranking #1 across the board in the local packs. After analyzing the traffic, they are losing 75% of all traffic because of the sites design. So a new site is a must. I build a lot of websites, but have never worried about the back link profile before now. Thanks for all your help!
Intermediate & Advanced SEO | | masonrj0 -
Landing pages "dropping" and being replaced with homepage?
Hi Moz People Happy new year to all, I have an interesting one here. I have recently been making some landing pages and they have all pretty much hit page 1 for the search terms I've focused on (UK Domain). Up until this morning the landing page was the 8th organic result on the UK domain. However I have checked this morning and the landing page has dropped below the top 50 and instead our homepage is now showing as the last organic result on page 1. This is intriguing to me as it has also happened to a couple of other landing pages I have made. Is this due to the relevance being driven higher by the landing pages but overall the homepage is more important to Google? Do you guys think this might start happening to the other pages that I have created? Any input would be appreciated! ( Ill give you links and search terms if you want to take a look for yourselves but I try to refrain from "self advertising" ) Happy Thursday Mozzers ! Jamie
Intermediate & Advanced SEO | | SanjidaKazi0 -
301 Externally Linked, But Non-Producing Pages, To Productive Pages Needing Links?
I'm working on a site that has some non-productive pages without much of an upside potential, but that are linked-to externally. The site also has some productive pages, light in external links, in a somewhat related topic. What do you think of 301ing the non-productive pages with links to the productive pages without links in order to give them more external link love? Would it make much of a difference? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Big 301 Redirect Help!
Hey guys I need a little help with setting up a big 301. Background: It's a bit of a mess as the old site is a total mess after being online for 10 years plus. It has html and php pages, and a mod rewrite to redirect old html links to the newer php version of those pages. It's now moving to a new site and as the domain name and URL structure has changed we can't use any fancy regex and have to do a page to page redirect. There are 1500 pages to redirect. However, the old site has thousands of linking root domains, and some of these are to the old html pages (which currently redirect to the php pages) and some to the newer php pages. Question: My initial plan was to leave the mod rewrite and only redirect the php pages. That means 1500 individual redirects instead of 3000 if I individually redirect both the php and html pages. I'm not sure what's best to be honest. We don't really want multiple hops in the redirect (html>php>new site), but surely 1500 redirects is better than 3000! Does anyone have any advice on which option may be best, or even a better option? Thanks 🙂
Intermediate & Advanced SEO | | HarveyP0 -
How can we improve rankings for category pages
Hi Everyone, I have a dog breeder site I'm working on and I was wondering if I could get some tips and ideas on things to do to help the "category" pages rank better in search engines. Let's say I have "xyz" breed category page which has listings of all dog breeders who offer that particular breed, in this case "xyz". I have certain breeder profile listings which rank higher for those terms that the category page should be ranking for. So I'm guessing Google thinks those breeder profile pages are more relevant for those terms. Especially if well optimized. I know thin content may be my problem here, but one of our competitors dominates the rankings for relevant keywords with no content on their category pages. What do you all suggest?
Intermediate & Advanced SEO | | rsanchez0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640