How do I track a primary domain and a subdomain as single site in Google Analytics?

[Evan34]

Our website consists of a primary domain (marketing focused) and subdomain (ecommerce platform). The two sites look and function as one site even though they are using different technology.

I would like to track the primary domain (example.com) and the subdomain (shop.example.com) as a single site in Google Analytics. The subdomain will be set up with GA ecommerce tracking as well.

Can someone provide an example of the GA snippet that each would need?

[DmitriiK]

I haven't read that article before, but from quick glance it does sound right and make sense, so, most likely yes, you'll have to do that. However, it's not required, it's just for ease of reading your google analytics data.

[Evan34]

What about ignoring self-referrals, prepend hostname to request URIs, and Ga.js / doubleclick.js only: set domain name?

Do I need to do any of that?

https://moz.com/blog/cross-domain-subdomain-tracking-in-google-analytics

[DmitriiK]

Hi. In new Universal Google Analytics you don't have to do anything special. Just use the same GA code on both domain and subdomain.

https://productforums.google.com/forum/#!topic/analytics/H3Q55xn91Pk