Duplicate Content Brainstorming

[slidescamp]

Hi,

New here in the SEO world. Excellent resources here. We have an ecommerce website that sells presentation templates. Today our templates come in 3 flavours - for PowerPoint, for Keynote and both - called Presentation Templates. So we've ended up with 3 URLS with similar content. Same screenshots, similar description..

Example:

https://www.improvepresentation.com/keynote-templates/social-media-keynote-template

https://www.improvepresentation.com/powerpoint-templates/social-media-powerpoint-template

https://www.improvepresentation.com/presentation-templates/social-media-presentation-template

I know what you're thinking. Why not make a website with a template and give 3 download options right? But what about

https://www.improvepresentation.com/powerpoint-templates/

https://www.improvepresentation.com/keynote-templates/

These are powerfull URL's in my opinion taking into account that the strongest keyword in our field is "powerpoint templates"

How would you solve this "problem" or maybe there is no problem at all.

[slidescamp]

Thanks for your in-depth explanation. Siteliner shows:

Duplicate Content: 24%
Common Content: 58%
Unique Content: 19%

We will probably opt-in on the first strategy

[donford]

Hello,

This is a very common challenge in Ecommerce.

You have a couple options to consider.

1. Keep the existing format but add more unique content to each based on the type. For example on the Powerpoint template you could add at least a paragraph on PowerPoint and how this template works inside the program, a video of you downloading it, opening it, and modifying it with some test data.

2. As you pointed out, one page with 3 different download options.. you can even use this option to up-sell a bundle which includes all 3.

As it is now Google is going to pick one of those pages and index it and basically ignore the others as duplicate content. You may actually have further issues throughout the site due to the shear volume of similar content on each page (the bulk of the page's content is exactly the same baring the item's description). You may need to evaluate how you present all the other info on this page (how it works, what others are saying, whats in this template, whats included etc..) all this is leading to many pages with a lot of the exact same content. If other of your pages are displaying all this info as well, the one paragraph description may not be enough to make the page unique to a search engine.

You can review your site on Siteliner here.

Again this is a big challenge for most Ecommerce sites, especially those with a lot of products. However, for smaller sites with less products it is important to focus on each one of these products and write unique, compelling, informative content that sets you apart from the larger sites.

Hope this helps,

Don