Decline in rankings

[Imy84]

Hello everyone,

Our website has NOT yet ranked on page 1 for any of our keywords but something strange happened two days ago when we noticed that 7 of our Leeds keywords and 2 of our Manchester keywords were ranking between position 5 and 8 on ''page 1'' so we made a list of them. To make sure that we were not mistaken, we checked this at 3 different occasions over a period of 3 hrs and 2 of my colleagues witnessed this too. We were really overwhelmed as we were not expecting this rise at all. But we were shocked when we rechecked these rankings today and noticed that ALL these rankings have dropped from position 6-7 to 15-25 and this has happened for 9 keywords. There has been no Google message in the webmaster tool etc. Has someone ever noticed something similar. At the time of rise in rankings, we were spending huge money on PPC campaigns, could that be a reason why our organic rankings went really high??? I dont think there is a connection between organic and paid rankings but that is the only thing that I can think of really. Any advices will be highly appreciated

Thanks in advance

[Imy84]

Hi Mirko Obkircher,

Many thanks for a detailed response. Its very much appreciated

[ennovators]

Hi Imran,

Fluctuations in keyword rankings are quite common as the algorithm is permanently changing. So before getting worried I would wait a bit to see if you jump up again or not. Things you might consider in your case are; If you recently changed/optimized something on your LP it is natural, that your ranking drops at the first place.

Regarding you concern about your PPC spendings; This has nothing to do with your Organic Rankings and is def. not the reason for your drop.