Paid Comparison Shopping Engines
-
I am looking into starting to use the comparison shopping engines. Any ideas on where to start wtih this? Is there a good place to go that would manage all the different sites?
-
Shopping comparison(SC) sites work of a product data feed which is specific to every site. So you've got two options
1. Create a data feed for every SC site you want to use or
2. Use a third party such as www.godatafeed.com who will take one feed from you and create the multiple specific feeds
Some SC sites have implemented a bidding system others use a fixed cost per click. If you go for the first option you can use Analytics software to optimise your feed (optimise titles/descriptions to increase CTR, remove items which have high Cost/Conversion). If you go for the second option, they will most likely optimise feeds for you.
-
Hi Nicole,
Did you make any decisions on comparison shopping engines? Do you have anything you can share with us that others might find helpful, or do you have some more questions still? We're going through and trying to clean up the questions that are still marked unanswered. Thanks for your help!
-
We have been managing clients data feeds for the comparison shopping engines for 2 years. We use Pricegrabber, Nextag, Shopzilla, Google Product Search, and Bing Merchant Center to name a few. We use a product called GoDataFeed to manage all our feeds. It is $99 a month and once you get the hang of it is so much simpler than trying to manage all the feeds manually. Also a great resource to check out that took us forever to find is called CPC Strategies, and their blog has useful information at http://blog.cpcstrategy.com/. They also put out the quarterly comparison of all the shopping engines. Hope that helps.
-
You want to place banner ads on them or you want your stock to appear on their sites?
If the former you're looking for an ad buying agency (assuming you don't want to do it yourself), if the latter you're probably going to have to provide the sites an API into your product database so they can query stock and prices.
-
I want to advertise on them. But I want to hire it out to someone who knows how to efficiently market designer goods.
-
Starting to use them how?
You want to build a comparison site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks
Paid Search Marketing | | MWM37721 -
Paid Conversion as Organic Conversion - (gclid stripped)
Hi, I have redirect a page using 302 but after redirect paid conversion is start appearing as organic conversion before that tracking was working fine. When I checked I found 'gclid' stripped after 302 redirect. How can I fix this ? Thanks
Paid Search Marketing | | Alick3000 -
Is High PageRank Quality Related But Paid Directory Listing Still Work?
Hi, We are a local cleaning company in Singapore specialising in all types of home and office cleaning service. My question is after the Google Penguin, does high PR but paid directory still working?
Paid Search Marketing | | chanel27
Or it will be considered a toxic links. It is getting harder to do backlinking now so we really need to be very careful here.0 -
Questions on Paid Directory Links...
Hi Moz Community! We have a client in the manufacturing industry that is listed in Thomasnet.com for a about 75 different terms. For those that might not know, this is a paid directory site that ranks extremely well and has a very high DA at just under 90. These 75 different terms have spanned about 9,000 "dofollow" links on Thomasnet.com around 4 months back, right about the same time as the Penguin 2.0 update. The link profile for this client had around 2,000 links prior to the 9,000 additional links, and our team is unclear if we should be concerned about these paid directory links. The organic rankings have dropped a bit, but that might be because of a more general Penguin update and not be directly tied to this paid directory. I'm looking for some general guidance and recommendations in this paid directory space and help with Thomasnet.com if available. Should these links be requested as changed to "nofollow"?
Paid Search Marketing | | zadro
Will Google see this domain as one major domain link?
What other recommendations/experience with "quality" paid directories can be expected? Thanks much and look forward to your comments and discussion. Dario0 -
Do organic penaltys affect paid prominence?
This is a hypothetical question, we're pitching to a potential client tomorrow and I noticed they currently rely almost entirely on AdWords but engage in some pretty sketchy link building schemes. And so that got me thinking, is there any evidence to show that when a site is penalised for their organic results it has an affect of any kind of paid searches?
Paid Search Marketing | | AndieF0 -
Google Shopping Best Practices
We have a google shopping feed setup for an existing ecommerce website. We now have a new unrelated ecommerce website and want to setup a google shopping feed for that website. Is it best to add that feed to the same adwords account as the previous website or to create an entirely new adwords account login for the new site?
Paid Search Marketing | | JGar-2203710 -
What is the definition of 'Paid links' for Google ?
Many high authority sites are doing paid text linking and linking sites through 'Sponosred linking' sections, But, Google does not seem to be bothered. Just because they are already ruling the industry. Sponsored links are obviously not natural, they are absolutely paid, still Google is giving them priority that is why only people are paying huge for them. Please go through the website http://goo.gl/tgfH and see "Sponored link" section So, What actually Google considers as paid link? nNolr nNolr
Paid Search Marketing | | koamit0
