Paid Comparison Shopping Engines
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I am looking into starting to use the comparison shopping engines. Any ideas on where to start wtih this? Is there a good place to go that would manage all the different sites?
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Shopping comparison(SC) sites work of a product data feed which is specific to every site. So you've got two options
1. Create a data feed for every SC site you want to use or
2. Use a third party such as www.godatafeed.com who will take one feed from you and create the multiple specific feeds
Some SC sites have implemented a bidding system others use a fixed cost per click. If you go for the first option you can use Analytics software to optimise your feed (optimise titles/descriptions to increase CTR, remove items which have high Cost/Conversion). If you go for the second option, they will most likely optimise feeds for you.
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Hi Nicole,
Did you make any decisions on comparison shopping engines? Do you have anything you can share with us that others might find helpful, or do you have some more questions still? We're going through and trying to clean up the questions that are still marked unanswered. Thanks for your help!
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We have been managing clients data feeds for the comparison shopping engines for 2 years. We use Pricegrabber, Nextag, Shopzilla, Google Product Search, and Bing Merchant Center to name a few. We use a product called GoDataFeed to manage all our feeds. It is $99 a month and once you get the hang of it is so much simpler than trying to manage all the feeds manually. Also a great resource to check out that took us forever to find is called CPC Strategies, and their blog has useful information at http://blog.cpcstrategy.com/. They also put out the quarterly comparison of all the shopping engines. Hope that helps.
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You want to place banner ads on them or you want your stock to appear on their sites?
If the former you're looking for an ad buying agency (assuming you don't want to do it yourself), if the latter you're probably going to have to provide the sites an API into your product database so they can query stock and prices.
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I want to advertise on them. But I want to hire it out to someone who knows how to efficiently market designer goods.
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Starting to use them how?
You want to build a comparison site?
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