Is there a way to use your other web properties for successful link building
-
We have two websites that align with it each other:
Site #1 - Industry editorial website that provide high quality, original and current content. This site is mature and has high authority relatively speaking.
Site #2 - Industry resource website that educates general public and insiders about the industry. Content is professionally written with fantastic art and basically breaks down different manufacturing processes/materials and walks people through the benefits.
Would it be a sound approach to add anchor text/link within articles on site #1 to site #2? Below are a few scenarios:
-
Article on site #1 is talking about using [manufacturing process] to make something and site #2has a page that describes [manufacturing process] in great detail.
-
Article on site #1 is talking about using [material] and site #2 has a page that describes **[material]**in great detail.
-
Article on site #1 is talking why its beneficial to use a particular [material] or [manufacturing process] and site #2 has a page that describes all benefits of [material] or [manufacturing process] in great detail.
Obviously, this will only be sprinkled in here and there and not in every article. It should provide users with more insight but will SE's see it that way?
-
-
Personally, I wouldn't go back and forth. I'd pick one and push to the other depending on your goals. If you don't abuse you shouldn't have a problem IMO. You'll need to be extra careful if the sites are registered to the same people and sit on the same c-block.
Link where it makes sense, link to other places, and don't be too heavy-handed and it should be valuable if the sites are disconnected enough (not in the situation I described above re-registration, etc.) and it's actually good for users. Referral traffic should help you determine that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Quickest way to build links?
I'm in furniture e-commerce. I'm not new to e-commerce but I am new to SEO as I used to just hire everything out. What is the quickest way to build or should I say earn links? So far I've just been contacting bloggers and I've built about 4 links through guest posts in the past month. The problem is I can't tell if this is good or bad. I also contacted a niche directory and they liked my content so they are going to include my website in their directory for free next week. Should I continue doing what I'm doing? Do I need to be more aggressive? Suggestions? Thanks guys.
Link Building | | The_Kiwi_Man0 -
Link Building Question
Hi Community, I am currently doing some link building for a client. I have created a case study in the form of an article based around the client on our own website & linked to one of their service subpages so a user can see what kind of work they do. I am also currently trying to rank the exact same service sub page for 'KEYWORD A'. I have used 'KEYWORD A' in the title of the article (/KEYWORD-A-TEXT-TEXT) and built a link (not exact match anchor text but contains 'KEYWORD A') within the article pointing to the service subpage. Our blog post now out-ranks the service subpage by around 5 pages, my question is: 1. How long does Google take to acknowledge that the client's service subpage is more resourceful for KEYWORD A? Any other hints / tips / advice is appreciated! Thank you
Link Building | | SO_UK0 -
SEO Link building from zero in a practical world
Hi, I'm a web developer with good knowledge of SEO friendly web development etc. When it comes to link building Im not quite sure where to start. I have read heaps of articles about building links, but can you guys please tell me how to start building links from 'zero' in a practice world? Im not even sure whether I have anyone who can link to my website or my client's website either 🙂 Thanks heaps.
Link Building | | Uds0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Inbound Links from Web Pages Based in Other Countries
I have noticed that some of my competitors have in-bound links to their sites from high PageRanked websites. But when I investigate the websites, they are based overseas, to be mainly used for linking. Does it hurt them that the sites are based overseas despite the high Page Rank?
Link Building | | findachristianjob0 -
Link building companies for a short term campaign?
Hi! I am not specially good at super fast link building campaign in the UK. My company has launched a website for a special event which is going to be held in a month and I have to boost it super fast. Luckily,the 2-3 keywords we are trying to rank for are not super competitive. Would you recommend any agency which would do this? Thanks!
Link Building | | jorgediaz0
