Is there a way to use your other web properties for successful link building
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We have two websites that align with it each other:
Site #1 - Industry editorial website that provide high quality, original and current content. This site is mature and has high authority relatively speaking.
Site #2 - Industry resource website that educates general public and insiders about the industry. Content is professionally written with fantastic art and basically breaks down different manufacturing processes/materials and walks people through the benefits.
Would it be a sound approach to add anchor text/link within articles on site #1 to site #2? Below are a few scenarios:
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Article on site #1 is talking about using [manufacturing process] to make something and site #2has a page that describes [manufacturing process] in great detail.
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Article on site #1 is talking about using [material] and site #2 has a page that describes **[material]**in great detail.
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Article on site #1 is talking why its beneficial to use a particular [material] or [manufacturing process] and site #2 has a page that describes all benefits of [material] or [manufacturing process] in great detail.
Obviously, this will only be sprinkled in here and there and not in every article. It should provide users with more insight but will SE's see it that way?
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Personally, I wouldn't go back and forth. I'd pick one and push to the other depending on your goals. If you don't abuse you shouldn't have a problem IMO. You'll need to be extra careful if the sites are registered to the same people and sit on the same c-block.
Link where it makes sense, link to other places, and don't be too heavy-handed and it should be valuable if the sites are disconnected enough (not in the situation I described above re-registration, etc.) and it's actually good for users. Referral traffic should help you determine that.
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