Semi-duplicate content yet authoritative site
-
So I have 5 real estate sites.
One of those sites is of course the original, and it has more/better content on most of the pages than the other sites. I used to be top ranked for all of the subdivsion names in my town. Then when I did the next 2-4 sites, I had some sites doing better than others for certain keywords, and then I have 3 of those sites that are basically the same URL structures (besides the actual domain) and they aren't getting fed very many visits. I have a couple of agents that work with me that I loaned my sites to to see if that would help since it would be a different name. My same youtube video is on each of the respective subdivision pages of my site and theirs. Also, their content is just rewritten content from mine about the same length of content.
I have looked over and seen a few of my competitors who only have one site and their URL structures arent good at all, and their content isn't good at all and a good bit of their pages rank higher than my main site which is very frustrating to say the least since they are actually copy cats to my site. I sort of started the precedent of content, mapping the neighborhood, how far that subdivision is from certain landmarks, and then shot a video of each. They have pretty much done the same thing and are now ahead of me.
What sort of advice could you give me? Right now, I have two sites that are almost duplicate in terms of a template and same subdivsions although I did change the content the best I could, and that site is still getting pretty good visits. I originally did it to try and dominate the first page of the SERPS and then Penguin and Panda came out and seemed to figure that game out. So now, I would still like to keep all the sites, but I'm assuming that would entail making them all unique, which seems to be tough seeing as though my town has the same subdivisions.
Curious as to what the suggestions would be, as I have put a lot of time into these sites.
If I post my site will it show up in the SERPS?
Thanks in advance
-
Thanks Andy,
My thoughts here, as I just answered Russ, is that I will keep two sites (the two best performing ones, but go ahead and add great content to one, and that should help me, right? I ask because the other site that is similar is still getting moderately good traffic and it is a site for one of my other agents so it's not really tied to me, so by making my site better and better, it will make hers less and less similar right?
-
Thanks Russ,
That is pretty much what I ended up doing with my site, to where I made it a bit overwhelming for someone to compete with me and as I got super busy (because of the work that I did to my site) others have copied my sites and have started doing what I was doing. I still have higher Domain Authority than they do, and as I get more time like I have now, I will be doing more writing and researching, etc. That has been my goal all along, the only problem is one of the other sites that I have one of my agents on, has a site, pretty similar to mine, but she still gets great leads and makes money off of the site, so I don't want to quickly can that site even though it's very similar to my site. Thoughts on that?
-
Hi,
I would strongly urge you not to run multiple sites. If Google catches on to this, you will end up with a penalty for all of them. This would be seen as a way to try and 'game' the search engine by trying to find ways to get more exposure for keywords. What you will also find is that you are competing against your own sites in terms of keywords, which is never an area you want to get in to.
Look at it from Google's eyes - if they were to ask you why you have 5 sites, what would be your answer? I promise you that they wouldn't let you get away with it.
Best thing to do here is ditch all but one site and concentrate, as Russ suggests, on amazing content. Pull everything back to within one domain and create pages to target specific keywords, but don't make it spammy. Well researched content will win every time and can result in great SERP placements.
-Andy
-
Focus on one site for the time being and make it, without question, objectively, the best site in your area. Blow the competition out of the water. I'm talking thousands of words of content, interviews with neighborhood HOA members, guides to neighborhood schools, recommendations of local restaurants and businesses (great backlink opportunities, syndicated content from GreatSchools or other sites, etc. Literally make it so no other website even wants to compete with yours. Be the best. Don't divide an conquer, just conquer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are feeds bad for duplicate content?
One of my clients has been invited to feature his blog posts here https://app.mindsettlers.com/. Here is an example of what his author page would look like: https://app.mindsettlers.com/author/6rs0WXbbqwqsgEO0sWuIQU. I like that he would get the exposure however I am concerned about duplicate content with the feed. If he has a canonical tag on each blog post to itself, would that be sufficient for the search engines? Is there something else that could be done? Or should he decline? Would love your thoughts! Thanks.
Intermediate & Advanced SEO | | cindyt-17038
Cindy T.0 -
Same product in different categories and duplicate content issues
Hi,I have some questions related to duplicate content on e-commerce websites. 1)If a single product goes to multiple categories (eg. A black elegant dress could be listed in two categories like "black dresses" and "elegant dresses") is it considered duplicate content even if the product url is unique? e.g www.website.com/black-dresses/black-elegant-dress duplicated> same content from two different paths www.website.com/elegant-dresses/black-elegant-dress duplicated> same content from two different paths www.website.com/black-elegant-dress unique url > this is the way my products urls look like Does google perceive this as duplicated content? The path to the content is only one, so it shouldn't be seen as duplicated content, though the product is repeated in different categories.This is the most important concern I actually have. It is a small thing but if I set this wrong all website would be affected and thus penalised, so I need to know how I can handle it. 2- I am using wordpress + woocommerce. The website is built with categories and subcategories. When I create a product in the product page backend is it advisable to select just the lowest subcategory or is it better to select both main category and subcategory in which the product belongs? I usually select the subcategory alone. Looking forward to your reply and suggestions. thanks
Intermediate & Advanced SEO | | cinzia091 -
How to Set Up Canonical Tags to Eliminate Duplicate Content Error
Google Webmaster Tools under HTML improvements is showing duplicate meta descriptions for 2 similar pages. The 2 pages are for building address. The URL has several pages because there are multiple property listings for this building. The URLs in question are: www.metro-manhattan.com/601-west-26th-street-starrett-lehigh-building-contains-executive-office-space-manhattan/page/3 www.metro-manhattan.com/601-west-26th-street-starrett-lehigh-building-contains-executive-office-space-manhattan How do I correct this error using canonical tags? Do I enter the URL of the 1<sup>st</sup> page under “Canonical URL” under “Advanced” to show Google that these pages are one and the same? If so, do I enter the entire URL into this field (www.metro-manhattan.com /601-west-26th-street-starrett-lehigh-building-contains-executive-office-space-manhattan) or an abbreviated version (/601-west-26th-street-starrett-lehigh-building-contains-executive-office-space-manhattan)? Please see attached images. Thanks!! Alan rUspIzk 34aSQ7k
Intermediate & Advanced SEO | | Kingalan10 -
Where is the best place to put a sitemap for a site with local content?
I have a simple site that has cities as subdirectories (so URL is root/cityname). All of my content is localized for the city. My "root" page simply links to other cities. I very specifically want to rank for "topic" pages for each city and I'm trying to figure out where to put the sitemap so Google crawls everything most efficiently. I'm debating the following options, which one is better? Put the sitemap on the footer of "root" and link to all popular pages across cities. The advantage here is obviously that the links are one less click away from root. Put the sitemap on the footer of "city root" (e.g. root/cityname) and include all topics for that city. This is how Yelp does it. The advantage here is that the content is "localized" but the disadvantage is it's further away from the root. Put the sitemap on the footer of "city root" and include all topics across all cities. That way wherever Google comes into the site they'll be close to all topics I want to rank for. Thoughts? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
Duplicate content in Webmaster tools, is this bad?
We launched a new site, and we did a 301 redirect to every page. I have over 5k duplicate meta tags and title tags. It shows the old page and the new page as having the same title tag and meta description. This isn't true, we changed the titles and meta description, but it still shows up like that. What would cause that?
Intermediate & Advanced SEO | | EcommerceSite0 -
Our Site's Content on a Third Party Site--Best Practices?
One of our clients wants to use about 200 of our articles on their site, and they're hoping to get some SEO benefit from using this content. I know standard best practices is to canonicalize their pages to our pages, but then they wouldn't get any benefit--since a canonical tag will effectively de-index the content from their site. Our thoughts so far: add a paragraph of original content to our content link to our site as the original source (to help mitigate the risk of our site getting hit by any penalties) What are your thoughts on this? Do you think adding a paragraph of original content will matter much? Do you think our site will be free of penalty since we were the first place to publish the content and there will be a link back to our site? They are really pushing for not using a canonical--so this isn't an option. What would you do?
Intermediate & Advanced SEO | | nicole.healthline1 -
Handling Similar page content on directory site
Hi All, SEOMOZ is telling me I have a lot of duplicate content on my site. The pages are not duplicate, but very similar, because the site is a directory website with a page for cities in multiple states in the US. I do not want these pages being indexed and was wanting to know the best way to go about this. I was thinking I could do a rel ="nofollow" on all the links to those pages, but not sure if that is the correct way to do this. Since the folders are deep within the site and not under one main folder, it would mean I would have to do a disallow for many folders if I did this through Robots.txt. The other thing I am thinking of is doing a meta noindex, follow, but I would have to get my programmer to add a meta tag just for this section of the site. Any thoughts on the best way to achieve this so I can eliminate these dup pages from my SEO report and from the search engine index? Thanks!
Intermediate & Advanced SEO | | cchhita0 -
Duplicate content even with 301 redirects
I know this isn't a developer forum but I figure someone will know the answer to this. My site is http://www.stadriemblems.com and I have a 301 redirect in my .htaccess file to redirect all non-www to www and it works great. But SEOmoz seems to think this doesn't apply to my blog, which is located at http://www.stadriemblems.com/blog It doesn't seem to make sense that I'd need to place code in every .htaccess file of every sub-folder. If I do, what code can I use? The weirdest part about this is that the redirecting works just fine; it's just SEOmoz's crawler that doesn't seem to be with the program here. Does this happen to you?
Intermediate & Advanced SEO | | UnderRugSwept0