Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Domain dominance
-
I've just started to work for a company who've purchased masses of domains with every conceivable permutation based on all their products with every extension possible e.g .biz . eu. .net (including .co.uk and .com of course).
I have two questions:
1. Is it worth keeping all these (they want to add more) domains or let them expire?
2. All the purchased domains are online - is there any point (they redirect with a 301)?
-
Lisa
It is a personal decision. There is no right or wrong answer.
Big companies - sometimes buy them and do not use them in any shape nor form, but keep from competitors. Smaller companies usually don't as it is a costs issue.
My experience is most competitors do not understand their own digital channel let alone, snapping up similar names of competitors...
-
Is it worth keeping any domains that are similar to our brand/products? Why pass that opportunity to our competitors?
-
I would let them expire and buy beer with the savings.
Let the competitors spend their time and money on them.
-
I echo Andy above.
On the domains I would run them all through "open site explorer" &/or "majestic" to ensure you are not giving up anything of any value.
I would also be careful if they have no value, and are 301'ed to your main site, that could look spammy to google. So if you do choose to hold them, even though they have no value, so held for brand protection sake, do not 301 them unless it could be a traffic referral domain.
Hope that assists.
-
Hi Lisa,
1. Is it worth keeping all these (they want to add more) domains or let them expire?
If they are keeping them to help ensure brand security, then this is very popular and no harm in keeping them.
2. All the purchased domains are online - is there any point (they redirect with a 301)?
There is probably not a lot of point in all of them being live and pointing towards the main site as there will be no SEO benefit in doing this. If the sites were live and each had a site on there, it would be a different story and one that would end in a penalty.
If they are hoping to gain any SEO benefit from doing this, then they will be wasting their time. By all means they can buy them, but if what they have is delivering nothing beneficial (and I suspect they aren't), then I would just take them all down. It is more common to have a .co.uk and .com (and perhaps a few others) pointing to one key domain to capture traffic that types it wrong, but outside of this, it's a bit of a dead duck.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
Legacy domains
Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan
Intermediate & Advanced SEO | | clarkovitch0 -
Duplicate content due to parked domains
I have a main ecommerce website with unique content and decent back links. I had few domains parked on the main website as well specific product pages. These domains had some type in traffic. Some where exact product names. So main main website www.maindomain.com had domain1.com , domain2.com parked on it. Also had domian3.com parked on www.maindomain.com/product1. This caused lot of duplicate content issues. 12 months back, all the parked domains were changed to 301 redirects. I also added all the domains to google webmaster tools. Then removed main directory from google index. Now realize few of the additional domains are indexed and causing duplicate content. My question is what other steps can I take to avoid the duplicate content for my my website 1. Provide change of address in Google search console. Is there any downside in providing change of address pointing to a website? Also domains pointing to a specific url , cannot provide change of address 2. Provide a remove page from google index request in Google search console. It is temporary and last 6 months. Even if the pages are removed from Google index, would google still see them duplicates? 3. Ask google to fetch each url under other domains and submit to google index. This would hopefully remove the urls under domain1.com and doamin2.com eventually due to 301 redirects. 4. Add canonical urls for all pages in the main site. so google will eventually remove content from doman1 and domain2.com due to canonical links. This wil take time for google to update their index 5. Point these domains elsewhere to remove duplicate contents eventually. But it will take time for google to update their index with new non duplicate content. Which of these options are best best to my issue and which ones are potentially dangerous? I would rather not to point these domains elsewhere. Any feedback would be greatly appreciated.
Intermediate & Advanced SEO | | ajiabs0 -
Redirecting to a new domain... a second time
Hi all, I help run a website for a history-themed podcast and we just moved it to its second domain in 7 years. We've had very good SEO up until last week, and I'm wondering if I screwed up the way I redirected the domains. It's like this: Originally the site was hosted at "first.com", and it acquired inbound links. However, we then started to host the site on blogger, so we... Redirected the site to "second.blogspot.com". (Thus, 1 --> 2) It stayed here for about 7 years and got lots of traffic. Two weeks ago we moved it off of blogger and into Wordpress, so we 301 redirected everything to... third.com. (Thus, 1 --> 2 --> 3) The redirects worked, and when we Google individual posts, we are now seeing them in Google's index at the new URL. My question: What about the 1--> 2 redirect? There are still lots of links pointing to "first.com". Last week I went into my GoDaddy settings and changed the first redirect, so that first.com now points to third.com. (Thus 1 --> 3, and 2-->3) I was correct in doing that, right? The drop in Google traffic I've seen this past week makes me think that maybe I screwed something up. Should we have kept 1 --> 2 --> 3? (Again, now we have 1-->3 and 2-->3) Thanks for any insights on this! Tom
Intermediate & Advanced SEO | | TomNYC1 -
Changing domain for a magento store
Hi all, wondering if i could gather some views on the best approach for this please... We currently have a magento site up with about 150,000 pages (although only 9k indexed in Google as product pages are set to no index by default until the default manufacturer description has been rewritten). The indexed pages are mainly category pages, filtering options and a few search results. While none of the internal pages have massive DA - seem to average about 18-24 which isn't too bad for internal pages, I guess - I would like to transfer as much of this over to the new domain. My question is, is it really feasible to have an htaccess with about 10,000 301 redirects on the current domain? The server is pretty powerful so could probably serve the file without issue but would Google be happy with that? Would it be better to use the change url option in WMT instead. Ive never used that so not sure how that would work in this cause. Would it redirect users too? As a footnote, the site is changing because of branding reasons and not because of a penalty of the site. Thanks, Carl
Intermediate & Advanced SEO | | daedriccarl0 -
Multiple IPs (load balancing) for same domain
Hello, I'm considering moving our main website to a multiple servers, perhaps in multiple different datacenters and use a DNS round robin load balancing by assigning it 4 different IP addresses (probably from 4 different C classes). example:
Intermediate & Advanced SEO | | maddogx
ourdomain.com A 1.1.1.1
ourdomain.com A 2.2.2.2
ourdomain.com A 3.3.3.3
ourdomain.com A 4.4.4.4 Every time you ping the domain you will get a response from another IP of the group. Therefore search engines will see a different IP each time they scan the site. We have used the main IP for our website for past 6 years without changing it. We have a quite good SEO in our niche which I don't want to loose of course. My question is, will adding more IPs to the domain affect any how on the ranking ? What is the suggested way to do it anyway? What is recommended to do before and after? Thanks for you attention and help in advance. Dmitry S.0 -
How long should a domain redirect take?
Hi, I know that this is a 'How long is a piece of string?' type question but at what point should the ranking value of site A pass over to site B following a domain 301 redirect? I have shifted a domain over to a new URL, same hosting server, same IP address. I haven't made any URL changes or any content changes other than to change the site logo to match the new domain name. Domain B is basically an exact clone of domain A. I have redirected Domain A to domain B using the following line at the top of the .htaccess file:- Redirect 301 / http://www.newdomain.com/ I have submitted a sitemap for the new domain via google webmaster tools. It looks like the original domain as been completely indexed by google following the redirect as all rankings have been dropped from the results and there are no results for a site:olddomain.com search. Surely the rankings should have switched over at this point? Any help would be much appreciated.
Intermediate & Advanced SEO | | AdeLewis
Ade.0