How important are Internal Equity-Passing Links in rankings?
-
Hi,I ran opensite explorer of a customer site: www.enviosadomicilio.com and compared it with the most ranked competence sites.
In almost all the factor enviosadomicilio.com has the best scores, except in Internal Equity-Passing Links. The competence has aprox 20K Equity links and another 2K meanwhile enviosadomicilio.com only have 296.
Do you think that factor could be the reason that enviosadomicilio.com are in ranking 15th while the competence in 1st and 3rd?.
How could we get Internal-Passing Links?, we don´t have a lot of products or categories in the site.
Thanks a lot.
-
Pleasure - now go smash them..
-
Thanks for your advices are so worthy
-
Salavador
You can use survey monkey they have plenty of templates.
But the best thing to do to get started (which is what I do) - is ask a couple of friends (my female friends always give me better answers) - simply say to them, I will give you a voucher or dinner, can you review my site, and be blunt and harsh. Tell them to make 5 dots points of things they think should be fixed.
As soon as they have brought them to your attention, you will know they are right! and you have lots of work to do...
Often we get caught up in the technical looking at moz metrics and forget about the customer. It is normal - I do it. Worrying about competitors. If a customer has a good site experience they will find you another customer! and it did not cost you anything...
-
We had not realized customer experience survey in a couple of years, we are focusing in ranking, linking and follow competence.
With your advice we'll wider our focus.
Do you have any link with customer survey documentation?
Thanks
-
Salvador
I can't answer that question as it would only be a guess. But many ecommerce sites / ie florist sites, have pages for different suburbs, towns and then there is all the different products. The logo on each page... it goes on.
It is simply too hard to guess. The best think to do is focus on the customer experience - of your customer. Learn from your competitor - but focus on your customer. They are the most important.
When did you last do a customer survey? on your clients user experience on your site? I am guessing, but spend some time on your user experience.
-
Thank you,
I'll do the audit.
I dont understand why they have 20K of internal links if the business isnt big and dont have a lot of sections. Is there a practice to create massive internal links dynamic?.
Maybe they have maximum 20 sections or categories and maximum 200 products. We are in the flowershop business, are limited the products and sections.
Thanks
-
Internal links are very important. Often you can change internal links, and all other aspects being equal obtain an improvement in rankings. The article by Bruce Clay, is old but is still contemporary in outlook.
http://www.bruceclay.com/seo/silo.htm
So in answer to your question - internal linking is very important, from a linking perspective but also a customer perspective - as it usually facilitates a good user experience. Internal linking also confirms to google what your site is about, as related pages link up. So a page on CTR has a clickable link to SEO & SEM definitions etc. etc.
On a factor in ranking - absolutely however on why 15th instead of first. I would not jump to conclusions do a site audit.
https://moz.com/blog/technical-site-audit-for-2015
See what the site audit reveals and move on from there.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound links not found on OSE
I have live inbound links for the site htp://vpnexpress.net, but OSE reports nothing found. How long does it usually take for them to index high PR site links? Thanks.
Moz Pro | | xvpn9020 -
Ranking Tool
We are considering purchasing your complete suite. Our question is regarding your Ranking Tool. We currently subscribe to Market Samurai and they provide us with keyword ranking abilities tied to our internal pages. Our domain, www.wklaw.com has hundreds of internal pages. (86 areas of law, each with 5 pages). will your ranking tool match our keywords to our internal pages? or does it only provide us ranks for the main domain? Thank you.
Moz Pro | | Wallin_Klarich0 -
I am trying to find inbound links for one of my site urls. My question is does SEOMoz able to track all internal links as the Open Site Explorer shows 0 internal links?
It shows 0 internal links when I am pretty sure we have multiple internal links.Should we use absolute urls or relative urls for internal links?
Moz Pro | | SulekhaUSLLC0 -
Conflict in reported link data
I have a competitor in a campaign - the campaign report shows 181 linked domains BUT - the site explorer report shows only 15 linked domains. Which is correct? And if the site explorer is correct - how do we fix the campaign report? [URL]]([URL=http://imgur.com/m9xFv][IMG]http://i.imgur.com/m9xFv.jpg[/IMG][/URL]) m9xFv open-site-explorer open-site-explorer competitive-domain-analysis-humphreys-assoc.com-seomoz-pro
Moz Pro | | robertdonnell0 -
Does facebook pass pr
hello. does facebook pass page rank i am getting some mixed responses from forums in which case is it a good idea for me to sign up to multiple blogs and link back to my site? thanks james
Moz Pro | | smashseo0 -
Cannot see Bing rank in Campaign
Hi guys I have included Bing en-GB in my engine list for rankings on one of my websites, however, the actual rank placements are not showing at all in the results, even though a search in Bing shows my site is top on some of the keywords and near top on some of the others. Am I doing something wrong here? Thanks Nick
Moz Pro | | Total_Displays0 -
SEOmoz keyword rankings in campaign report
Hi. Does anybody know where the rankings summary has moved to in the campaign reports? I want to know how many keywords have moved up or down in the last week and can't find it anywhere!
Moz Pro | | neooptic1 -
How do I find the most linked to page of a site?
I'm looking at a site for a potential link and am trying to find the most linked to page. The SEOmoz toolbar tells me the root domain (DA) is linked to by 660 root domains but the main URL (PA) is linked to by 38 root domains. I used open site explorer and got the same # of 38 root domains in the result. From the Top Pages tab, I clicked on the 2nd page down and the SEOmoz toolbar gives me 189 root domains linking to that page (PA). Then I ran a Linkscape report to see what that would say and I get 146 linking root domains. 1. Is this 2nd page down on OSE the most linked to page? 2. a. Is something off in these numbers?
Moz Pro | | Motava
b. How come OSE/Linkscape doesn't report the 660 root domains in the DA?0