How important are Internal Equity-Passing Links in rankings?
-
Hi,I ran opensite explorer of a customer site: www.enviosadomicilio.com and compared it with the most ranked competence sites.
In almost all the factor enviosadomicilio.com has the best scores, except in Internal Equity-Passing Links. The competence has aprox 20K Equity links and another 2K meanwhile enviosadomicilio.com only have 296.
Do you think that factor could be the reason that enviosadomicilio.com are in ranking 15th while the competence in 1st and 3rd?.
How could we get Internal-Passing Links?, we don´t have a lot of products or categories in the site.
Thanks a lot.
-
Pleasure - now go smash them..
-
Thanks for your advices are so worthy
-
Salavador
You can use survey monkey they have plenty of templates.
But the best thing to do to get started (which is what I do) - is ask a couple of friends (my female friends always give me better answers) - simply say to them, I will give you a voucher or dinner, can you review my site, and be blunt and harsh. Tell them to make 5 dots points of things they think should be fixed.
As soon as they have brought them to your attention, you will know they are right! and you have lots of work to do...
Often we get caught up in the technical looking at moz metrics and forget about the customer. It is normal - I do it. Worrying about competitors. If a customer has a good site experience they will find you another customer! and it did not cost you anything...
-
We had not realized customer experience survey in a couple of years, we are focusing in ranking, linking and follow competence.
With your advice we'll wider our focus.
Do you have any link with customer survey documentation?
Thanks
-
Salvador
I can't answer that question as it would only be a guess. But many ecommerce sites / ie florist sites, have pages for different suburbs, towns and then there is all the different products. The logo on each page... it goes on.
It is simply too hard to guess. The best think to do is focus on the customer experience - of your customer. Learn from your competitor - but focus on your customer. They are the most important.
When did you last do a customer survey? on your clients user experience on your site? I am guessing, but spend some time on your user experience.
-
Thank you,
I'll do the audit.
I dont understand why they have 20K of internal links if the business isnt big and dont have a lot of sections. Is there a practice to create massive internal links dynamic?.
Maybe they have maximum 20 sections or categories and maximum 200 products. We are in the flowershop business, are limited the products and sections.
Thanks
-
Internal links are very important. Often you can change internal links, and all other aspects being equal obtain an improvement in rankings. The article by Bruce Clay, is old but is still contemporary in outlook.
http://www.bruceclay.com/seo/silo.htm
So in answer to your question - internal linking is very important, from a linking perspective but also a customer perspective - as it usually facilitates a good user experience. Internal linking also confirms to google what your site is about, as related pages link up. So a page on CTR has a clickable link to SEO & SEM definitions etc. etc.
On a factor in ranking - absolutely however on why 15th instead of first. I would not jump to conclusions do a site audit.
https://moz.com/blog/technical-site-audit-for-2015
See what the site audit reveals and move on from there.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website internal links on moz is 0?
My Web site: https://www.basictrailers.com.au/ I have been using Moz for almost 3 months, from the start to now, the internal links are always 0. However, if I check the links on my Google Search Console, it is over 1500. So what is the problem? If Moz is trying to make its algorithm similar to Google, why that they even cannot find my internal links. That is ridiculous. 0fhTnQG
Moz Pro | | Lilycharlie2 -
Links not appearing in Moz tool
Hey Guys I am finding that my Moz tool isn't showing links that are definitely there like from social media etc. Also links that are there about 4-5 months are not showing either! am i doing something wrong?
Moz Pro | | Johnny_AppleSeed0 -
Inbound links not showing in reports
My clients site so far only has a few inbound links. If I do a report on MOZ/Open Site Explorer it only lists 10 domains linking in and, a number of important ones are not on that list. As an example, one of the leading UK national newspapers (Daily Telegraph) has a link on this page to the client www.vidavida.co.uk and yet this link/domain does not appear in the above reports. Is this an intentional nofollow type thing that the telegraph does and is there a way for me to check that on their site/page? http://fashion.telegraph.co.uk/news-features/TMG8655068/Holiday-travel-in-style.html Any comments most appreciated. Thanks,
Moz Pro | | MrFrisbee
C0 -
Import Keywords from 1 campaign to another
Hi There, I've got one campaign set up and just created another in my dashboard. I have roughly 300 keywords added and categorized in campaign 1. I want to export these exact keywords, (and to also remain categorized the same), into campaign 2. How can I do this without having to add each keyword individually and recreating the categories again? Basically, I want to export my keywords/copy/past from one campaign, to another. I don't want to set everything up again. How can I do this? Thanks, Reena.
Moz Pro | | Reena810 -
Is it possible to track and rank internal links?
Trying to create my cornerstone pages and I'd like to see which pages have the most internal links already to get started. Is there a tool for this?
Moz Pro | | hyperthalamus0 -
Google Peru rank and SEO Moz
Hello, I wanna track the google Peru rank but the tool say me that im not in the top 50 and i'm sure that I'm, how to get a real ranking?
Moz Pro | | Kuna0 -
MozRank per Link: Valuable or Worthless?
Since the MozRank and MozTrust metrics are on a logarithmic scale, I'm wondering if it's still valuable to get a general idea of the quality of a site's link profile by calculating: MozRank / Total Links MozTrust / Total Links Would this be useful, or is it always going to be higher for sites with lower MozRank & MozTrust since it's "easier" to achieve the lower values?
Moz Pro | | conquerapathy-644120 -
Cleaning up link profile
I've recently been trying to tidy up my link profile. We have been link building for a number of years and I decided to check it out and see how good our profile looks. I used OSE to give me a report of all external links pointing to pages on my www sub-domain. The results are scary! I have hundreds of links point to my site that originate from URLs such as the following url which attempts to start a download, use caution!!! <colgroup><col width="768"></colgroup>
Moz Pro | | Entrusteddev
| http://ftp.codeweavers.com/pub/crossover/cxlinux/demo/install-crossover-pro-demo-9.0.1.sh?m=pc&a=bookmarkList.view&target_user_id=1&search_type=tag&keyword=減量 | Another example (this one attampts to start a .jar download!! Be cautious) <colgroup><col width="794"></colgroup>
| http://www.breastreconstructionguide.com/compare.jar?page=1892&username=DXDZSW | All the other metrics reported for the offending URLs seem ok, such as PA and DA. Also, many have meaningful page titles (as opposed to random characters) and nicely formed anchor text. What I'd like to know is; Are these links having a detrimental effect on my SERPs? How does OSE find them since its a URL to a download? Has anyone else had a similar experience? Thanks for your time. Regards Aran <colgroup><col width="794"></colgroup>0