How important are Internal Equity-Passing Links in rankings?
-
Hi,I ran opensite explorer of a customer site: www.enviosadomicilio.com and compared it with the most ranked competence sites.
In almost all the factor enviosadomicilio.com has the best scores, except in Internal Equity-Passing Links. The competence has aprox 20K Equity links and another 2K meanwhile enviosadomicilio.com only have 296.
Do you think that factor could be the reason that enviosadomicilio.com are in ranking 15th while the competence in 1st and 3rd?.
How could we get Internal-Passing Links?, we don´t have a lot of products or categories in the site.
Thanks a lot.
-
Pleasure - now go smash them..
-
Thanks for your advices are so worthy
-
Salavador
You can use survey monkey they have plenty of templates.
But the best thing to do to get started (which is what I do) - is ask a couple of friends (my female friends always give me better answers) - simply say to them, I will give you a voucher or dinner, can you review my site, and be blunt and harsh. Tell them to make 5 dots points of things they think should be fixed.
As soon as they have brought them to your attention, you will know they are right! and you have lots of work to do...
Often we get caught up in the technical looking at moz metrics and forget about the customer. It is normal - I do it. Worrying about competitors. If a customer has a good site experience they will find you another customer! and it did not cost you anything...
-
We had not realized customer experience survey in a couple of years, we are focusing in ranking, linking and follow competence.
With your advice we'll wider our focus.
Do you have any link with customer survey documentation?
Thanks
-
Salvador
I can't answer that question as it would only be a guess. But many ecommerce sites / ie florist sites, have pages for different suburbs, towns and then there is all the different products. The logo on each page... it goes on.
It is simply too hard to guess. The best think to do is focus on the customer experience - of your customer. Learn from your competitor - but focus on your customer. They are the most important.
When did you last do a customer survey? on your clients user experience on your site? I am guessing, but spend some time on your user experience.
-
Thank you,
I'll do the audit.
I dont understand why they have 20K of internal links if the business isnt big and dont have a lot of sections. Is there a practice to create massive internal links dynamic?.
Maybe they have maximum 20 sections or categories and maximum 200 products. We are in the flowershop business, are limited the products and sections.
Thanks
-
Internal links are very important. Often you can change internal links, and all other aspects being equal obtain an improvement in rankings. The article by Bruce Clay, is old but is still contemporary in outlook.
http://www.bruceclay.com/seo/silo.htm
So in answer to your question - internal linking is very important, from a linking perspective but also a customer perspective - as it usually facilitates a good user experience. Internal linking also confirms to google what your site is about, as related pages link up. So a page on CTR has a clickable link to SEO & SEM definitions etc. etc.
On a factor in ranking - absolutely however on why 15th instead of first. I would not jump to conclusions do a site audit.
https://moz.com/blog/technical-site-audit-for-2015
See what the site audit reveals and move on from there.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can using url builder for campaign tracking impact link equity?
We have used the URL builder tools for building custom links that are placed on our referrer websites mainly for campaign tracking in Google Analytics, but when you use a shortened link on another website how does that impact the the link juice or equity? Is there any negative impact on the link rankings? Or should you provide the specific landing page url to the company that will be posting a link to your site?
Moz Pro | | CSobus0 -
Count of Inbound Internal Links
Is there a simple way, using the moz tools, to get a count of inbound internal links for a given URL? Seems simple enough but I'm having trouble finding that specific data point.
Moz Pro | | tvfoodmaps0 -
I am trying to find inbound links for one of my site urls. My question is does SEOMoz able to track all internal links as the Open Site Explorer shows 0 internal links?
It shows 0 internal links when I am pretty sure we have multiple internal links.Should we use absolute urls or relative urls for internal links?
Moz Pro | | SulekhaUSLLC0 -
Why do the Ranking Report emails differ from the acutal Ranking Report?
I have been noticing that the Rankings listed in the emails are far different from the ones in my report once I log in. Any idea what this is about? Often the rankings in the email are much better then in the report. And I am talking about on the same day as the email was sent out, not a week later.
Moz Pro | | 2CDevGroup0 -
Are seomoz ranking in jeopardy?
A few weeks ago Raventools announced that they would no longer be able to provide tools based on the adwords API, then withdrew that. Rand commented on a thread here discussing that and made similar noises. Today Raventools made an announcement as SERP tracking with wording that sounded a lot like it had more than a little influence from Google. Would I be really paranoid to be wondering whether the Rankings tools in seomoz could be at risk?
Moz Pro | | matbennett1 -
Rankings in Google UK
Hi there, Can someone explain the difference between the results in Google UK - the default is 'The Web', whereas I can opt to choose 'Pages from the UK'. My question is: If I'm tracking rankings for Google United Kingdom in SEOMoz, is it tracking the results from 'Pages from the UK' or the default setting of 'The Web'? Are there any statistics on how many people choose to see 'Pages from the UK'? Thanks
Moz Pro | | columbus0 -
DA or PA for link building strenght
Hello, We're doing link building for nlpca(dot)com with Open Site Explorer. 90% of the sites found that we're targeting have NLP resource sections that will probably list our site because we are an authority. My Excel Spreadsheet has the following values: Backlink Holder Site Name Site URL Site Type Tactic PA Ease (1-5) Estimated Value (1-5) Priority (Ease x Est. Value) Contact Info -- I'm only interested in strong sites - sites that will be around for the long haul, and I'm stopping aquiring sites that their resource section has a PA lower than 20. Should I be incorporating DA in some way as well? What other feedback do you have for me?
Moz Pro | | BobGW0 -
Why would Open Site Explorer say some internal links are images when in the source code they're text?
Hi, All! I was looking at OSE for one of my client's site's pages, and I saw that all internal links were said to be images. I was pretty sure their menu was CSS, and all the links were text. So I did "fetch as Googlebot" and looked in the resultant code of one of the homepage to see the main navigation bar. The navigation link for one of those pages looked like this: `onmouseover="doMenu2on(this);">[](http://www.mysite.com/solution_sub.asp?ID=8)` [``` <code>![](images/arrow6.gif)Anchor Text Here</code> ```](http://www.mysite.com/solution_sub.asp?ID=8) ``` The nav link for a page that does show internal anchor text in OSE looks like this: onmouseover="doMenu2on(this);">[](http://www.mysite.com/solution.asp?ID=5) [```
Moz Pro | | debi_zyx
<code>Anchor Text Here</code> So there is an image in the link (it's the little arrow before the text to indicate a sub-category), but the anchor text comes right after it. Is Linkscape (and therefore potentially Google) seeing them as two different links to the same page and only counting the first? But it's all wrapped within the same <a></a>tags. Any ideas on if this is a bug in Linkscape, or a real issue, and what should be done? Thanks! Aviva``0