Does searching for brand names really affect search results?
-
Hey all,
So I heard Rand Fishkin speak the other day at an event in Palo Alto and I tokk anyway an interesting little concept from the day.
He mentioned that there might be some overall ranking benefits to having people search for your company's brand and hence arrive at your home page root URL.
I was thinking and I'm going to put into place a little test to check this out, does anyone know if search results as a whole are positively affected by having a large number of searches for your company's brand name? I've referred to this in the past as "Branded Search" but perhaps there's another term...
I'm interested in running a test whereby I actually remove our URL from the web almost entirely. From social media profile and potentially even from our business cards and instead replace this with "Google Us" or "Google: Junction Marketing".
-
Hey Tim,
It's not a bad idea, but i'd try to balance both options.
What I mean is, I wouldn't remove your URL completely from everything...
but If you do, please write a youmoz about it and let everyone know your resultsBut yeah, it would be helpful for users if Google monitored demand for brand terms, and applied some kinda of precedence to those that have a growing demand. Be careful not to spam this yourself (I had a client try it before hiring us), because it would obviously be easy to detect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Google distinguish and ignore keyword attested with or in a brand?
Hi community, Generally there will be a primary keyword which everybody concentrates and expect their homepage or website to rank for....like "seo" for seo consulting or seo tools. There might be some companies with this keyword in their brand name like "ABC SEO". So this primary keyword will be all over the website being part of the brand name; especially in page titles and header tags. How Google distinguish and ignores this keyword in brand name to avoid giving more ranking boost to such websites? Will this keyword will be completely ignored being the part of the company name or their domain name? How Google distinguish between a generic keyword and keyword in company name? Thanks
Algorithm Updates | | vtmoz0 -
Seeing some really bad sites that ranked in my niche years ago reaching 1st page
It started after the update about 4 websites form the 1st page dropped to the 2nd and 4 of the other sites just popped back to the 1st page and the bad part is that the Da and inbound links of these sites are really bad, so my question is must we just wait this out till Google realises how bad these site are and some of them haven't been updated in years links broken i can go on and on. what these sites have is just the age of the domains, but can this really be the main focus of these results?
Algorithm Updates | | johan80 -
Google search console: 404 and soft 404 without any back-links. Redirect needed?
Hi Moz community, We can see the 404 and soft 404 errors in Google web masters. Usually these are non-existing pages which are found somewhere on internet by Google. I can see some of these reported URLs don't have any back-links (checked on ahrefs tool). Do we need to redirect each and every link reported here or ignore or marked to be fixed? Thanks
Algorithm Updates | | vtmoz0 -
Flux in Bing/Yahoo search rankings?
Has anyone else noticed any flux in Bing/Yahoo desktop search rankings in the start of March? Our weekly MSN search traffic was steady and then starting dropping off around March 3 or 4. Weekly desktop traffic now down about 20% Anyone see anything similar or have any resources for learning more about this?
Algorithm Updates | | ted-zarceczny0 -
How I can check if Google and other search engines will properly cache a page (a dynamic one)?
My site is currently disallowing search engine bots with the help of robots.txt. These dynamic pages can be crawled using Screamingfrog since they are linked to a static category page which is also linked to the homepage. Thanks in advance!
Algorithm Updates | | esiow20130 -
Our organic search traffic went flat for 2 weeks Oct 2 - Oct 17\. It has since resumed to more normal numbers. Anyone have any idea why this would happen?
Does anyone have any insight as to why our organic search traffic would go to nearly nothing for roughly a 2 week span Oct 2 - Oct 17th? Our regular traffic remained fairly consistent so we were still being indexed. It has now resumed to more normal numbers but I cannot think of anything we did that would make this happen? We did make a 302 switch to be a 301 permanent redirect on our site in early August but that is all I can think of? Any insight or help would be appreciated!
Algorithm Updates | | mwuest0 -
Importance of Links for Local Search
**According to an article about the "no no's for local SEO" links are not very important. Here is an excerpt: "**Local SEO is very different when compared to traditional SEO. The importance of backlinks in local SEO isn’t as important. In other words, links simply don’t matter as much when it comes to local SEO. Googles’ local search algorithm treats links completely differently than its standard algorithm." How accurate is this statement? Wouldn't more links help your local pages rank better in non-local organic results such as the results outside of the new carousel?
Algorithm Updates | | pbhatt0 -
One SERP Result, Two Different Link Destinations?
Because my vocabulary isn't up to par, it may be easier for you to skip ahead to the image I've attached. One of my web pages shows up in the Google SERP like this. It has the blue "title" link that goes to one page (URL A), and under that, there is a green "breadcrumb" link that goes to a different page (URL B). Any idea why this is happening and how it can be fixed? Thanks in advance, Benjamin FjhUX.jpg
Algorithm Updates | | 1000Bulbs0