If I have 2 brick and mortar stores in the same city, do I need to pay BOTW twice?
-
I am building citations for 2 brick and mortar stores for the same company that are in the same city. Since they are in the same city, I have not create individual landing pages. Just one locations page with both store addresses. We already purchased BOTW for the first location.
-
I think BOTW is a good citation source, but if you can't get it for free the best thing to do is test. If you're thinking that site will be a valuable piece to your marketing (and deserve a piece of the budget), then test with the first location to see how much traffic it drives. Set up a special segment or filter in Google Analytics to track referrals from BOTW. If you're seeing some decent traffic for what you're paying (and possible conversions), then it's definitely worth expanding to. If you're just paying for the citation source then you might be better off sinking that monthly fee into paid search or somewhere else. I agree BOTW is a good local citation to have, but that's what I would do to try and justify spending money on it.
-
Hi There,
I believe BOTW listings are still free, unless this has recently changed: http://local.botw.org/helpcenter/jumpstartproduct.aspx
I agree with John that it's very important that you create a unique landing page on your website for each store and be sure all citations you're building link to these pages.
-
If you think BOTW would drive traffic - then yes.
That said I would query the logic of both stores on one landing page. As there are only two, and local search could be a key factor in search. Can you create separate pages for each store, with a google map to each page?. That will give an opportunity for each store to locally rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Businesses, Same Location, Different Google My Business Accounts?
This is not my area of expertise, but I have a customer with a unique problem. They are primarily an agency that assists student-athletes nationwide with the college recruiting process. They also have a non-profit organization that runs soccer camps for local kids only. The soccer camp would of course benefit from having it's own GMB page, but they've been told by Google that they can't use the same address as their recruiting business. They are in the same office and moving/adding an office isn't an option at this time. Does anyone have any ideas on how to overcome this issue without risking penalty from Google? Should they change their business name to combine both and add categories for their non-profit? They're such disparate businesses that I'm reluctant to have them do this, but is that the best/only option? Thanks all!
Local Listings | | camarin_w1 -
Can I use the same interior photos for multiple stores in Google My Business?
Hi, The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really pictures. According to Google, the "Photos should represent the actual business" and "Represent the real-world business location". My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this? Thanks!
Local Listings | | StantonOptical0 -
I have 2 locations and 6+ Google Business pages... How can I combine the duplicates without losing maps rankings?
I have 2 locations and 6+ different Google Business pages due to a company merger and automatic page creation. Some of the GMB even pages rank in maps above the ones we use for certain terms and most bring traffic to my site, but I know the dupes are hurting our maps rankings. Is there a way I can consolidate these pages by combining them? Or am I better off just biting the bullet and deleting the pages I don't want to use?
Local Listings | | formandfunctionagency0 -
Need some strategy advice for Real Estate Attorneys in competitve locations
I am working with a real estate attorney in NJ. there are 17 real estate attorneys within 5 miles of my clients location. I need some strategic advice to rank my client higher quickly 2-3 month range. I have had him as a client since the begging of his practice (just opened in February 2016) I created the website and embarked on a content marketing strategy, this has produced slight raises in traffic. What could I do better to get him in local packs and generally raise to first page for long tail keywords? ( my other clients have not been so difficult but they also are not in such a competitive atmosphere)
Local Listings | | donsilvernail0 -
Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?
Hi All, We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc as this will help with citations. I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference - The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website. The “sameAs” property can help make that process much quicker _and _easier. Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.” By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL Of course, Google+ isn’t the only important citation source. There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup." I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ? thanks Pete | [sameAs](http://schema.org/sameAs) | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |
Local Listings | | PeteC121 -
Multi city locations and webmaster tools
I recently read this article: https://moz.com/ugc/get-your-multilocation-business-ranking-in-multiple-cities-with-one-domain-21815 In it Brian talks about setting up webmaster tools for city locations and directories. So my client has a site: www.example.com/city1 and www.example.com/city2 How do I configure webmaster tools for these city locations. Is it possible?Is it worth it?
Local Listings | | AL123al0 -
Rankings stuck on page 2 - what am I missing?
My business website ranked on the first page for 48 of 51 keywords for years. Then 10 months ago I had a duplicate content problem from a bad plugin and every keyword ranking dropped off the first page. I got the duplicate content problem fixed, but I've been stuck with only 3 keywords of 51 on the first page ever since. This is a local site and without much competition at all. http://www.pmaaustin.com The Yoast SEO Plugin shows the on page optimization of nearly every page/post on this website as solid Green, but MOZ rates nearly all of my pages' On Page Optimization as an F. It rates nearly all these keywords as an F as showing they should all be optimized on the Home page. I don't understand that. Also according to MOZ ,versus my competitor's websites, I have mostly the highest Domain and Page Authority. I also has the largest # and most relevant Root Domains. It also has the best written content, and the almost only active blog. Still, nearly every keyword is sitting on page 2. It seems like it wants to "Spring" onto page 1! What am I missing?
Local Listings | | OhYeahSteve0 -
One company - 2 websites
One of our clients decided to launch a 2nd website to market specific products and services that they provide. The trouble is, they have the same address, phone number and have a similar name. Whilst we have had some success and both websites are on page 1 for their primary keywords, I have a bad feeling that they may have hit a glass ceiling. Does anyone have any suggestions on how to perform local SEO?
Local Listings | | maxweb0