If I have 2 brick and mortar stores in the same city, do I need to pay BOTW twice?

[PrivateUser]

I am building citations for 2 brick and mortar stores for the same company that are in the same city. Since they are in the same city, I have not create individual landing pages. Just one locations page with both store addresses. We already purchased BOTW for the first location.

[Eric_Rohrback]

I think BOTW is a good citation source, but if you can't get it for free the best thing to do is test. If you're thinking that site will be a valuable piece to your marketing (and deserve a piece of the budget), then test with the first location to see how much traffic it drives. Set up a special segment or filter in Google Analytics to track referrals from BOTW. If you're seeing some decent traffic for what you're paying (and possible conversions), then it's definitely worth expanding to. If you're just paying for the citation source then you might be better off sinking that monthly fee into paid search or somewhere else. I agree BOTW is a good local citation to have, but that's what I would do to try and justify spending money on it.

[MiriamEllis]

Hi There,

I believe BOTW listings are still free, unless this has recently changed: http://local.botw.org/helpcenter/jumpstartproduct.aspx

I agree with John that it's very important that you create a unique landing page on your website for each store and be sure all citations you're building link to these pages.

[ClaytonJ]

If you think BOTW would drive traffic - then yes.

That said I would query the logic of both stores on one landing page.  As there are only two, and local search could be a key factor in search.  Can you create separate pages for each store, with a google map to each page?. That will give an opportunity for each store to locally rank.