List of SEO "to do's" to increase organic rankings
-
We are looking for a complete list of all white hat SEO "to do's" that an SEO firm should do in order to help increase Google/Bing/Yahoo organic rankings. We would like to use this list to be sure that the SEO company/individual we choose uses all these white hat items as part of an overall SEO strategy to increase organic rankings. Can anyone please point me in the right direction as to where we can obtain this complete list? If this is not the best approach, please let me know what is, as I am not an SEO person. Thank you kindly in advance
-
Transparency!!! That is a solid point. SEO's should have nothing to hide. It isn't magic
-
I agree with this. I would just add, make sure, that whatever company you work with, they can explain themselves to you in plain English vs Geek Speak. You need to understand what they are doing and why so that you can work with them on this project. Ideally you can learn and collaborate with them. SEO is not about sending the company off to work on stuff you dont understand and then they come back with results. They could be buying links on spam sites and while you get a short term gain, you end up with a long term ruined site reputation with Google. If they have issues being transparent, then walk away.
-
Hi!
to do's is a very broad question! there are over 300 ranking factors for Google... THAT we know about lol. Here is what I feel is more of a 'must do' list
1. research your sites/niches keywords (use the Google keyword planner)
2. Create damn good, natural content
4. If local business, join directories and listings because people want to find you
3. Find images, make videos do stuff that will make people engage with your content
4. be social, share your stuff, share other peoples stuff and be active on social media. Don't be afraid to comment on things
Rather than looking for a company that cover a to do list, look for a company that has consistent results and can prove it. Also make sure the company is also ranked as SEO is a very difficult keyword to rank for it is usually a good indicator that they are well trusted if they are ranking in the top 3 results. I hope it helps you my friend
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO rank down after Magento migration
Since November we migrated our shop from Magento 1 to 2 and our organic traffic has dropped by 50%. We still haven't figured out the cause (or a solution). Are there more Magento users who have the same issue? Charlotte (www.dochorse.nl)
Intermediate & Advanced SEO | | DocHorse0 -
Moved brand's shop to a new domain. will our organic traffic recuperate?
Hello, We are a healthcare company with a strong domain authority and several thousand pages of service related content at brand.com. We've been operating an ancillary ecommerce store that sells related 3rd party products at brand.com/shop for a little over a year. We recently invested in a platform upgrade and moved our site to a new domain, brandshop.com. We implemented page-level 301 redirects including all category pages, product detail pages, canonical and non-canonical URLs, etc.. which the understanding that there would not be any loss in page rank. What we're seeing over the last 2 months is an initial dive in organic traffic, followed by a ramp-up period of if impressions (but not position) in the following weeks, another drop and we've steady at this low for the last 2 weeks. Another area that might have hurt us, the 301 redirects were implemented correctly immediately post launch (on a wednesday), but it was discovered on the following Monday that our .htaccess file had reverted to an old version without the redirect rules. For 3-4 days, all traffic was being redirected from brand.com/shop/url to brandshop.com/badurl. Can we expect to recover our organic traffic giving the launch screw up with the .htaccess file, or is it more of an issue with us separating from the brand.com domain? Thanks,
Intermediate & Advanced SEO | | eugene_p
Eugene0 -
Does having multiple Domain aliases hurt SEO rank ?
Our company having multiple domain aliases (DIfferent TLD) like example.com, .net, .org, .club, .win to one site (Same Content). We do this because our country ISP is blocking a few of the domain aliases. Question: Does this hurt the SEO rank? What approach is the best for us to gain SEO Rank?
Intermediate & Advanced SEO | | missionunpossible0 -
Are clean mobile URL's necessary?
Adding code to redirect/clean up ugly URL's slows down mobile site performance, so it is necessary if we are already using rel=alternate tags on our desktop/www pages?
Intermediate & Advanced SEO | | recbrands0 -
Can I swap a website yet keep it's high ranking for a competitive keyword?
Couldn't fit the entire question in the main bit so the explanation is here: Working on a client's website which is hosted by volusion and also been doing SEO for them for about a year. Now we've finally got them ranking at the lower end of page 1 (around 10+) for their main keyword. They now want to move from volusion over to Amazon Web Store 😢 which seems to be an SEO nightmare from even my basic understanding of SEO. From looking at the coding and the way Amazon Web store is built on top of how restricted you are from doing anything with it, I am almost certain the shop will be extremely difficult to optimise and we will have to completely change nearly all of the content. Finally! the actual question; I was thinking I could get them to delay their move to Amazon webstore until they are ranking in the top 5 for this top keyword. Once they switch over, i assume they'll keep this ranking for at least a short while? This keyword attracts a high volume of traffic and if this traffic is clicking on the result for their website, and google sees that people are finding this website valuable (not clicking back onto google results). Will they be able hold onto this high ranking? Basically what I'm asking is, this will be a terrible outdated badly SEO'd shop, but if a high volume of people are clicking on it and staying on it from their lingering ranking will Google just let it stay at the top? A massive amount of gratitude in advance for anyone who tries to help with this! 😄
Intermediate & Advanced SEO | | acecream0 -
Starting Over with a new site - Do's and Don'ts?
After six months, we've decided to start over with a new website. Here's what I'm thinking. Please offer any constructive Do's or Don'ts if you see that I'm about to make a mistake. Our original site,(call it mysite.com ) we have come to the conclusion, is never going to make a come back on Google. It seems to us a better investment to start over, then to to simply keep hoping. Quite honestly, we're freakin' tired of trying to fix this. We don't want to screw with it any more. We are creative people, and would much rather be building a new race car rather than trying to overhaul the engine in the old one. We have the matching .net domain, mysite.net, which has been aged about 6 years with some fairly general content on a single page. There are zero links to mysite.net, and it was really only used by us for FTP traffic -- nothing in the SERPS for mysite.net. Mysite.NET will be a complete redesign. All content and images will be totally redone. Content will be new, excellent writing, unique, and targeted. Although the subject matter will be similar to mysite.COM, the content, descriptions, keywords, images -- all will be brand spankin' new. We will have a clean slate to begin the long painful link building process.We will put in the time, and bite the bullet until mysite.NET rules Google once again. We'll change the URL in all of our Adwords campaigns mysite.net. My questions are: 1. Mysite.com still gets some ok traffic from Bing. Can I leave mysite.com substantially intact, or does it need to go? 2. If I have "bad links" pointing to mysite.com/123.html what would happen if I 301 that page to mysite.NET/abc.html ? Does the "bad link juice" get passed on to the clean site? It would be a better experience for users who know our URL if they could be redirected to the new site. 3. Should we put Mysite.net on a different server in a different clean IP block? Or doesn't matter? We're willing to spend for the new server if it would help 4. What have I forgotten? Cheers, all
Intermediate & Advanced SEO | | DarrenX0 -
Triple listing in rankings
We have a triple listing for the keyword vca cursus (Dutch keyword). But the page we optimized for that keyword ranks lower than our vca examen page. First we had the number one spot but now we rank 2 to 5. In opensite explorer i compared the competiton and we scored on almost all factors better. Do you know the causes why the vca examen page ranks higher then the vca cursus page. Is it possible to change that or reverse the triple listing somehow. And why does our competitor ranks higher?
Intermediate & Advanced SEO | | PlusPort0