Flow of Authority/PR Distribution of Internal Links
-
OK, there are tons of Q&A on this subject but after about 20 mins of sifting through I found nothing on this. On the surface it is a simple idea but I'd like to hear a wide range of thought s on this.
So if a page has 150 internal links and only about 3-5 external links, would it still be considered a good page to get a link from assuming it is relevant and authoritative?
My thoughts have always been that too many links on a page, regardless of whether or not they are internal links or external links, will dilute that page's authority either way and that in turn makes it a poor link prospect.
If PR/authority flows internally through links then my thoughts should be substantiated. And I think that we all agree that external links flow authority out from the domain AND the page. But internal links flow authority away from the page which should make a page with lots of internal links on it a poor target for a link.
-
The PR flowing through will be divided by the total number of links on the page (not necessarily equally), regardless of whether they are internal or external. I have seen various articles suggesting that maybe external links "could" receive more worth than the internal ones but it's hard to be sure. I can say that the 3 links would not get a third of the total PR in your example, the internal links would dilute it.
-
I'm well aware of that post and statement from Mr. Cutts. But my questions is more along the lines of PR flowing to your 1 external link on a page with 97 internal links. So if there are 97 internal links on a page and only 3 external links, do the external links each get 33.33% of the PR flow or does your link get 1% of the PR flow because of all the internal links?
-
Have a look at this post - http://www.mattcutts.com/blog/how-many-links-per-page/
The recommendation is to not have more than around 100 links per page. One reason for this, as you mention, is that more links will mean that the value each link can pass on will be diluted. Another reason is that Google may not actually follow all the links on the page (this rule is not set in stone but will depend on the page) so you may see little value from a link in a page like this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A simple link juice question!
lets say i have backlink from a site with dr 80 and ur 10 and no.of external links on that page are 5 on the other hand my competitor has same backlink with same dr and ur but on that page there are other 10 external links already and link is 11th who is getting the most juice
SEO Learn Center | | Sam09schulz0 -
SEO for business owners course link?
Hi, something I saw a few weeks back.. something Rand was doing titled something like 'SEO for business owners'? Could someone be so kind as to post the link (I'm sure i didn't imagine this!) Thanks 🙂
SEO Learn Center | | GregDixson0 -
Triberr / Thoughts?
Hello gang, I read an article about Triberr. Does anybody have any experience / thoughts / success with this product? I have a list of sites I run through to promote my blog posts every time I write a new blog post, always love to find another good one. Thanks for your time, Matthew
SEO Learn Center | | Mrupp440 -
How I can I get quality Linking C Blocks:
I tried to research how to get such links and no luck can someone help
SEO Learn Center | | corporacionmx0 -
Many competitors are doing spam report as well as spam link building for my website. Could you suggest me that how can I resolve this issue?
Many competitors are doing spam report as well as spam link building for my website. Due to spam links my website's ranking has been going down. Could you suggest me that how can I resolve this issue? Regards,
SEO Learn Center | | GSM
Mak0 -
Best Website satisfaction Survey Tool/Company to use
I need to do a voice of customer survey on one of our key webpages. It's basic questionnaire of why did you come here today, did you complete your task, etc. The company we were using last time Ipercetion has gone up tremendously in price and I was looking for another vendor with same attributes of easy to build survey and simple code that can be put on page easily. Any suggestions would be appreciated. Thanks.
SEO Learn Center | | inhouseninja0 -
Best X-Cart SEO Solutions / Modules?
We recently acquired an e-commerce client that uses X-Cart. We have no previous experience with this platform and it's hard to find any good / helpful info regarding SEO functionality online. Right now I need to figure out how to handle mass redirects of 404 errors, friendlier URLs, resolving duplicate content, XML sitemap generation, robots.txt generation. The functionality built into the platform so far is terrible and all of the modules are pricey. Any recommendations, general or specific, would be insanely helpful if anybody out there has experience with this particular platform. Thanks!
SEO Learn Center | | MichaelWeisbaum0 -
Does canonical links rank in Google?
Our company has many pages that use the canonical tag. Will these pages rank in the search engine or will it pass the strength on to the original page?
SEO Learn Center | | WebRiverGroup0